Gen Z drives alcohol reduction trends, reveals Innova Market Insights
The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in Generation Z consumers, with as many as a third of consumers aged 18-25 now saying that they never consume alcohol, according to a new report from Innova Market Insights.
Notably, the market researcher says this trend creates an entirely new sub-category within the alcoholic drinks market. Younger consumers appear reluctant to turn their backs on either the taste or sophistication of beer, wine and spirits in favor of traditional soft drinks.
As a result, alcohol-free choices are flooding the shelves, and concepts are becoming more attractive with botanicals in NPD.
Food Ingredients First
Related news
We try to save the most on online subscriptions and streaming services
Most European consumers are confident about their financial situation, but…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >