This is how Hungarian motorists fill up: 16 million hot dogs and 5.6 million liters of coffee were sold at MOL

By: Trademagazin Date: 2023. 06. 15. 10:19

The Budapest-London distance would be twice as long if the hot dogs bought in the MOL network were placed next to each other, and in June, so many “Rossi’s favorite” cappuccinos were sold that every guest of the sold-out Puskás Arena would have a cup of it. MOL examined the purchase data of Fresh Corner and the MOL MOVE application with 1,000,000 users in Hungary, which revealed that Hungarian motorists have become real coffee and hot dog fans in recent years. MOL’s digital loyalty program continues to strengthen: the company signed an agreement with the world-class Kristóf Milák, whom consumers can meet as the face of MOL MOVE in the future.

In January 2022, MOL launched a fully digitized loyalty program adapted to shopping habits and customer expectations. The application became popular among customers in no time, and now the number of domestic registered users has increased to over 1,000,000.

In the MOVE application, account owners can track their point balance, the level reached within the loyalty program (Green, Silver, Gold, VIP), their previous activities, purchases, and the selection of available coupons and discounts. By collecting points, you can level up, where in addition to automatic and ever-expanding discounts, personalized discounts await the user.

The key element of MOL MOVE is the game, i.e. the system of gamified promotions and the structure of discounts based on each other, and this is especially liked by consumers: based on the feedback, 80% of MOVE users consider the permanent fuel discount available from the Silver level to be especially beneficial, between games and the virtual MOVE “scratch ticket” is the favorite: 78% of members chose this as their favorite function.