Philadelphia – the last bite dilemma and more

By: Kátai Ildikó Date: 2021. 02. 12. 11:26

Kraft Heinz brand Philadelphia Cream Cheese is promoting its new cheesecake crumble with a campaign that aims to ease the tension that couples experience over the last bite of dessert and pandemic arguing. In the Valentine focused campaign there is a short video, free products and a  sweepstakes.

Philadelpia veszekedések

The well-known cream chees brand belongs to The Kraft Heinz Company. their slogan is Let’s Make Life Delicious. They published the press realise on BusinessWire.

Couples’ well worth a lot

From makeshift work-from-home spaces to splitting household chores, this past year couples were forced to share much more than usual. One major pain point is sharing that last bite of food, especially when it comes to sharing something particularly delicious, like cheesecake. In fact, 53% of couples say in an online research this January that they have argued over sharing the last bite of dessert.

For the launch of new Philadelphia Cheesecake Crumble, the brand is showing how the last bite dilemma can escalate in a short film featuring real-life couple Ashley Iaconetti and Jared Haibon. In the video, Ashley and Jared work with a couple’s therapist on their sharing issues, starting with the last bite of a piece of cheesecake. The solution comes with Nicole Watts Couples Therapist.

With Valentine’s Day focus Philadelphia Cream Cheese is providing couples an escape from ‘the last-bite dilemma’ with the launch of NEW Philadelphia Cheesecake Crumble – a personal serving of Philadelphia Cheesecake that couples don’t have to share.

Valentine’s suprise

To ensure sharing dessert is not an issue for couples on the most romantic day of the year, the makers of Philadelphia Cream Cheese are offering free Philadelphia Cheesecake Crumble during Valentine’s day weekend (2/9/21 – 2/14/21), while supplies last. They simply go to an Ibotta link to access the offer.

New Philadelphia Cheesecake Crumble are available in packs of two, convenient single-serve cups at retailers in the U.S. The product is available in 4 flavors – Strawberry, Original, Cherry and Chocolate Hazelnut.

Philadelpia új termékek

100 couples to win therapy

For those whose sharing problems extend beyond cheesecake and the ‘last-bite dilemma,’ the brand is taking it a step further by offering $150 to 100 selected participants to help pay for couples therapy to ease some of the tension. In fact, a recent survey found 1 in 3 couples are considering going to couples therapy due to spending more time together during the pandemic. Couples can enter for a chance to receive a check to help cover the cost of a couples therapy session up to $150 on Sweepstakes ends 2/23/21 and no purchase necessary.

Philadelpia online nyereményjáték

By offering free packages of the dessert through Ibotta and a chance to win cash in a sweepstakes, Philadelphia can gather more data from consumers who are most likely to respond to future offers and become brand loyalists. With Google and Apple taking steps to give people more control over their online privacy, first-party data provided by consenting consumers have become a bigger priority for CPG brands to help with their online ad targeting and direct-to-consumer (DTC) sales.

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