Tag "CSR"

Password: Consumer’s Trust

In 2022, retailers hope to get back to normal. This year, the focus is on investing a great amount of money in supply chains, as with the pandemic it became...

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(HU) Határon átívelő HotelHero akció

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(HU) Bejgli ajándékba az egészségügyi dolgozóknak

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(HU) A vendéglátós és a humanizmus

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(HU) Pálinkások a zenészekért

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‘From village stores even a loaf of bread was delivered to old people’s doors’

Just like other retailers, CBA had a difficult last year. Trade magazin interviewed chief commercial officer Zoltán Noszlopy. What happened to CBA in the pandemic year of 2020? – The...

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(HU) ÚJRA! Ismét!  A Magyar Üzleti Felelősség Díja, a CSR Hungary Díj  

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dm was able to increase consumer trust during the crisis situation too

Dm Kft.’s sales revenue almost reached HUF 122 billion in the 2020 financial year. Dm Kft. stores were open throughout the pandemic, contributing to health protection with fundamental hygiene products....

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Promotions from the shopper’s perspective

On the occasion of Trade magazin’s annual promotion competition, Kantar-Hoffmann’s head of division Gábor Tolnai spoke about how consumers received the competition entries, using the results of a focus group...

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Pampers & UNICEF: Pioneering Partnership Helps Save Estimated One Million Newborn Lives

Today, Pampers and UNICEF hosted an insightful panel event reflecting on their 15 yearlong partnership; a one-of-a-kind alliance that harnessed the power of working together to achieve lasting change. Over...

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1,400 grey and black poplar trees planted by Diageo

Diageo, a global company with 1,400 employees in Hungary and a premium alcoholic beverage manufacturer and distributor, has planted 1,400 grey and black poplar trees in nógrád county, in cooperation...

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New eco-friendly package range by Auchan

Auchan’s eco-friendly packaging range continues to expand. As of today, we can take the baked products home in textile pouches. Practical and flashy containers can be washed in two sizes,...

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Magazine: Impacts and trends in 2021

At the ‘I Love Trade Marketing’ online conference of Trade Marketing Club Gábor Tolnai, head of division of Kantar-Hoffmann used the findings of the Kantar Global Business Compass study to...

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Magazine: Stay on your feet! – Eight future-proof trends for traditional stores to gain a market advantage

Revolutionary changes – winners and losers Global value chains and classic retailers had been unprepared for the effects of the COVID-19 pandemic that broke out last spring. Consumer demand dropped...

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Győr-based campaign to support the resumption of domestic hospitality

Within the framework of a special CSR campaign, Cseri Winery draws attention to supporting the resumption of Hungarian hospitality; Together with 6 key partners, they present a glass of Rose...

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YES! – for advertising self-regulation and the relationship with CSR

Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising. Can you really be called socially responsible if your advertising is not ethical?...

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Tesco Ireland Accredited The Business Working Responsibly Mark

Tesco Ireland was recently accredited the Business Working Responsibly Mark at a recent event that took place at The Mansion House, Dublin. The Mark which is Ireland’s leading standard for sustainability...

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Cooking courses for cancer patients

A culinary centre in Idaho organises cooking courses for cancer patients. Chemotherapy often changes the taste perception of patients and some people don’t even feel taste after the treatment. The...

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Shoppers want the personal contact

In May JLL published a study about the future of retail. From this we learned that 65.2 percent of ‘veteran’ consumers need a professional’s help when shopping, for Baby Boomers entertainment...

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‘Operational excellence, great to work with and great to work for’

VPK Packaging Group is one of the biggest packaging manufacturers in the world, with 65 factories in 20 countries and its headquarters in Belgium. VPK Packaging Salonta is a member of...

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(HU) KERÜLJÖN A CSR ÉLVONALÁBA! – Pályázzon a CSR Hungary Díjra!

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(HU) KERÜLJÖN A CSR ÉLVONALÁBA! – Pályázzon a CSR Hungary Díjra!

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Focusing on the future

Our magazine interviewed Gergely Bálint, Nestlé Hungária’s new director of corporate sales, Mónika Szilva, the new head of the Maggi business line and Gábor Tompa, the company’s new corporate communication...

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Hungarian Product: more than just a trademark

HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...

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Who will kill McDonald’s?

In May an article was published in a trade magazine, titled ‘How postmodern culture killed McDonald’s’ – well, we have to warn the fast food chain’s competitors: McDonald’s is alive...

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Hungarian companies have won at the World CSR Day with the BrandTrend

The BrandTrend has opened a new dimension to the companies that are taking the Hungarian CSR activities seriously. It is the first time that Hungarian companies – in cooperation with...

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