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Plants reimagined
The role of plants in food is transforming: they are no longer just ingredients, but central elements of products, according to a study summarising industry trends by Innova Market Insights....
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Safe preservation: Nébih tips for the vegan pantry
Jams, preserves, pickles, dried fruits and vegetables made at home are essential ingredients in vegan cuisine, but they also brighten up one’s diet in the fall and winter months. This...
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Vegpreneur Awards: a competition for innovative plant-based products
Entries are now open for the second Vegpreneur Awards, which rewards the most innovative plant-based products. This article is available for reading in Trade magazin 2025/8-9. The winners will be...
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More from less – this is how the world is cooking in 2025
Euromonitor has published the results of its recent 100-country research on key trends shaping the cooking ingredients and ready meals market. It has identified five main trends with a significant...
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More vegan options available at Sziget festival
This year’s Sziget Festival has reached new heights in hospitality: in addition to traditional and international dishes, visitors were treated to more vegan, vegetarian and free-from options than ever before....
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Consumer consciousness is limited by our wallets
According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...
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Watermelon buyers are safe
Once again the National Authority for Trade and Consumer Protection (NKFH) and government agency experts are conducting nationwide inspections of watermelon quality and labelling this year. This article is available...
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Free-from, but still complete
With record Hungarian participation, on 17-18 June Vienna was the host of this year’s Free From & Specialty Food + Wine international trade show. This article is available for reading...
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A third of Hungarians are still looking for ways to eat more healthily and only a quarter of them eat consciously
The representative éTREND 2025 survey by Impetus Research identifies five segments of the Hungarian population, from which only two include people who eat healthily. This article is available for reading...
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FECSO: industry dialogue for sustainable packaging
Held on 4 June 2025 in the Community House in Pasarét, the first Sustainable Packaging Forum launched a professional dialogue on the future of sustainable packaging and opportunities for industry...
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MMSZ Green Club meeting at Danone: sustainable operations in practice
Once again the joint event organised by the Green, HoReCa and Event Chapters of the Hungarian Marketing Association (MMSZ) focused on the practical aspects of sustainability. This article is available...
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The future is already the present – employer branding in the spirit of sustainability
Employer branding is no longer just an HR tool, but a strategic factor, according to the third Employer Branding Conference, held on 3 June 2025. This article is available for...
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Hungarian SMEs calculate with a deteriorating financial situation
The K&H SME confidence index, which gives an overview of the mood and economic expectations of the Hungarian SME sector, has fallen again, according to data from the second quarter...
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Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
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Price increase intentions of companies are down, but…
In recent years the Hungarian economy has been hit by several external shocks. This article is available for reading in Trade magazin 2025/8-9. The first of these was the Covid-19...
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Eisberg to add a vegan option to its complex salad bowl range this autumn
According to Eisberg’s latest research, 67% of respondents consider healthy products to be too expensive and a third find them difficult to access. This article is available for reading in...
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Vegan pastry shop opens in Százhalombatta
A new vegan pastry shop called DesszertÁlom has opened in Százhalombatta. This article is available for reading in Trade magazin 2025/8-9. This is the city’s first purely plant-based dessert shop....
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A net, not a network: the art of networking
Trade Marketing Club organised its summer event entitled “The Art of Networking”, which featured two high-profile speakers, András Avidor, president of BNI Global Hungary and Sándor Baja, managing director of...
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Which way is the smile industry going?
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
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Student design competition with sports and botany themes
POPAI Hungary has organised its sixth display design competition for university students. The main sponsor of the POPAI Student Design Awards is traditionally SPAR and this time the theme...
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Business Meetup & Dinner: compass in a chaotic world
Trade magazin’s Business Meetup & Dinner event once again provided a forum where business decision-makers could find analytical insights and strategic inspiration. This article is available for reading in Trade...
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Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
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The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
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Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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