News and articles
Lidl enters the North Macedonian market
Having already entered the markets of Slovenia, Croatia and Serbia, Lidl opened its first store in North Macedonia too. The discounter has invested EUR 500,000 in the division, which has...
Read more
Żabka opens 7,000th store in Poland
Polish retail chain Żabka has opened its 7,000th store in the city of Biecz. The retailer has adapted the external visualisation of the store to align with the historical character of the...
Read more
Canopy rolls out CBD-infused sparkling water range in the USA
Canopy Growth Corp has rolled out its CBD-infused Quatreau sparkling water line in the United States. Quatreau comes in four variants and would be available online in US states that permit consumption...
Read more
(HU) Fogyasztói tapasztalatok járvány idején, ahogy azt Európai Bizottság látja
Sorry, this entry is only available in HU....
Read more
Sustainable POP at Mondelez
This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU. The topic was the company’s global, regional and Hungarian sustainability strategy, and the...
Read more
Bud Light Summer with $10M stimulus
Bud Light readies post-pandemic summer plans with $10M stimulus. VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars,...
Read more
How are domestic companies preparing to open?
Nest Communications has carried out unrepresentative research involving 317 companies among hungarian SMEs with the professional cooperation of Visual Europe Group, one of the largest event technology companies in Hungary....
Read more
PLMA News in brief
More and more retailers roll out sustainable private label product ranges. Waitrose halved the plastic packaging of private label Easter chocolate eggs. This year Lidl Belgium unveils 11 meat alternatives in its Veggie and...
Read more
Majority of company heads say things won’t be back to normal before 2022
According to the 2021 KPMG CEO Outlook Pulse survey – which also provides information on the third wave of the pandemic – 45 percent of executives think that business operations...
Read more
GKI raises growth forecast
Thanks to better results in the 4th quarter of 2020 and the relatively favourable changes in business confidence in early 2021, GKI raised its 2021 growth forecast by 0.6 percentage...
Read more
MVI website revamped
Bernadett Bíró talked to our magazine about the new website of the Guild of Hungarian Restaurateurs (MVI), mvi.hu. She told: it was her task to come up with the new...
Read more
Pig’s price is lower than a year ago
According to the Market Price Information System (PÁIR) of the Research Institute of Agricultural Economics (AKI), the price of milling quality wheat was HUF 69.4 thousand/ton ( up 27 percent)...
Read more
2021 is the year when sports marketing strategies have to be reviewed
Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....
Read more
E-commerce and the digital advertising market is growing at an astonishing rate
Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a...
Read more
Pilsner Urquell bottle will be 100% recyclable
All foils and plastics will be removed from the bottle of the world’s first golden Pilsen lager, Pilsner Urquell, and its secondary packaging materials, so the Czech beer that created...
Read more
New eco-friendly package range by Auchan
Auchan’s eco-friendly packaging range continues to expand. As of today, we can take the baked products home in textile pouches. Practical and flashy containers can be washed in two sizes,...
Read more
Asda Launches New Chicken Packaging To Reduce Plastic Use
UK retailer Asda has introduced new packaging across its entire chicken range, which it says will remove 450 tonnes of plastic from its operations annually. The initiative will see the...
Read more
Nestlé Fitness Granolas
Nestlé Fitness Granolas are here, in honey and cranberry-pumpkin seed flavour combinations. They are the perfect mixture of crispy cereals and mueslis, plus they contain more than 50 percent oat....
Read more
SPAR Switzerland Introduces Green Hydrogen Truck To Delivery Fleet
SPAR Switzerland has added a modern and eco-friendly hydrogen-electric truck to its fleet. The 36-tonne Hyundai XCIENT Fuel Cell truck has been tailored to SPAR’s needs and will facilitate long-distance,...
Read more
GKI: home office may not stay with us pos-covid
As a result of the pandemic situation caused by the coronavirus crisis, teleworking inevitably became part of everyday life. In order to get a more complete picture of the impact...
Read moreProtecting intellectual property is one of the keys to competitiveness
In 2021, when the recovery of the economy is urgent, the essential economic role of SMEs and how these enterprises should use intellectual property rights to become stronger, more competitive...
Read more
Aldi UK Launches First Packaging-free Products Trial
Aldi UK has launched a trial selling its first packaging-free private brand products to help customers shop more sustainably. The trial is available at one store in Ulverston, Cumbria, England,...
Read more
(HU) A vírusterjedés szempontjából az egyszerhasználatos papír kéztörlő a legbiztonságosabb
Sorry, this entry is only available in HU....
Read more
The experts of Takarékbank expect permanently high food prices
Experts from Takarékbank expect persistently high food prices – was said at an online background discussion of the financial institution’s agricultural business on Tuesday. It was said that in addition...
Read moreITM: stores continues to be rule-abiding
Consumer protection has inspected more than 1,500 stores in the last two weeks and had a good experience: most of them fully comply with protection rules, and where a deficiency...
Read more
Soft drink association: the sugar and calorie content of soft drinks in Hungary has almost halved
Over the past ten years, the average sugar and calorie content of soft drinks and juices in Hungary has decreased significantly, by 43 percent, following the voluntary commitments of the...
Read more
Ministry of Agriculture: The European Union’s food imports should also come from sustainable production
In addition to making the Common Agricultural Policy more sustainable, the EU must pay special attention to concluding international free trade agreements so that only products that meet high European...
Read more
This is the way to increase the click rate and create a loyal audience
How to disappear in the long run of a brand’s competitors and how to acquire a premium position between the prestigious advertisement? Native ads are an increasing space in the...
Read more