Generation Z and alcohol
Premium Gin Hungary is monitoring international drinking trends and since the end of last year the company has been researching the drinking habits of Generation Z. Recent changes in consumer behaviour suggest that the stability of the market has faltered. The first signs came in 2018, from a study revealing that Gen Z drinks 20% less alcohol per person than Generation Y did in their early twenties. Gen Z is underrepresented in beer and wine consumption. //

They drink 20% less alcohol
This article is available for reading in Trade magazin 2024/11
Related news
Shrinking wallets, growing challenges – Declining consumption among Generation Z
While older generations continue to show a slight increase in…
Read more >Generation Z: They barely make ends meet, yet they save
“They are lazy, irresponsible, and not interested in finances!” We…
Read more >How much coffee does Generation Z drink?
The German coffee market is undergoing major transformation, mainly due…
Read more >Related news
Fiatalok az agrár-élelmezési szektorban a FAO kutatása szerint
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >More and more people are choosing Lake Balaton instead of Croatia this year – but caterers can’t sit back
Although the 2025 summer season at Lake Balaton promises strong…
Read more >Hotels for sustainability
According to estimates, hotels are responsible for 10% of food…
Read more >