Tag "Z generáció"

FMCG workplaces with a domestic production base lead in the career choice ranking of young people

According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...

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Bar trends, fashionable cocktails

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

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The Hungarian Z generation takes the comfort of technology for granted

Mastercard presented the results of a new central and eastern European survey on the attitudes and behaviour of the youngest consumer group, Generation Z (“Gen Z”). The 18-24 year olds...

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New digital employer branding campaign from Henkel

Henkel is transforming its employer communication and launches a new career website plus an employer branding campaign, with the motto ‘Dare to make an impact?’. Henkel rolls out the campaign...

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Magazine: BrandFestival: Value creation in the future

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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Gen Z drives alcohol reduction trends, reveals Innova Market Insights

The avoidance of alcohol is fast becoming the norm for a growing minority of global consumers. While this trend is evidenced across all age groups, it is most apparent in...

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Generation Z breaks into e-commerce with increasing purchasing power and strong expectations

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and...

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Young consumers: Digital and physical go hand in hand

In July Mastercard published the results of its Gen Z (18-24 years old consumers) survey that covered the countries of Central and Eastern Europe. This reveals that young consumers are...

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AXE motivates guys to get vaxxed, then AXEd

Unilever’s AXE brand of male grooming products is pushing hesitant Gen Z consumers to get vaccinated against COVID-19 as the dating scene returns. Brand to distribute “AXEination Kits” featuring their...

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Magazine: Impacts and trends in 2021

At the ‘I Love Trade Marketing’ online conference of Trade Marketing Club Gábor Tolnai, head of division of Kantar-Hoffmann used the findings of the Kantar Global Business Compass study to...

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Magazine: Cautiousness and innovation

The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping...

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Gen Zers are truth barometers

Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...

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OK, Boomer: Survey highlights gulf between youngest and oldest consumers

Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows. PR company...

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Magazine: The forgiver and the punisher – generational differences that manifest in shopping

Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...

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Gen Z aims high

Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...

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TikTok is the new community hype

Unstoppable popularity characterizes the application launched from the world of 12-13-year-old teens, which by mid-2019 already produced 800 million downloads worldwide. In the pandemic, more mature adults have also caught...

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COVID generation: has the tension between young and old increased

Recently, Levente Székely’s book Gray Swans was published, in which the professional leader of the large-scale Hungarian youth research – based on the results of the research series – writes...

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Sponsors to the Gundel Awards gala lunch

Quality ingredients are the key to success Our company supplies many top restaurants and hotels with high-quality products, so obviously supporting this event is very important for us. In the...

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Gen Z shoppers love the physical customer experience

While the Gen Z generation loves their mobile devices, apps and social media, they also love engaging with physical retail store associates. More than half, 58%, prefer the brick-and-mortar shopping...

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Organic young shoppers

The latest research by Packaged Facts claims that members of generations Y and Z like organic and natural products the most. They think these products represent a higher quality. Even...

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Pingo Doce Opens Its First Checkout-Free Supermarket In Lisbon

Portuguese retail group Jerónimo Martins has opened its first checkout-free Pingo Doce supermarket in Carcavelos in Lisbon. The Pingo Doce & Go Lab Store, located at the Nova SBE campus, mainly...

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Magazine: Technological development in an optimistic mood

Ian Cook, CEO of Colgate-Palmolive and co-chair of The Consumer Goods Forum (CGF) told on the first day of the organisation’s Vancouver summit in June that more and more developed...

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PwC: flexible work schedule is the most important for the Hungarian Y and Z generation

Flexible work, stability and basic pay are the most important workplace choice factors for future employees – PwC Hungary’s survey reveals. The deatails of the survey were sent MTI on...

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Magazine: What I don’t have, you bring to the table

On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...

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Spirit in stand up pouch

After wine, cold brew coffee and energy drink being sold in bag-in-box format, spirits are now marketed in stand up pouch bags. Many buyers from Generation Y and Z don’t associate...

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Magazine: Store management in 2020

Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the...

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8 seconds and the Z generation is no longer listening to you

Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...

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