2022 was an eventful year

László Flórián
managing director
Rossmann Magyarország

Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous we are, pouring a lot of money into the market in the form of tax breaks, rebates, price caps and interest rate freezes. Obviously shoppers loved the easy money and were eager to shop. Then the war broke out in one of the neighbouring countries, energy prices skyrocketed and triggered high inflation. Lower real wages led to a visible slowdown in consumption.

We didn’t stop!

In this turbulent environment, Rossmann Magyarország not only modernised and opened more than 30 stores, but also embarked on a new store concept, mainly in Budapest and larger cities, e.g. in nearly 100 Rossmann stores customers can now pay at self-service checkouts. We have launched our own delivery service in Budapest and the agglomeration, delivering products in less than 5 hours after ordering, and we have revamped our online shop too. Our loyalty scheme has become the most popular CRM programme, with 1.5 million members; 60% of our customers use it daily, thanks to our personalised offers based on their shopping habits, and the fact that we reward them for making more purchases.

You can always do more and better

Rossmann Magyarország was the first to digitalise its promotional leaflet, so print copies are now only available in stores, and offers have been extended to a uniform 12 days. This year we have already launched our updated smartphone app. As regards our private label products, we have added nearly 500 SKUs, and signed exclusive agreements with brands such as Nóri Ördög, Lilu and NYX. In logistics, in 2025 we plan to open the first FMCG warehouse featuring semi-automatic technology, and we are very proud to have won not only the Superbrands award for the 8th time, but also the Best Workplace award for the first time in the company’s history. (x)