Frieslandcampina Hungaria

Innovation willingness isn’t frozen in the chilled dairy snack category
Date: 2024-03-07 12:03:25

There is good news and bad news for the chilled dairy snack category (chilled milk bars and cottage cheese based desserts): there has been a double-digit decline in volume sales...

Indulgence isn’t enough
Date: 2023-07-10 17:06:47

Occasional indulgence – this is the main motivation of milk dessert buyers. Unfortunately, there were fewer of these occasions last year, because of the price increase. Richárd Révész, Danone Magyarország...

Milk drinks: no need to panic!
Date: 2023-05-29 11:46:16

In 2022 both the penetration and buying frequency decreased in the milk drink category. This article is available for reading in Trade magazin 2023/5 Viktória Főfainé Kiss, senior brand manager...

Milli milk drinks
Date: 2023-05-02 10:24:50

These delicious and nourishing new milk drinks from Milli put a smile on everybody’s face, so the day is guaranteed to start well! Chocolate, Floating Island and Chocolate-Hazelnut – which...

Iced coffee brands didn’t melt
Date: 2023-03-30 17:31:27

Iced coffee prices have soared 40% and this put an end to the rapid expansion in the category. Volume sales still developed a little in 2022, but in the second...

Prices don’t hurt Túró Rudi brands
Date: 2023-03-03 10:45:41

Chilled dairy snack makers were forced to increase prices, owing to the drastic growth in the price of milk. In the light of this, it isn’t surprising that Túró Rudi...

Pöttyös Túró Rudi with Szatmári plum jam and without added sugar
Date: 2022-11-29 08:37:17

Dairy snack Túró Rudi made with Szatmári plum jam and sweetener, without added sugar. The product can form part of a diverse and balanced diet, as a source of protein...

The crème de la crème of snacking
Date: 2022-10-31 10:23:57

After the temporary slowdown of last year, 2022 brought a double-digit sales growth in the milk dessert category. The engines of growth were the cottage cheese cream and pudding segments,...

Magazine: Changing promotion expectations of consumers
Date: 2022-07-12 06:26:28

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

Pöttyös Túró Rudi with floating island flavour
Date: 2022-05-12 10:10:52

A new flavour has been added to the Pöttyös Óriás Túró Rudi dairy snack portfolio. Floating island flavoured Pöttyös Óriás Túró Rudi is made with the crunchiest white coating, the...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Milk drinks: White, black and brown …
Date: 2022-04-26 19:54:23

Going round in circles You can choose from more and more ‘colours’ in the rapidly developing milk drink category. Iced coffee is the engine of growth in the milk and...

Pöttyös Túró Rudi 0% added sugar
Date: 2022-04-20 08:16:41

With this new innovation we would like to bring the classic Pöttyös flavour experience to those, who pay special attention to their sugar and calorie intake. The new Túró Rudi...

Iced coffee is as cool as before
Date: 2021-07-06 10:43:07

In the last few years the iced coffee category was developing nicely and the pandemic didn’t stop this process. According to Brigitta Fekete, FrieslandCampina Hungária Zrt.’s brand manager (Landliebe, Milli),...

Magazine: Milk-like flavours with or without milk
Date: 2021-05-18 07:22:28

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

FrieslandCampina Hungária’s €14.3 million investment in Mátészalka brings growth and export opportunities
Date: 2021-04-30 08:38:38

FrieslandCampina Hungária is making an innovative capacity-building investment of EUR 14.3 million with the support of the Hungarian Government, which will significantly increase the production capacity of the dairy plant...

Magazine: Spreads fighting for a place on the knife
Date: 2021-04-14 07:27:25

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

The manufacturer of Pöttyös Túró Rudi gives 228 new tablets to schoolchildren
Date: 2020-05-21 11:20:18

The manufacturer of Pöttyös Túró Rudi gives 228 new tablets to schoolchildren in need. FrieslandCampina Hungária wants to help disadvantaged families where children are left out of digital education due...

Dunnhumby: Even closer to consumers than before
Date: 2020-03-11 10:31:39

Two years ago dunnhumby launched its media branch, and since then the company implemented nearly 2,000 in-store and online campaigns in Central Europe. Fruzsina Kis, media planner for dunnhumby Hungary...

Magazine: Shares are welcome!
Date: 2019-12-04 07:15:12

Hungarians do like their dessert, so it doesn’t come as a surprise that sales of chilled dairy snacks are growing. Ágnes Pataki, FrieslandCampina Hungária ZRt.’s brand manager told our magazine:...

There will be more Pöttyös Túró Rudi
Date: 2019-10-02 11:25:11

The capacity of FrieslandCampina Hungária’s Pöttyös Cottage Cheese plant making Túró Rudi and Milli products is expected to increase by 25 percent as a result of a five-year series of...

Magazine: Simple mechanisms, useful prizes
Date: 2019-09-11 07:10:31

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

Shoppers want the personal contact
Date: 2019-08-09 07:56:49

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

Magazine: Consumers expect more from yogurts
Date: 2017-06-06 08:42:50

In the past few months plain yogurt sales decreased in value and stayed put in volume, while fruit yogurt sales didn’t change in value but reduced in volume. Henriett Szabó-Spanyol,...

FrieslandCampina Hungária and Alföldi Tej signed an agreement abot selling their Debrecen-based unit
Date: 2015-04-16 10:40:57

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Innovation willingness isn’t frozen in the chilled dairy snack category Date: 2024-03-07 12:03:25

Indulgence isn’t enough Date: 2023-07-10 17:06:47

Milk drinks: no need to panic! Date: 2023-05-29 11:46:16

Milli milk drinks Date: 2023-05-02 10:24:50

Iced coffee brands didn’t melt Date: 2023-03-30 17:31:27

Prices don’t hurt Túró Rudi brands Date: 2023-03-03 10:45:41

Pöttyös Túró Rudi with Szatmári plum jam and without added sugar Date: 2022-11-29 08:37:17

The crème de la crème of snacking Date: 2022-10-31 10:23:57

Magazine: Changing promotion expectations of consumers Date: 2022-07-12 06:26:28

Pöttyös Túró Rudi with floating island flavour Date: 2022-05-12 10:10:52

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Milk drinks: White, black and brown … Date: 2022-04-26 19:54:23

Pöttyös Túró Rudi 0% added sugar Date: 2022-04-20 08:16:41

Iced coffee is as cool as before Date: 2021-07-06 10:43:07

Magazine: Milk-like flavours with or without milk Date: 2021-05-18 07:22:28

FrieslandCampina Hungária’s €14.3 million investment in Mátészalka brings growth and export opportunities Date: 2021-04-30 08:38:38

Magazine: Spreads fighting for a place on the knife Date: 2021-04-14 07:27:25

The manufacturer of Pöttyös Túró Rudi gives 228 new tablets to schoolchildren Date: 2020-05-21 11:20:18

Dunnhumby: Even closer to consumers than before Date: 2020-03-11 10:31:39

Magazine: Shares are welcome! Date: 2019-12-04 07:15:12

There will be more Pöttyös Túró Rudi Date: 2019-10-02 11:25:11

Magazine: Simple mechanisms, useful prizes Date: 2019-09-11 07:10:31

Shoppers want the personal contact Date: 2019-08-09 07:56:49

Magazine: Consumers expect more from yogurts Date: 2017-06-06 08:42:50

FrieslandCampina Hungária and Alföldi Tej signed an agreement abot selling their Debrecen-based unit Date: 2015-04-16 10:40:57