Tag "alkoholmentes"
21% of Christmas parties will be alcohol-free this year
More than one in five Christmas parties being celebrated in 2024 will not be serving alcohol, according to new research. The data, gathered from event booking platform Togather, revealed that...
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Wine sales slump as long-term decline continues
Producers in the category — which is facing a long-term decline as younger consumers opt for other drinks — are shifting their approach to the bottled beverages. Wine sales declined 8% in...
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Diageo brings Guinness 0.0 draught trial to UK pubs
Guinness 0.0 will be available on draught at more pubs and in football grounds across Great Britain following a successful initial roll-out in Ireland. Diageo previously offered Guinness fans in...
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The cooperation of winemakers is key in the future
The Somló wine region is an important symbol of Hungarian history and culture, which has preserved its values despite the difficulties of the last century. And today we can once...
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The Evolving Landscape of Beverage Trends in 2024
As the beverage industry enters 2024, several emerging trends are shaping the future of how we drink. From culinary-inspired cocktails to the rise of low-alcohol options, the alcohol industry is...
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The government stands by the grape growers and the winemakers
There are enough challenges in the grape and wine sector, but the Hungarian government stands by the producers and the winemakers, as it has so far and will continue to...
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AB InBev building 0.0% tech in UK, sees opportunity in “adult refreshment”
AB InBev sees „a unique opportunity” in building its 0.0% portfolio in the area of „adult refreshment”. Anheuser-Busch InBev is building new de-alcoholisation technology in the UK as the world’s...
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Tuned to premium
This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...
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Oettinger acquires non-alcoholic functional beer brand JoyBräu
German beer and soft drink maker Oettinger has acquired protein beer producer JoyBräu. The Hamburg-based start-up, founded in 2016, holds two patents for manufacturing and processing technology used in making...
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The demand for alcohol-free alternatives is increasing
Dry January is over, but according to analysis by the Boston Consulting Group (BCG), the market for non-alcoholic beverages worldwide is already worth 13 billion dollars. However, some of those...
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Peroni signed a sponsorship contract with Ferrari
Peroni Nastro Azzurro and Scuderia Ferrari have announced a long-term global partnership. The medium-term goal of Asahi Europe & International, Peroni’s parent company, is to have a fifth of its...
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New opportunities will open up for the wine sector in 2024
The grape and wine sector is a significant technological and knowledge-intensive sector, where the winner is the one who sees the new direction of adaptation faster and uses the available...
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Captain Morgan Launches Alcohol-Free Beverage
Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...
Read moreThe Törley Champagne Winery dazzled the world’s professional elite in a new field
Törley Alcohol-Free Rosé won a gold medal at one of the world’s most important wine competitions, Mundus Vini in Germany. At the now traditionally organized spring round, a wine-based, alcohol-free...
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This year is all about values: food and drink trends in 2023
Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...
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Molson Coors debuts nonalcoholic RTD cocktail line
Molson Coors has debuted its first nonalcoholic ready-to-drink cocktail line, Roxie, which aims to recreate the craft cocktail experience. With Roxie, Molson Coors is tapping into several trends that signal...
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One in five opting for non-alcoholic beers as drink of choice, Budweiser research finds
One in five (21%) of people would opt for non-alcoholic beer as their drink of choice at a social event, new research has found. According to a report from the...
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The non-alcoholic wine market in Australia is cracking
For the majority of wine lovers, alcohol-free wine doesn’t make much sense, but many want to enjoy their favorite drink in Australia without the risk of a hangover. Several wineries...
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Peroni Nastro Azzurro 0,0%
Iconic beer brand Peroni now introduces an alcohol-free variant. The same recipe and ingredients are used in brewing as with the classic, alcohol-containing Peroni, including the very same lager yeast...
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Beer also tastes great without alcohol
Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....
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The non-alcoholic Peroni Nastro Azzurro has arrived in Hungary
From now on, hungarian lovers of the Italian way of life do not have to compromise if they are looking for a non-alcoholic option as part of their conscious lifestyle:...
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Pandemic, costs and synergies
Dr Sándor Kántor, director of the Association of Hungarian Brewers told our magazine: after the third COVID-19 wave beer sales jumped and 4.52 million hectolitres were sold in Hungary in...
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Gen Z drives alcohol reduction trends, reveals Innova Market Insights
The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in...
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MONSTER Mule
Alcohol-free Monster Mule becomes a ‘mule marvel’ because of the hot and sweet ginger and the delicious lemon. We gave it an extra kick with the famous Monster Energy mix,...
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Borsodi Friss Pear –Apple 0.0%
Tasty pear and sour apple have a sweet rendezvous in this product, which is impossible to resist on a hot summer day. The new alcohol-free Borsodi Friss Pear –Apple 0.0%...
Read moreA pandemic-ridden beer market
The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...
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Magazine: Our stomachs are used to bitters!
Nearly 45,000 thousand litres of bitter liqueur was sold in Hungary last year. Sára Palcsó, marketing director of Zwack Unicum told our magazine that the market of top brands got...
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NIVEA – new hair styling sprays
The new hair styling sprays give more time for styling than other hair sprays, and thanks to their dry oil content, they don’t let the hair go dry. Due to...
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Alcohol-free alcohol
At the end of summer an alcohol-free distillate appeared in the Hungarian market. Its distributor, Coca-Cola HBC Magyarország says Fluére is a novelty even at European level and it can...
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Diageo buys majority share in Seedlip
Diageo, the world’s largest spirits company has acquired a majority share in distilled non-alcoholic spirits brand Seedlip, as it seeks to serve a growing population of teetotallers in the UK....
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