Company and Personal News
Night of placements
Date: 2008-06-27 08:00:00
An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...
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Coffee and breakfast a success for McDonald’s
Date: 2008-06-27 08:00:00
77 million guests visited McDonald’s units in Hungary last year, generating an increase increase in revenues of 9 per cent compared to 2006. 5 new units were opened in 2007....
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Manufacturing private labels no longer derogatory
Date: 2008-06-27 08:00:00
Over 1,600 companies from 70 countries attended the largest ever PLMA exhibition held in Amsterdam, on 27-28 May. We asked the managing director of Mona Hungary, Bernadett Strasser-Kátai about what...
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Football Toffifee for kids
Date: 2008-06-27 08:00:00
This year, Toffifee, a Storck product has joined the “Children’s Day for Everybody” event organised by United Way. Storck has been committed to an active lifestyle and a balanced diet...
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Whole Foods Market in Europe as well
Date: 2008-06-27 08:00:00
Excellent quality bio foods produced without chemicals and additives are sold by the Whole Foods Market chain. It not only supports local farmers but benefits those of the third world...
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Guest list helps in preparations
Date: 2008-06-27 08:00:00
Detki Keksz is a regular exhibitor at PLMA. According to Mrs. Juhász, Marianna Lipusz, organisation has been excellent. The list of visitors sent by the organisers before the event has...
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Record sales for M3 Outlet Center
Date: 2008-06-27 08:00:00
Over 22,000 customers visited the M3 Outlet Center opened on May 17, at the first weekend. Triumph, Columbia, Puma, Gant and Replay are some of the brands represented in the...
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Eckes-Granini believing in strong local brands
Date: 2008-06-27 08:00:00
Thomas Hinderer, chairman of the board from the Eckes-Granini group visited Hungary in May. He discussed the international trends in the market of soft drinks with us in Siófok. –...
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Great Loss reaching its objective
Date: 2008-06-27 08:00:00
The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products....
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Animated menu boards in KFC
Date: 2008-06-27 08:00:00
The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....
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VIII. Univer Business Golf Championship
Date: 2008-06-27 08:00:00
The idea of organising a golf championship for prominent members of the business community was conceived seven years ago. Both active golfers and leading business people open to the idea...
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Stores opening
Date: 2008-06-27 08:00:00
CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...
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Lekkerland continuing it strategy
Date: 2008-06-27 08:00:00
2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...
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SIÓ Fresh & fruit
Date: 2008-06-27 08:00:00
2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...
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Electronic shelf labels for CBA Premium
Date: 2008-06-27 08:00:00
The first food store equipped with electronic shelf labels in Hungary was opened on 3. June. The time has come for Pricer electronic shelf labels to enter the Hungarian market....
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Good egg for SPAR
Date: 2008-06-27 08:00:00
Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...
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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel
Date: 2008-06-27 08:00:00
The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...
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Party in the underground
Date: 2008-06-27 08:00:00
The first Coke zero party held in a Budapest underground station took place on 17. May. The DJ-s were Lucca and Pete Tong....
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First Marché opened in Hungary
Date: 2008-06-27 08:00:00
The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...
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Haribo Goldbären 6 ízû
Date: 2008-06-27 08:00:00
The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...
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New player in the market of digital advertising
Date: 2008-06-27 08:00:00
A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...
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Apenta against drugs
Date: 2008-06-27 08:00:00
A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....
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Rexona for Men Quantum aeroszol
Date: 2008-06-27 08:00:00
Rexona for Men with Future ready protection shows us what kind of challanges we will have to face in a high-tech world. The robot turns up the heating to the...
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My neighbour is a brewery
Date: 2008-06-27 08:00:00
„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...
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IT project for Rossmann
Date: 2008-06-27 08:00:00
Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...
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New momentum for Update
Date: 2008-06-27 08:00:00
The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...
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Beer companies merger cancelled?
Date: 2008-06-27 00:00:00
Anheuser-Busch Cos Inc rejected InBev NV's $46.3 billion takeover bid on Thursday, calling it inadequate, but the largest U.S. brewer left the door open to a higher bid. Anheuser's board...
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Tesco for fruit and vegetable consumption
Date: 2008-06-27 00:00:00
„The goal of the „Eat daily 3x fruit or vegetable!”action is to popular the eating fruit and vegetable between people. Tesco started the action to decrease the high number of...
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