Other
How to make a big bang for an innovation?
Many people think that the key to truly successful innovation is the big, world-saving idea. However, according to Dr. Mérő László, this is by no means the case: success depends...
Read more
TikTok deal could affect 2021 ad plans
Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...
Read more
(HU) Október 16. a Dalszerzők Napja – szerzők nélkül háttérzene sem lenne
Sorry, this entry is only available in HU....
Read moreFRUIT LOGISTICA with new date and adapted concept
The FRUIT LOGISTICA SPECIAL EDITION will be held from 18 to 20 May 2021. FRUIT LOGISTICA will be held in a special form in 2021 and will be postponed until...
Read more
Fall experiencies in Walmart
Walmart is continuing to leverage its massive parking lots for marketing purposes with more than 140 football and Halloween contact-free events outside stores nationwide. Its “Halloween Camp” extends a similar...
Read moreA food label that changes colour and price as expiration date nears – Video of the day
The color-changing sticker can display the discount text of the expiration date and change a small part of the barcode at the same time. In addition to replacing the manual...
Read more
Riesling October: Grand Tasting with eighty producer wines
Approximately 150 items from more than 80 wineries can be tasted at the Italian Riesling October Grand Tasting on October 17 at the Corinthia Hotel in Budapest. One of the...
Read more
The 2020 Sustainable Future Awards were presented
“Accelerating change requires innovative collaboration between business, government, science and education,” Mark Zwinkels pointed out at a BCSDH virtual business lunch. The focus of the event’s professional program was on...
Read more
TikTok creator received a truck
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
Read more
New Trends at this Year’s Salute to Excellence
Consumers’ demand is always changing and product innovation is key to stay on track. One place to find innovation at an international level is PLMA’s international „Salute to Excellence” Awards....
Read more
Presenting this year’s „Salute to Excellence” winners
PLMA’s International “Salute to Excellence” Awards were established in 2014. Forty-three retailers of 18 countries were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of...
Read more
Gen Z spending hits all-time low
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
Read more
A new platform for business sustainability
Strategic consulting on the topic of business sustainability will be launched under the name Business Sustainability Program, which can give a new impetus and a competitive advantage to Hungarian companies....
Read more
Video ads drive sales
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
Read more
(HU) A zöldség- és gyümölcsárak emelkedésének hatásai vidéki éttermekben
Sorry, this entry is only available in HU....
Read more
Twenty thousand more, but twenty thousand less
The number of employees in the trade sector decreased by 40,000 from March to April, but by July, 20,000 employees had been recalled by the traders, blokkk.com wrote. The shopkeeper’s...
Read more
Auchan online: No contact at all
Auchan was thinking of the pandemic situation and shoppers under quarantine when they launched the fully contactless online shopping service. Online customers can choose from 21,000 SKUs and their orders...
Read more
Mobile apps – Nike in 3-digit growth
Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...
Read more
Student display competition 2020
POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...
Read more
Tokaj Harvest Days are held from Thursday to Sunday
The Tokaj Harvest Days will be held from Thursday to Sunday, and the event will include a street theater, a folk playground, a fire juggling show and an interactive history...
Read more
How employers can prepare for the second wave of the coronavirus
“Here’s the second wave. How can employers prepare? They have to learn from the last six months!” – Profession.hu organized its online conference with this beat. The most important experience...
Read more
Professional awards from the civil sector were handed over
An innovative workshop in a disadvantaged region, a community partnership for the Roman coast and an online bidding group of nearly 100,000 people for good cause – these are just...
Read more
(HU) Az idei évtől StarStore logót használhatnak az arra érdemes boltok!
Sorry, this entry is only available in HU....
Read moreNagy István: Hungarian ornamental horticultural products represent competitive quality
Hungarian ornamental horticultural products represent competitive quality in both domestic and European markets, the Minister of Agriculture said on Friday at the opening of the 16th European Ornamental and Horticultural...
Read more
Think.BDPST will be launched in a week
One of the most important regional innovation conferences will open next Friday in Budapest with the participation of Věra Jourova, Vice-President of the European Commission. For the first time, the...
Read moreBritish ministers: A quarter of companies have not been fully prepared for the new trading system
Less than a quarter of British companies consider themselves fully prepared for the change in trade regulations between Britain and the European Union from next year – the head of...
Read more
(HU) Great Taste Awards-csillagos magyar kézműves csokoládé
Sorry, this entry is only available in HU....
Read more
Hungexpo will hold events again from October
Under strict safety rules, will hold the Construma, Otthon Desing, Automotive Hungary and Hungexpo exhibitions in October – CEO Ganczer Gábor announced at the facility’s press conference in Budapest on...
Read more