It’s surprising how much we spend on beauty care

By: Trademagazin Date: 2023. 01. 30. 10:03

When it comes to cosmetics, Hungarian women buy body lotion and moisturizing cream most often, while ampoule concentrate, facial serum and sunscreen are the least frequently purchased, according to Helia-D’s online survey.

According to the representative research, the vast majority spends on some kind of cosmetics every two to six months, and the price is still the most important aspect when buying: most people spend a maximum of HUF five thousand for a product category. The survey also revealed that the vast majority of respondents – six out of ten – purchase beauty care products in drugstores, although online shopping is also becoming increasingly popular.

Helia-D’s representative research based on a sample of 1,000 people sought answers to, among other things, which cosmetic products are chosen most often by Hungarian women between the ages of 18 and 65, where they purchase beauty care products, how much they spend on each product category, and what the most important consideration for them when purchasing.