Tag "GFK"
GfK’s April German consumer sentiment index improved
Date: 2023-03-29 12:52:36
The consumer sentiment index of the GfK economic research institute in Nuremberg strengthened to an eight-month high in April, but it increased somewhat more mildly than expected. The mood index...
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Changes in the domestic technical electronics market in 2022
Date: 2023-02-14 09:36:36
Declining demand by the end of 2022 characterized the domestic technical electronics market. The global consumer electronics market experienced a challenging period in 2022. The final quarter of the year...
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More colourful rice category
Date: 2023-01-06 10:28:05
Demand for rice soared during the COVID pandemic, as this food is relatively cheap and it has a long shelf life. Dr Imre Tímár, managing director of Tanner Trade Kft.:...
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GfK: The global market for consumer durables closes the year struggling with a slowdown
Date: 2022-12-08 11:48:22
The global market for technical electronics and consumer durables (T&D) faces a challenging promotional season again this year. Despite this, the consumer electronics and IT categories remain very popular with...
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Brave new bread
Date: 2022-12-08 08:52:28
Supply chain issues had a big influence on the milling industry in the last few years, and the Ukraine-Russia war caused a shock on the raw material supply side, as...
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Going against the PRICE flow
Date: 2022-11-07 12:47:46
Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...
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The crème de la crème of snacking
Date: 2022-10-31 10:23:57
After the temporary slowdown of last year, 2022 brought a double-digit sales growth in the milk dessert category. The engines of growth were the cottage cheese cream and pudding segments,...
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Digital food retailing is growing in Germany
Date: 2022-10-28 09:50:20
Just under half of their customers have used home-delivery services to receive food at home since the pandemic. According to GfK, new fast-food business models are also driving changes in...
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Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros
Date: 2022-10-25 12:39:51
However, there are significant differences between the 42 countries: people in Liechtenstein, Switzerland and Luxembourg have significantly higher purchasing power than in the rest of Europe, while Kosovo, Moldova and...
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Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
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Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!
Date: 2022-09-22 08:21:44
Get to know the five consumer segments driving the demand for sustainable brands. Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free...
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Premiumisation postponed
Date: 2022-09-15 12:36:01
COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...
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Competing retail channels in the butter market
Date: 2022-09-07 10:28:20
According to the GfK Hungária Household Panel, butter volume sales were 3% lower in 2021 than in 2020, but due to a price increase value sales augmented about this much....
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Gfk: moderate growth is expected in the technical consumer goods market after the record year of 2021
Date: 2022-09-02 10:33:58
Moderate growth is expected in the technical consumer goods market in 2022 after the record year in 2021 Demand has already slowed down in the first six months of 2022...
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Ice tea has survived the ice age
Date: 2022-07-13 10:22:34
András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...
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NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...
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Consumer sentiment in Germany fell to a record low
Date: 2022-06-28 11:10:35
The GfK Economic Research Institute in Germany measured a record low consumer sentiment index for July; the indicator fell from minus 26.2 points in June to minus 27.4 points, although...
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(HU) Szeretne átfogó képet kapni az online FMCG piacról?
Date: 2022-06-28 10:50:37
Sorry, this entry is only available in HU....
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(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
Date: 2022-06-23 06:12:46
Sorry, this entry is only available in HU....
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Even more changes…
Date: 2022-06-20 10:12:49
At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...
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(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint
Date: 2022-06-15 20:00:35
Sorry, this entry is only available in HU....
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First-hand information from market researchers
Date: 2022-06-08 07:29:32
Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...
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Nutrition labelling: Past, present and future
Date: 2022-06-08 07:20:32
A research project is about to be launched, with the purpose of learning what shoppers know about the nutrition labelling of food products. At the end of April TÉT Platform...
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GfK’s German consumer sentiment index improved minimally
Date: 2022-05-26 11:08:39
The German consumer sentiment index of the GfK market research institute improved minimally after falling to a historic low due to the effects of the Russian invasion of Ukraine. The...
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Joint efforts will keep them fresh – 7th Zsendülés Horticulture Conference, Szeged
Date: 2022-05-12 10:50:29
On 10 March Kert-Ész Club Hungary Association organised the annual spring Zsendülés conference in Szeged. The event’s media partner was Trade magazine. József Rácz, president of the association welcomed participants,...
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Magazine: Shoppers get less fruit and vegetable for their money
Date: 2022-05-10 06:27:38
At this year’s Zsendülés Conference Tünde Turcsán, GfK’s FMCG director analysed fruit and vegetable buying habits. A 3,500-participant GfK survey has revealed that 60% of shoppers eat minimum one portion...
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Try to find MUCI!
Date: 2022-05-09 10:11:37
Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...
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Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06
At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...
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GfK’s German consumer sentiment index deteriorated more than expected in May
Date: 2022-04-27 11:19:49
GfK’s German consumer sentiment index, which deteriorated more than expected to a historic low, fell in May, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment...
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