News and articles
General assembly and meeting
The annual general meeting of POPAI Hungary was held in the SPAR Pávaház training room, with more than 80% of members present. General secretary Ildikó Kátai presented the report about...
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Five global digital consumer trends
Euromonitor International’s annual report gives an insight into the trends shaping the changing values of digital consumers and how their behaviour is affecting their purchasing motivations and needs. This article...
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Ikea launches AI-based interior design assistant
You can now use ChatGPT to design an Ikea interior. The furniture store chain has launched its own AI-based assistant, which not only helps you design your kitchen but also...
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European Parliament adopts AI legislation
The European Parliament has voted by an overwhelming majority in favour of EU legislation on artificial intelligence. This groundbreaking regulation is expected to enter into force early next year and...
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Nébih: the spring food inspection ended with fewer fines than last year
The national food inspection, which ended on April 1, ended with approximately the same number of warnings, but fewer fines than last year, the National Food Chain Safety Office (Nébih)...
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2024 Q2 Investment Outlook: Timing matters
Positive momentum is building. The outlook for 2024 has brightened, but we caution that it won’t take much to spill over.We came into 2024 believing that a cyclical recession, featuring...
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KPMG: Female senior managers adapted surprisingly quickly to the polycrisis
Despite their increased workload, female senior managers are optimistic about company growth, social change, gender equality and their own careers. The majority have adapted to the current polycrisis and are...
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Breakfast cereal buyers are looking for new flavours and healthy products
According to the Hungarian Chamber of Agriculture (NAK), consumers are looking for new flavours and various “free-from” products are becoming increasingly important. This article is available for reading in Trade magazin...
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NGM: tourism demand is increasing, the SZÉP Card was also a popular means of payment in March
The SZÉP Card also generated strong traffic in March, which remains the engine of tourism, the Ministry of National Economy (NGM) told MTI on Monday. While 2.6 million users had...
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K&H: we don’t have much time left to reach the 55 percent reduction
The Hungarian economy still has 6 years to reach the EU’s goal of reducing greenhouse gas emissions by 55 percent. All economic actors must participate in this, and financial institutions...
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Consumer sentiment in the euro area improved to a more than two-year high in April
Consumer sentiment in the eurozone improved somewhat less than expected, but still reached a more than two-year high in April, according to Monday’s report based on preliminary data from the...
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Finally, in our country, returnable mineral water in replacement bottles is also available in larger grocery stores
The demand for sustainable mineral water consumption is increasing in Hungary. Meanwhile, the redemption system introduced at the beginning of the year is struggling, the majority of the machines installed...
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A donation of nearly HUF 2 billion from PENNY
PENNY Hungary achieved great results together with its charitable partners last year. Through the various collection campaigns and product donations, the living situation of needy families, disadvantaged and sick children,...
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Using Lidl Plus will be even easier
Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...
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Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
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eMAG accepts same-day delivery in Budapest and Pest County
eMAG has made significant logistical improvements, thanks to which orders placed until noon on weekdays in Budapest and Pest county are delivered the same day to more than 300 easybox...
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HELL ICE COFFEE is launching a new campaign
In April 2023, HELL ICE COFFEE launched the ICEMEN creative platform related to the renewal of its product portfolio, which has been running in 25 countries on both ATL and...
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Dreher presents a new top-fermented beer
Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...
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Research by Orbit: Hungarian young people experience microstress moments an average of 26 times a week
Numerous studies have already established that Generation Z is much more stressed than previous generations of a similar age. In the past decade, they have been hit by many sources...
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Danone draws attention to a greener future with a special movement on the occasion of Earth Day
Danone Hungary joined Earth Day again this year. With a unique flashmob organized together with colleagues and consumers, he drew attention to the importance of sustainability. Danone Hungary has been...
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Borsodi: The Coors championship season has begun
Pursuant to the agreement between the Borsodi Brewery and the Hungarian American Football Association (MAFSZ), Coors became the title sponsor of Division I and the media supporter of MAFSZ for...
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This year, Auchan is also collecting mobile phones that have become redundant
Auchan Hungary also joins the action, the aim of which is to collect as many unused mobile devices, GPS, tablets and the chargers and cables used for them as possible...
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Happy Periods: Rossmann also supported Artemis’ fight against menstrual poverty
In April, women play the main role in Budapest’s new favorite “living room”, the Kollab by Mammut community space on the 3rd floor of the Mammut I Shopping Center. As...
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Strong Pistás pork liver is the first joint product of Nádudvari and Univer
For the first time in their history, Nádudvari Élélmiszer Kft. and Univer Product Zrt. worked together to launch a new product. The Nádudvari Strong Pistás liver has recently been put...
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Starbucks celebrates Earth Day by drinking coffee together and making environmentally conscious decisions
Starbucks believes that with the power of example and cooperation, sustainability efforts can be achieved in visible and tangible results, and accordingly, in addition to its own green initiatives, it...
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For the green transition, some raw materials can cover the need in Hungary to a certain extent
In Hungary, there are raw materials from which the need for the green transition can be covered to a certain extent – said associate professor of the Institute of Geography...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Can people under 25 really earn more than older workers?
The tax discount for those under 25, introduced two years ago, is still the subject of debate: according to some, it had a motivating force and activated young workers, while...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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Thanks to the Weerts Logistics Park (WLP), Vecsés is going green
The humus wall created in the Weerts Logistics Park (WLP) logistics park in Vecsés, built in an environmentally conscious spirit, serves to reduce noise and dust pollution. In the eco-conscious...
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