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Hungarian wines promoted in Central Europe and in the United Kingdom
Tesco popularises Hungarian wines – in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian National Trading House and Wine Concept Zrt. – in the markets of Central Europe...
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Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
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Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
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Nielsen chart of the month
Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...
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Television commercials can increase OTC products’ market share the most
In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...
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Closing shops or cutting taxes
When the present issue of our magazine went to press, the last information was that it isn’t true that some ÁFEOSZ–COOP stores will stay closed on Mondays, in order to...
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Smartphone boom in Hungary
Czech-owned company Mall Group – they operate the online shop Mall.hu in Hungary – organised the Black Friday promotion in 6 countries at the end of last year. Buying statistics from...
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Tejsüti dipped in chocolate
Th e Pöttyös product line welcomes a new addition: MEGaCSOKI is basically dairy snack Tejsüti dipped in chocolate. Pöttyös’ senior brand manager Andrea Szabó told that the new product is already available in shops all over...
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Digitisation slowly reaches the SME sector
According to a publication by Budapest Bank, the digital transformation is just about to reach Hungarian SMEs – this can be seen from the small proportion of digitisation-related investment projects. The...
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Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any...
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Persuasion-free advertisements
The Self-regulatory Advertising Board (ÖRT) analysed 1,211 advertisements in the press and on television in the November period, in order to find out whether they contain ‘persuasion’: are children asked...
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SPAR to stop selling eggs from caged hens
By 2025 SPAR Austria affiliates in Slovenia, Croatia, Italy and Hungary will stop selling eggs laid by caged hens. At the same time the retailer will start offering a bigger selection...
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Successful end of the year, exciting start of the year at NAK
Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK) analysed 2017 and spoke about the objectives for 2018 to our magazine. From a farmer’s perspective, one of the chamber’s most...
Read moreNGM: retail sales may continue to grow
Growth in retail sales may continue, as the outstanding wage increase may increase household consumption this year – the Ministry of National Economy (NGM) told MTI on Thursday. The Central...
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The EP has voted on the sheep and goat sector report
The Agriculture and Rural Development Committee of the European Parliament (EP) has voted for the sheep and goat sector report containing Hungarian proposals as well. According to Erdős Norbert, Fidesz...
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Agroforestry against climate change
One of the important tools for adapting to climate change could be the use of the several centuries old agro-forestry production culture in Hungary – Fazekas Sándor, Minister of Agriculture...
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BNP Paribas Cardif: the Hungarians are still afraid of unemployment
Compared with the previous quarter, the differences in employee confidence in some segments decreased slightly in November, but at the same time the index was still high, almost 70 points,...
Read moreTens of thousands of British cattle was slaughtered
Huge masses of cattle have to be slaughtered in the United Kingdom due to the spread of tuberculosis (TB) infection – agrarszektor.hu wrote. The number of killed animals has exceeded...
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Long-lasting food will be collected in the Catholic churches
Long-lasting food will be collected from next Sunday for a week in the Catholic churches – the Hungarian Catholic Bishops’ Conference (MKPK) informed MTI on Friday. The Catholic Church expects...
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The minimum wage gap is large in the EU
There is a huge, nearly eight-fold gap between the EU member states in the minimum wage. The highest minimum wage is paid in Luxembourg – according to a report released...
Read moreKSH: Retail sales increased by 6.1 percent in December
In December, retail sales grew by 5 percent, according to the raw data. Calendar effect adjusted, the growth was 6.1 percent. In 2017, the volume of turnover – according to...
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The EU has increased the allocation for the promotion of agricultural products
The European Commission has increased the amount of support to promote the European agricultural products within the EU and around the world to 169 million euros (about 52.4 billion forints)...
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Last year, the offices of the national trading house in Slovakia helped to conclude 420 million HUF worth business deals
The offices of the Hungarian National Trading House (MNKH) operating in Slovakia helped to conclude 420 million HUF worth business deals last year and more than 1 billion HUF, since...
Read moreFazekas: the EU Member States do not want to reduce farmers’ support
The Member States of the European Union do not want to reduce farmers’ support, the V4s are also committed in this – Fazekas Sándor, Head of the Ministry of Agriculture...
Read moreThe number of small breweries in the Czech Republic increased further
In the Czech Republic, the number of mini breweries was growing rapidly in 2017, exceeded 400 at the end of December. According to the Czech-Moravian Federation of Breweries 50 new...
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Consumer confidence has worsened in the euro area and in the EU
Consumer confidence declined in the euro area and in the European Union in February, according to the preliminary estimate of the European Commission. The consumer confidence index fell by 1.3...
Read moreThe export of agricultural products increased by one-third
The export of agricultural products increased by one-third over the past 7-8 years, of which 83 percent is aimed to the European Union’s (EU) member states – Fazekas Sándor Minister...
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More and more vending machines out of order
It is quite certain that Magyar Posta will not be able to do the wiring of the twenty-two-thousand- vending machines to the National Tax and Customs Office with automated control...
Read moreThe Hungarian agriculture is ready for the digital switchover
The digitization of Hungarian agriculture has its foundations, and the sector is ready to the digital switchover – Feldman Zsolt, Deputy Minister of State, responsible forAgriculture said at the opening...
Read moreGrowth is slowing in Hungarian online retail
Growth is slowing down in the Hungarian online retail market, while the domestic online market revenue has risen by almost 18 percent in 2017, compared to the previous year, so...
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