Tag "online"

Rossmann: Network improvement in both quantity and quality

Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...

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Even more changes…

At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...

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Magazine: Offline and online synergies at dm

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential.  The “active beauty” loyalty programme is one of the engines of dm’s...

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Merger by Sweden’s Mathem and Mat.se

Swedish online grocer Mathem is waiting for an approval from the Swedish Competition Authority, after it has completed its merger with Mat.se. This deal makes Axfood the second largest owner...

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Market Researchers about the last 15 months

As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...

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Latest results from market researchers

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

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The age of mass deep-fake videos is a long way off, but marketing could already be revolutionized by artificial intelligence

From e-commerce to hybrid events to the automotive industry, video content has advanced in all segments, building customer relationships, presenting services, products or strengthening the corporate brand with outstanding results....

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Magazine: Restructuring affects more sectors

In December 2021 Ipsos did an online survey with 2,545 respondents from Hungary, Austria, Slovakia and the Czech Republic (the respondents were minimum 16 years old). Digital daily life Only...

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Majority Of Dutch Consumers Use Supermarket Apps, Research Finds

Around 83% of Dutch shoppers use a supermarket app, with offers and digital loyalty cards being the most sought-after features, a survey from PanelWizard and Albert Heijn’s data has revealed....

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IVSZ: Students of programming courses can find employment quickly and with good salaries

Sorry, this entry is only available in Hungarian....

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Confidence in online shopping is growing

Online commerce has increased dramatically during the pandemic and there is no stopping it yet. After the outbreak of the pandemic, there was a noticeable increase in demand for webshops:...

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This company won the best website of the year award this year.

Baumit Kft.’s corporate website – baumit.hu – won the award for the second time in December 2021 in the most prestigious and prestigious “Website of the Year” competition in Hungary....

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Magazine: Online retail: The big picture

In early November Chain Bridge Club members gathered and listened to Norbert Madar, the head of GKI Digital talking about how COVID changed the relationship between online and offline retail...

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Lidl Denmark To Sell Non-Food Products Online From 2023

Lidl Denmark has announced that it plans to launch an online business from the start of 2023, which will offer a range of non-food items. The discounter made the announcement...

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Extra speed and comfort: Orders can be picked up within just three hours in dm stores!

Since dm was able to react quickly and flexibly to the changing market conditions, the drugstore chain remained successful and customers could benefit from the usual high level of service...

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(HU) Ezek 2021 Szerethető Munkahelyei

Sorry, this entry is only available in Hungarian....

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In the midst of big resignations, has openness become one of the most important skills in the labour market?

In an age of big resignations, openness is increasingly recognized as a valuable skill by business leaders. Openness is an increasingly sought-after skill among employers. From retaining employees, satisfaction with...

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We are already wanting to buy real estate online – a revolutionary Hungarian proptech solution helps us to do this

Coronavirus and pessimistic forecasts here or there, the domestic real estate market still does not lose momentum: in the second quarter of 2021, the consolidated housing market price index was...

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Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too?

In Hungary the last few years were about discounters – Hungarian shoppers like it very much that they are smaller than hypermarkets, offer a growing selection of products and good...

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Fabulous gift for Kifli.hu customers

Kifli.hu has also joined the Hungarian Product Month programme: between 11 and 24 August every Hungarian Product trademark bearing product participated in the online retailer’s promotion campaign (from those available...

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‘From village stores even a loaf of bread was delivered to old people’s doors’

Just like other retailers, CBA had a difficult last year. Trade magazin interviewed chief commercial officer Zoltán Noszlopy. What happened to CBA in the pandemic year of 2020? – The...

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How do we know a website isn’t secure?

We probably visit tens or even hundreds of websites a day. I’m sure we’ll read an article, check our social media profiles, watch our favorite show online, or just click...

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Rossmann’s double-digit sales growth continued

az előre menekülés – voltak. Thanks to its flexible market strategy, Rossmann Hungary realised a double-digit sales growth in 2020. In March consumers started stockpiling and shopper behaviour models turned...

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Harry & David launch online butcher shop

Harry & David Gourmet has expanded its product portfolio with an online gourmet butcher shop offering everything from beef to seafood. The Harry & David Fine Meats shop offers nearly...

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New entrants to e-commerce: 50 pluses have appeared in large numbers

E-commerce has become a part of our daily lives, there is almost no life situation in which we have not ordered from the internet: more than half of hungarians who...

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Walmart maintains growth with online sales up 37%

COVID-19’s unprecedented impact on Walmart’s growth last year was tough to beat, but the retailer continues to report robust first quarter growth with e-commerce sales up 37%, market share gains in grocery...

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Research by Reacty: A year in the life of e-commerce

We ordered online more often in the past year, we paid cashlessly, we had it delivered by courier and the most popular category was clothing, but there was also a...

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We spent 1 trillion HUF in foreign webshops

There may be 14,468 Hungarian webshops, according to an MNB data. In 2020, we bought them 113 million times and spent more than 1.5 trillion forints on them. But we...

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Retailers in 2021: Online presence in offline stores

In 2021 most shoppers still visit physical stores because they want to ‘experience’ the product. They want to see it, hold it in their hands and try it before spending...

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Award Winner of the „Az év legsikeresebb promóciója 2020” Competition

‘New ideas and successful promotional solutions’ One day: An abundance of promotion ideas and an award ceremony. If we must only name three things why it is worth coming to...

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