Tag "alkoholmentes"

Tuned to premium

This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...

Read more

Oettinger acquires non-alcoholic functional beer brand JoyBräu

German beer and soft drink maker Oettinger has acquired protein beer producer JoyBräu. The Hamburg-based start-up, founded in 2016, holds two patents for manufacturing and processing technology used in making...

Read more

The demand for alcohol-free alternatives is increasing

Dry January is over, but according to analysis by the Boston Consulting Group (BCG), the market for non-alcoholic beverages worldwide is already worth 13 billion dollars. However, some of those...

Read more

Peroni signed a sponsorship contract with Ferrari

Peroni Nastro Azzurro and Scuderia Ferrari have announced a long-term global partnership. The medium-term goal of Asahi Europe & International, Peroni’s parent company, is to have a fifth of its...

Read more

New opportunities will open up for the wine sector in 2024

The grape and wine sector is a significant technological and knowledge-intensive sector, where the winner is the one who sees the new direction of adaptation faster and uses the available...

Read more

Captain Morgan Launches Alcohol-Free Beverage

Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...

Read more

The Törley Champagne Winery dazzled the world’s professional elite in a new field

Törley Alcohol-Free Rosé won a gold medal at one of the world’s most important wine competitions, Mundus Vini in Germany. At the now traditionally organized spring round, a wine-based, alcohol-free...

Read more

This year is all about values: food and drink trends in 2023

Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...

Read more

Molson Coors debuts nonalcoholic RTD cocktail line

Molson Coors has debuted its first nonalcoholic ready-to-drink cocktail line, Roxie, which aims to recreate the craft cocktail experience. With Roxie, Molson Coors is tapping into several trends that signal...

Read more

One in five opting for non-alcoholic beers as drink of choice, Budweiser research finds

One in five (21%) of people would opt for non-alcoholic beer as their drink of choice at a social event, new research has found. According to a report from the...

Read more

The non-alcoholic wine market in Australia is cracking

For the majority of wine lovers, alcohol-free wine doesn’t make much sense, but many want to enjoy their favorite drink in Australia without the risk of a hangover. Several wineries...

Read more

Peroni Nastro Azzurro 0,0%

Iconic beer brand Peroni now introduces an alcohol-free variant. The same recipe and ingredients are used in brewing as with the classic, alcohol-containing Peroni, including the very same lager yeast...

Read more

Beer also tastes great without alcohol

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

Read more

The non-alcoholic Peroni Nastro Azzurro has arrived in Hungary

From now on, hungarian lovers of the Italian way of life do not have to compromise if they are looking for a non-alcoholic option as part of their conscious lifestyle:...

Read more

Pandemic, costs and synergies

Dr Sándor Kántor, director of the Association of Hungarian Brewers told our magazine: after the third COVID-19 wave beer sales jumped and 4.52 million hectolitres were sold in Hungary in...

Read more

Gen Z drives alcohol reduction trends, reveals Innova Market Insights

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in...

Read more

MONSTER Mule

Alcohol-free Monster Mule becomes a ‘mule marvel’ because of the hot and sweet ginger and the delicious lemon. We gave it an extra kick with the famous Monster Energy mix,...

Read more

Borsodi Friss Pear –Apple 0.0%

Tasty pear and sour apple have a sweet rendezvous in this product, which is impossible to resist on a hot summer day. The new alcohol-free Borsodi Friss Pear –Apple 0.0%...

Read more

A pandemic-ridden beer market

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

Read more

Magazine: Our stomachs are used to bitters!

Nearly 45,000 thousand litres of bitter liqueur was sold in Hungary last year. Sára Palcsó, marketing director of Zwack Unicum told our magazine that the market of top brands got...

Read more

NIVEA – new hair styling sprays

The new hair styling sprays give more time for styling than other hair sprays, and thanks to their dry oil content, they don’t let the hair go dry. Due to...

Read more

Alcohol-free alcohol

At the end of summer an alcohol-free distillate appeared in the Hungarian market. Its distributor, Coca-Cola HBC Magyarország says Fluére is a novelty even at European level and it can...

Read more

Diageo buys majority share in Seedlip

Diageo, the world’s largest spirits company has acquired a majority share in distilled non-alcoholic spirits brand Seedlip, as it seeks to serve a growing population of teetotallers in the UK....

Read more