Tag "Z generáció"
They want it to be premium, but also sustainable – expectations of the youngest generation
GlobalData’s latest report, “Demographics in Retail and Apparel” – which drew conclusions from the responses of more than 6,000 young people in Germany, France, Spain, Italy, China and the US...
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Boots full of experiences: Favorite gifts of European Generation Z
While they wouldn’t say no to the latest AirPods or a designer bag, according to a Mastercard survey, for Gen Z, these gifts are more of a means to achieve...
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Generation Z and alcohol
Premium Gin Hungary is monitoring international drinking trends and since the end of last year the company has been researching the drinking habits of Generation Z. Recent changes in consumer...
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K&H: young people are more optimistic than a year ago
Young people are more satisfied – this is the overall conclusion of the K&H Youth Index survey, which examined the satisfaction of 19-29 year-olds with their own lives in the...
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Disillusioned parents versus ambitious children: what do Generation X and young Z want?
According to the parents of 15-19-year-old teenagers, it is primarily necessary to take advantage of opportunities to succeed, who today consider hard work almost not at all, and a diploma...
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Young people like digital payment solutions
Digital payment solutions are gaining popularity among high school students, because bank card and smartphone payments are more convenient and faster than their cash counterparts. In addition, using them, the...
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Generation Z starts investing and saving already in their teens
Generation Z begins to invest earlier and to a greater extent than any other generation: they start as early as 19 years old and, compared to previous generations, they also...
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Without bubbles
While the popularity of bubbly drinks keeps growing all over the world, bubble-free drinks are becoming the beverage of choice for Generation Z consumers, many of whom are opting for...
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Gen Z more likely to buy holiday gifts via social media
Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season. Gen Z has been buying items via social media for some time now, according...
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55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. Indicating the importance of social commerce, more than half (55%)...
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According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
According to the K&H youth index, young people still perceive inflation to be much higher than the actual one. In the second quarter, an average increase in prices of 18...
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There are serious differences between the savings of people in their twenties
Less than half of young people, 45 percent, have no savings at all. Those who have, had HUF 643,000 on average in the second quarter of this year, according to...
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Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”, is now emerging as mature adults in joint research by GWI and Publicis Groupe CEE. It is time to reevaluate...
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How are younger generations planning to spend the summer?
Younger generations are looking to travel, attend concerts and events, and dine out this summer, despite a sustained high cost of living. American Express’ Amex Trendex Millennial and Gen Z...
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A third of young people barely know anything about finances
57 percent of young people have some kind of banking relationship. The higher the level of school a child attends, the more likely it is that he has knowledge about...
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K&H: saving is the basis of independence
56 percent of young people between the ages of 14 and 18 have some monetary savings, an average of HUF 143,000. Vocational school students and 18-year-olds put most of them...
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Millennials and Gen Zs drive surge in demand for RTD iced coffee
The demand for iced and specialty coffee beverages is experiencing a significant uptick, largely driven by Millennials and Generation Zs, according to a recent report by GlobalData. “This cohort has...
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6 in 10 Gen Zs prioritise user experience and trustworthy reviews
Over 75% rely on reviews and customer service when shopping, Shopee Malaysia’s survey reveals Sixty percent of Gen Z shoppers prioritise platforms with easy search, comparison functionalities, and trustworthy reviews,...
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Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...
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Generation Z trends
What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers. This article is available for...
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We try to save the most on online subscriptions and streaming services
Most European consumers are confident about their financial situation, but many, especially younger age groups, find it difficult to save and keep track of monthly expenses. Most consumers try to...
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It is more important for Generation Z to plan their goals on paper than for the over 45 age group
We focus better and are more successful in keeping our New Year’s resolutions if we see them on paper, according to Epson’s international, representative research. According to half of the...
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First “Flexi Forum” organised
According to a national survey by Danone and market research agency NMS, Generation Z is the most open to substituting dairy and meat products with plant-based alternatives and to considering...
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SPAR opened an automatic store for Generation Z: both real and virtual
A SPAR automatic store based on artificial intelligence, without cashiers and salespeople, operated for two days in Budapest, at Europe’s largest Sneakerness festival. The service, intended primarily for members of...
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Flexitáriánus konferencia
A fenntarthatósági és növényi alapú táplálkozás témáinak figyelmet szentelve novemberben a Debreceni Egyetem Gazdálkodástudományi Karán rendezik az első flexitáriánus konferenciát, amely kifejezetten az egyetemi hallgatóságnak szól. A cikk a Trade...
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PLMA: 64% of Gen Z shoppers buy private brands always or frequently
As younger shoppers look to save, private label products are becoming increasingly popular with Gen Z. In a survey by the Private Label Manufacturers Association (PLMA), more than two-thirds (67%)...
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Bor – tudatosan és ösztönösen
Kinek, milyet, hogyan eladni – ezek a bormarketing alapproblémái is. E számunk boros mellékletében (100–114. oldal) bortermelők és kereskedelmi láncok képviselői elemzik az ital piacát és értékesítési lehetőségeit, HoReCa rovatunkban marketingkérdésekről,...
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Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report. Following forecasts of higher holiday retail sales, nearly three-fourths (74%)...
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Molson Coors works with Gen Z to craft fizz-free spiked refreshers
Furthering its portfolio innovation strategy, the beverage giant said it developed Happy Thursday, a non-carbonated offering, with insights from a panel of young consumers. Today, Molson Coors announced Happy Thursday, a line...
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The issue of generational change is current in nearly 150,000 companies in Hungary today
Drastic changes are taking place quietly in the global labor market, because according to forecasts, by 2025, 27% of active employees will already be from generation Z. There are more...
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