Tag "drogéria"
2022 was an eventful year
In 2022 new challenges were awaiting the Hungarian retail sector. Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous...
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Budni expands with a new store concept in Edeka
The Budni drugstore chain is expanding into the Edeka and Marktkauf chains in the south-western region of Germany with a new shop-in-shop concept. According to Jürgen Mäder, Managing Director of...
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Serving customers for 30 years: dm celebrates with charity competition
Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...
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Body odour free zone
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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It’s surprising how much we spend on beauty care
When it comes to cosmetics, Hungarian women buy body lotion and moisturizing cream most often, while ampoule concentrate, facial serum and sunscreen are the least frequently purchased, according to Helia-D’s...
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Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...
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A new drugstore chain has appeared in Hungary, it is already very popular
The aim of the Czech Pilulka.hu is to be the number one online drug store in Hungary, also available via mobile application. According to the announcement, the Czech online pharmaceutical...
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Refill stations in dm stores
Following a 2-year test period in the Budaörs dm and regular feedback from customers, 8 more refill points were created in the Budapest region in August 2022. In October another...
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dm has put into operation refilling stations in 24 stores across the country
After a two-year test period, from October dm. was the first among domestic drugstores to put refilling stations into operation in 24 stores nationwide. Those interested in a sustainable alternative...
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plusmarket: The Hungarian drugstore
The plusmarket franchise is a 100% Hungarian-owned drugstore chain, with an annual expansion rate above 15% and steadily growing sales for member stores. Besides Budapest, plusmarket drugstores are present in...
Read morePeople living in villages spend twice as much on washing and cleaning products as people living in Budapest
the products available there. On average, we buy detergents and cleaning products every month, hair care products, body care products and decorative cosmetics every two months, but we go to...
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With 91% satisfaction, Rossmann is among the first in the online customer satisfaction circle
Rossmann ranks first in terms of online customer satisfaction in the FMCG market, according to the GFK E-Grocery 2022 research. The drugstore chain with more than 235 stores in Hungary...
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Magazine: Offline and online synergies at dm
Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential. The “active beauty” loyalty programme is one of the engines of dm’s...
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Müller: A German success story in Hungary too
German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...
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Rossmann: Network improvement in both quantity and quality
Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...
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Rossmann’s sales grew 9 percent last year
Rossmann Magyarország achieved sales of more than 115 billion HUF last year, 9 percent more than in the previous year, and the turnover of stores and webshops also increased, the...
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Extra speed and comfort: Orders can be picked up within just three hours in dm stores!
Since dm was able to react quickly and flexibly to the changing market conditions, the drugstore chain remained successful and customers could benefit from the usual high level of service...
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Magazine: Skin care and environmental protection
Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....
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Rossmann publishes sustainability report
On 22 April 2021 – Earth Day – Rossmann published its first Sustainability Report. For Rossmann sustainability is a top priority. The company believes that it can only realise each...
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Rossmann’s double-digit sales growth continued
az előre menekülés – voltak. Thanks to its flexible market strategy, Rossmann Hungary realised a double-digit sales growth in 2020. In March consumers started stockpiling and shopper behaviour models turned...
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Our face is our business card, so let’s take good care of it!
Market players in the face care category also had to face unexpected conditions in 2020. Richard Dani, the head of Alveola Kft.’s trade division explained that the measures imposed to...
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Is-store sustainability in drug stores
Holland & Barrett, one of Europe’s largest drug and more chain opened a new concept store. The shelving and shopfitting , lighting, design aims to reduce both energy consumption and CO2...
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Rossmann: ‘We have reached adulthood!’
For nearly two years Rossmann has had two Hungarian managing directors – formerly there used to be one German and one Hungarian executive. Since February Kornél Németh has been leading...
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Conscious customers will benefit from the new feature of the Rossmann webshop
Rossmann Online Drugstore now offers a new feature to customers interested in conscious shopping: 22 new product rating categories have been created, which can already be found in the descriptions...
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Magazine: Clean and comfortable – without taboos
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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Magazine: Mild but strict solutions against the insect invasion
There has been a sales growth in the market of insecticides and insect repellents recently, due to the invasion of various insects. For instance last June-July a mosquito invasion occurred....
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Sales by dm up more than 8 percent
In the current financial year dm’s sales surpassed HUF 112 billion, having increased by more than 8 percent if compared with last year. dm employs nearly 3,000 people in Hungary...
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Magazine: Where promotions are hunting for shoppers
In Slovakia the top grocery retailers are Tesco, Lidl, Kaufland, Billa and Metro. This was one of the many interesting things that we could learn at the Slovakian retail congress –...
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