FMCG-piac - Trademagazin

A successful community for collective success
Date: 2024-09-02 16:24:15

As of 1 September 2024 the Chain Bridge Club has a new presidency. Founded by 12 FMCG market leaders back in 2003, the club now has 50 members. This article...

Fear and security
Date: 2024-02-20 15:28:30

Recently we have been hearing these two concepts juxtaposed from more and more angles at a growing number of events. From the point of view of consumers and their purchasing...

A year of records?
Date: 2023-11-09 21:41:20

For us, but also for the world around us. For some time now we have been reading about record food inflation, record volume declines in retail sales, record subsidies coming...

Annus horribilis – ”1992 is not a year on which I shall look back with undiluted pleasure”.
Date: 2023-06-21 16:01:52

No, I didn’t mix up the years. 30 years ago Queen Elizabeth II said this in a famous speech. That year the glory of the institution of the monarchy suddenly...

Shops adrift at the sea of costs
Date: 2023-06-19 15:22:45

2022 was a difficult year for stores. Amidst the depressing inflation, families kept cutting back their spending month by month in the second half of the year, in terms of...

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too
Date: 2023-06-14 13:26:36

Csilla Zsigmond-Czikora, head of consulting and analytic insights at NIQ summarised the latest consumption trends for our magazine. 2022 was the year of inflation and Hungary is placed second in...

The only certain thing about life…
Date: 2023-04-25 15:35:07

…is uncertainty. This sentence is perhaps truer now than ever before. Nobody knows what to expect. Although “the end of the world” that had been predicted for late last year...

Prestigious awards for Trade magazin
Date: 2023-03-30 10:29:16

Trade magazine was showered with awards at the end of January. It was the first time that we participated in the “Széchenyi Enterprise of the Year 2022” contest, and our...

(It will be) Better
Date: 2023-02-27 09:37:26

All things considered, the beginning of the year was better than expected. Last year, at the Business Days conference, we had already seen the dark clouds gathering in the sky,...

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

New StarStore – Év Kereskedője winners and the 2022 award ceremony
Date: 2022-12-12 10:05:14

This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the...

Slower growth rate in e-commerce in the first half of 2022
Date: 2022-10-11 10:37:53

Domestic online sales were worth HUF 570bn in the first six months of 2022, having grown by 14.5%. In the last two years the pandemic gave a boost to digitalisation,...

Record!
Date: 2022-10-03 10:48:10

We closed the Trade Playground of the Business Days conference, which celebrated its 15th anniversary this year. While sitting in the sandbox, we discussed really serious topics, but the atmosphere...

Competing retail channels in the butter market
Date: 2022-09-07 10:28:20

According to the GfK Hungária Household Panel, butter volume sales were 3% lower in 2021 than in 2020, but due to a price increase value sales augmented about this much....

Autumn, winter, Christmas
Date: 2022-09-01 06:07:39

Usually these are the words we use more and more frequently in sentences at this time of the day. As the year passes, everyone is talking about autumn promotion campaigns...

An icon has passed away!
Date: 2022-08-28 10:19:10

On 20 August Péter Magyar, founder and managing director of food and drug product wholesalers Interfruct passed away, at the age of 76. In 2007 he was the first to...

Online shopping platform Avokado launched
Date: 2022-07-13 09:08:29

Tibor Székács used to be the managing director of Plus and Aldi Magyarország, and also worked as one of Hofer Group’s CEOs. He is now active in e-commerce with new...

Magazine: Changing promotion expectations of consumers
Date: 2022-07-12 06:26:28

Trade magazine organised the “Most successful promotion of the year” contest for the 14th time. The winner FMCG campaigns – entries were accepted in 6 categories – received their awards...

Magazine: Shoppers are buying more, but they do it less often
Date: 2022-06-30 06:12:44

Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....

Out now!
Date: 2022-06-08 11:48:31

…I mean the 2021 ranking of FMCG retailers has already been published, and you can read about it in detail in the present issue of our magazine. There was no...

Magazine: Creativity at the highest level
Date: 2022-05-06 06:23:11

After the online announcement of the results in February, the winners of POPAI Student Design Awards received their prizes in person at the Budapest University of Technology and Economic, on 3...

The beginning of the future
Date: 2021-12-06 17:16:57

At the end of each year we take a moment to look back on the past months, but right after this we already look to the future, casting our eyes...

Awards and winners
Date: 2021-10-08 15:00:18

This year’s Business Days conference is now over. The representatives of the market came to do a bit of construction work and on the 5th day the 8th Wonder of...

Magazin: AI is the future
Date: 2021-09-10 06:27:02

Fulbright research scholar Dr Katalin Fehér, an expert of artificial intelligence (AI) based society and culture was the guest of Chain Bridge Club. Dr Katalin Fehér explained that machine learning...

(HU) Szenvedélyünk a márkák már 30 éve
Date: 2021-05-13 09:58:27

Sorry, this entry is only available in HU....

Reopening…
Date: 2021-05-07 08:15:59

…well, as a matter of fact we have actually never closed down. There was only one day during the first wave of the pandemic when we didn’t work for a...

Waiting patiently
Date: 2021-03-25 08:09:43

Waiting is one of the hardest things to do in the business sector. It doesn’t matter whether you are waiting for the decision on a grant application you submitted, the...

More than ever before
Date: 2020-10-22 09:25:48

Every year we are working hard preparing, but this year we worked harder than ever before. Every year we are worrying and rooting very much, but this year we did...

It was exactly a month ago that we opened the doors of this year’s Business Days conference
Date: 2020-10-21 18:08:05

… and we were waiting for our guests for the Trade Festival. We are very much prepared every year, but better than anything this year. We are very worried and...

Coming, not coming
Date: 2020-08-31 09:17:57

We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...

A successful community for collective success Date: 2024-09-02 16:24:15

Fear and security Date: 2024-02-20 15:28:30

A year of records? Date: 2023-11-09 21:41:20

Annus horribilis – ”1992 is not a year on which I shall look back with undiluted pleasure”. Date: 2023-06-21 16:01:52

Shops adrift at the sea of costs Date: 2023-06-19 15:22:45

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too Date: 2023-06-14 13:26:36

The only certain thing about life… Date: 2023-04-25 15:35:07

Prestigious awards for Trade magazin Date: 2023-03-30 10:29:16

(It will be) Better Date: 2023-02-27 09:37:26

We had both feet on the (play)ground (Part 2) Date: 2022-12-13 11:13:56

New StarStore – Év Kereskedője winners and the 2022 award ceremony Date: 2022-12-12 10:05:14

Slower growth rate in e-commerce in the first half of 2022 Date: 2022-10-11 10:37:53

Record! Date: 2022-10-03 10:48:10

Competing retail channels in the butter market Date: 2022-09-07 10:28:20

Autumn, winter, Christmas Date: 2022-09-01 06:07:39

An icon has passed away! Date: 2022-08-28 10:19:10

Online shopping platform Avokado launched Date: 2022-07-13 09:08:29

Magazine: Changing promotion expectations of consumers Date: 2022-07-12 06:26:28

Magazine: Shoppers are buying more, but they do it less often Date: 2022-06-30 06:12:44

Out now! Date: 2022-06-08 11:48:31

Magazine: Creativity at the highest level Date: 2022-05-06 06:23:11

The beginning of the future Date: 2021-12-06 17:16:57

Awards and winners Date: 2021-10-08 15:00:18

Magazin: AI is the future Date: 2021-09-10 06:27:02

(HU) Szenvedélyünk a márkák már 30 éve Date: 2021-05-13 09:58:27

Reopening… Date: 2021-05-07 08:15:59

Waiting patiently Date: 2021-03-25 08:09:43

More than ever before Date: 2020-10-22 09:25:48

It was exactly a month ago that we opened the doors of this year’s Business Days conference Date: 2020-10-21 18:08:05

Coming, not coming Date: 2020-08-31 09:17:57