Tag "CSR"
(HU) Bejgli ajándékba az egészségügyi dolgozóknak
Date: 2021-12-16 10:51:51
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(HU) A vendéglátós és a humanizmus
Date: 2021-10-12 14:53:44
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(HU) Pálinkások a zenészekért
Date: 2021-09-29 10:39:18
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‘From village stores even a loaf of bread was delivered to old people’s doors’
Date: 2021-08-16 10:49:51
Just like other retailers, CBA had a difficult last year. Trade magazin interviewed chief commercial officer Zoltán Noszlopy. What happened to CBA in the pandemic year of 2020? – The...
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(HU) ÚJRA! Ismét! A Magyar Üzleti Felelősség Díja, a CSR Hungary Díj
Date: 2021-06-14 15:08:24
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dm was able to increase consumer trust during the crisis situation too
Date: 2021-06-14 10:32:39
Dm Kft.’s sales revenue almost reached HUF 122 billion in the 2020 financial year. Dm Kft. stores were open throughout the pandemic, contributing to health protection with fundamental hygiene products....
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Promotions from the shopper’s perspective
Date: 2021-06-08 10:39:40
On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...
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Pampers & UNICEF: Pioneering Partnership Helps Save Estimated One Million Newborn Lives
Date: 2021-05-25 08:30:00
Today, Pampers and UNICEF hosted an insightful panel event reflecting on their 15 yearlong partnership; a one-of-a-kind alliance that harnessed the power of working together to achieve lasting change. Over...
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1,400 grey and black poplar trees planted by Diageo
Date: 2021-05-25 08:21:23
Diageo, a global company with 1,400 employees in Hungary and a premium alcoholic beverage manufacturer and distributor, has planted 1,400 grey and black poplar trees in nógrád county, in cooperation...
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New eco-friendly package range by Auchan
Date: 2021-04-28 08:51:28
Auchan’s eco-friendly packaging range continues to expand. As of today, we can take the baked products home in textile pouches. Practical and flashy containers can be washed in two sizes,...
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Magazine: Impacts and trends in 2021
Date: 2021-04-06 10:48:58
At the ‘I Love Trade Marketing’ online conference of Trade Marketing Club Gábor Tolnai, head of division of Kantar-Hoffmann used the findings of the Kantar Global Business Compass study to...
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Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage
Date: 2021-03-18 07:38:21
Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...
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Győr-based campaign to support the resumption of domestic hospitality
Date: 2020-06-03 09:28:07
Within the framework of a special CSR campaign, Cseri Winery draws attention to supporting the resumption of Hungarian hospitality; Together with 6 key partners, they present a glass of Rose...
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YES! – for advertising self-regulation and the relationship with CSR
Date: 2020-02-11 11:23:51
Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising. Can you really be called socially responsible if your advertising is not ethical?...
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Tesco Ireland Accredited The Business Working Responsibly Mark
Date: 2019-11-15 08:10:03
Tesco Ireland was recently accredited the Business Working Responsibly Mark at a recent event that took place at The Mansion House, Dublin. The Mark which is Ireland’s leading standard for sustainability...
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Cooking courses for cancer patients
Date: 2019-08-20 10:43:18
A culinary centre in Idaho organises cooking courses for cancer patients. Chemotherapy often changes the taste perception of patients and some people don’t even feel taste after the treatment. The...
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Shoppers want the personal contact
Date: 2019-08-09 07:56:49
In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...
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‘Operational excellence, great to work with and great to work for’
Date: 2019-06-24 21:44:58
VPK Packaging Group is one of the biggest packaging manufacturers in the world, with 65 factories in 20 countries and its headquarters in Belgium. VPK Packaging Salonta is a member of...
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(HU) KERÜLJÖN A CSR ÉLVONALÁBA! – Pályázzon a CSR Hungary Díjra!
Date: 2019-06-24 17:21:11
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(HU) KERÜLJÖN A CSR ÉLVONALÁBA! – Pályázzon a CSR Hungary Díjra!
Date: 2019-05-21 18:29:32
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Focusing on the future
Date: 2019-02-25 10:48:00
Our magazine interviewed Gergely Bálint, Nestlé Hungária’s new director of corporate sales, Mónika Szilva, the new head of the Maggi business line and Gábor Tompa, the company’s new corporate communication...
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Hungarian Product: more than just a trademark
Date: 2017-12-01 19:59:38
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...
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Who will kill McDonald’s?
Date: 2017-07-21 10:06:25
In May an article was published in a trade magazine, titled ‘How postmodern culture killed McDonald’s’ – well, we have to warn the fast food chain’s competitors: McDonald’s is alive...
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Hungarian companies have won at the World CSR Day with the BrandTrend
Date: 2016-02-24 11:10:42
The BrandTrend has opened a new dimension to the companies that are taking the Hungarian CSR activities seriously. It is the first time that Hungarian companies – in cooperation with...
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