News and articles

Brazil and Mexico may be a way out of crisis

According to a recent survey conducted by Altradius among 300 companies world-wide, Latin American countries are becoming increasingly attractive destinations for companies looking for a way out of recession. Brazil...

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Polish CEO for Tchibo Budapest

Since January, Andrzej Jackiewicz (41) has been the new CEO of the Hungarian Tchibo subsidiary. Apart from strategic expansion, retail and wholesale, he is also responsible for the recently opened...

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Countline chocolate popular

Countline chocolate is producing growth even in times of recession, owing to its favourable price. Most innovations are aimed at reducing calorie content and making products healthier. The increase in...

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SPAR completing largest acquisition in the sector

According to Zsuzsa Laber, communications director of SPAR Magyarország Kft, sales targets were met in 2008, though precise figures are not available yet. SPAR completed the largest acquisition in the...

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Deli counter

Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...

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Kis tejes

The Kis tejes product line has arrived in Hungary! This is why Kistehén, a friend of Kis tejes is showing her around the country in her own style. Agency: Popart...

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Maspex Olympos taking over Plusssz

From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...

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Nestlé moving

Nestlé Hungária is to relocate its offices in April. They have signed a rental agreement for 3,890 square meters in the Millennium Tower II building, owned by Tri-Gránit Zrt....

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Washing powder and gel producing price rise in excess of 20 percent

Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...

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More “green” Tescos

According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...

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Displays: from manufacturing to feedback

In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...

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CIES-conference: Big globally, small locally

One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...

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Aastra expanding in the region

In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...

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New head of sector in GfK Hungária

Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...

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The future might belong to specialised washing agents

According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...

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Economising and uncertainty

– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...

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The thing to be learned,…

… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...

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Who is who?

Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...

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In one month Cora shoppers shrinked 25,000 PET bottle

The CORA started THERMO PRESS shrinking program was very successful, people took a lot of PET bottles to Cora Törökbálint and CORA Budakalász in January.  The shrinking mashine, developed by...

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Hungarian wine borne down French wines in Denmark

Vylyan Winery from Villány is Winery of the Year, according to Danish Vinbladet magazine.  This is the first time that a Hungarian winemaker has been selected No. 1. at Vinbladet...

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Hungarians at Fruit Logistica 2009

This event gives excellent possibility of introducing the Hungarian vegetable and fruit sector.  FRUIT LOGISTICA 2009, the biggest-ever international produce industry trade event is open in Berlin. From 4 to...

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TESCO to open 137 stores in Central Europe

UK retailer Tesco plans to open over 130 new stores this year in Central Europe, in Hungary, in Poland, in Slovakia, in Czech Republic and also in Turkey.  Czech newspaper...

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Plaza Centers buys controlling stake in Sofia project

The Dutch-registered property developer that focuses on Central and Eastern Europe, said that it acquired 51% stake in a 75 000 sq m project in Sofia.  Plaza payed 2.78 million...

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Mercator to invest 3 million euró in Bulgaria

The company’s first Bulgarian outlet will be located at the Galeria shopping mall in Stara Zagora in the south of the country.  Mercator has announced plans to open its first...

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Burberry opens children fashion store in Istanbul

The British fashion concern closes plant in UK, but expands abroad.  Company alert decreasing sales in the las quater and closed it second plant in the UK, but the expansion...

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Paper bag is not a real option

According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax.  György Vámos, secretary of...

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Thanks for SIÓ! – starts in February

Since this month there are on the shops' shelves the 1.5 l SIÓ products joined to the charity program. Consumers who buy them can help pupils to get new school...

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Creamy quark in extra size

Frisland Hungaria's Milli Mia product line has now 2 new tastes in XXL size. Creamy quark with vanilla-raisin and cake taste are popular.  Creamy sweet quark is one of Hungary's...

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New manager at Szentkirályi Ásványvíz Kft.

From 7th January the company has a new operative director called István Matus, who takes the domestic works from Balogh Levente, onwer and CEO of the company.  Mr. Matus is...

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Strategy for saving 100,000 jobs in Hungary

Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy.  Enterprises can apply for job-preservation support from the regional funds beginning...

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