News and articles

Trophies served on a tray
Date: 2025-10-01 17:57:17

The game meat market is no exception to current retail trends: due to the increased price-sensitivity of consumers, retailers need to plan with more promotions and lower prices in order...

Cyberattacks are a lucrative business
Date: 2025-10-01 16:27:24

Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...

It doesn’t replace creativity: it enhances it
Date: 2025-10-01 16:05:23

In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...

Drinks for the young and those young at heart
Date: 2025-10-01 15:50:18

In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...

Digital advertising in a new era
Date: 2025-10-01 14:40:37

Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...

Robots in the service of cleanliness
Date: 2025-10-01 13:53:14

According to a forecast by Mordor Intelligence, the global market for cleaning robots could expand by 23.3% per year on average between 2022 and 2027. The industry is moving towards...

A full circle
Date: 2025-10-01 13:38:09

The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...

The pace of consumer price increases in the euro area accelerated in September
Date: 2025-10-01 12:40:53

Annual inflation in the euro area accelerated in September as analysts had expected, according to preliminary data published by the European Union’s statistical office, Eurostat, on Wednesday. The annual inflation...

The Competition Council of the Hungarian Competition Authority has been expanded with a new member
Date: 2025-10-01 12:30:42

The Competition Council of the Hungarian Competition Authority (GVH) has been expanded with a new member and the mandate of one member has been extended by another six years by...

Manufacturing industry expanded slightly in September
Date: 2025-10-01 12:26:21

According to a recent report by the Hungarian Logistics, Purchasing and Inventory Management Association (MLBKT), the seasonally adjusted Purchasing Managers’ Index (PMI) rose to 51.5 points in September, indicating moderate...

Eurostat: the number of guest nights booked on online platforms continued to increase
Date: 2025-10-01 12:10:22

The number of nights spent in short-term accommodation in EU member states continued to increase in the second quarter of the year compared to the same period of the previous...

Young people, night shopping, average spending of 2,000 forints in two minutes – this is how Auchan GO was launched, which became the Automated Store of the Year
Date: 2025-10-01 12:02:30

The innovative, unmanned store, Auchan GO, is currently in a test phase and is attracting more and more customers in the area. Weekends, public holidays and evening hours are proving...

Private labels are quietly winning Europe’s grocery shelves
Date: 2025-10-01 11:54:10

Across Europe private labels continue to expand their market share as budget-conscious shoppers increasingly prioritise value. This article is available for reading in Trade magazin 2025/10. The article reflects the...

From October, pensioner vouchers will be worth more at PENNY
Date: 2025-10-01 11:45:58

PENNY is starting October with a special promotion, as part of which anyone who pays with a pensioner food voucher can now get instant extra discounts.In the case of the...

Private labels are flourishing in Europe
Date: 2025-10-01 11:45:54

According to Circana’s recently published report, Private Labels: Transformation for Growth, on the six biggest European markets – France, Germany, Italy, the Netherlands, Spain and the United Kingdom – private...

European Rabbit Meat Days on October 4-5, 2025
Date: 2025-10-01 11:42:10

On the first weekend of October 2025, rabbits will be the main character in Hungarian restaurants. The open goal of the new initiative is to promote the consumption of rabbit...

We spend more than five full days a year drinking coffee
Date: 2025-10-01 11:29:44

Hungarians spend 161 minutes a week, or nearly five and a half days a year, drinking coffee. For many, it is a routine that helps them start the day, for...

Responsible for children and young people – Nádudvari supports the promotion of an active lifestyle with 10 million forints
Date: 2025-10-01 11:29:25

The professional activities of associations, organizations and schools that promote sports and an active lifestyle are supported by Nádudvari’s soon-to-be launched competition, which is a new element of the company’s...

Stable prices, big harvest – the pumpkin season is on
Date: 2025-10-01 11:27:41

Thanks to the hot, sunny summer, the pumpkin harvest started earlier this year and the yield is really good. This article is available for reading in Trade magazin 2025/10. Already...

Campaign for a lower VAT on alternative drinks in Germany
Date: 2025-10-01 11:25:10

REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...

New CFO at Bonafarm Group
Date: 2025-10-01 11:23:16

From September 1, 2025, Róbert Demeter will join the Bonafarm Group as Group CFO and Deputy CEO. Róbert will be responsible for the financial management of the group, including business...

Only vegan food was available at Billie Eilish’s Manchester concerts
Date: 2025-10-01 11:20:54

In July only plant-based foods were on the menu at the Billie Eilish concerts in Manchester’s Co-op Live Arena, reducing the food-related emissions of the events by 47%. This article...

What’s new and new topics at FRUIT LOGISTICA 2026
Date: 2025-10-01 11:20:18

FRUIT LOGISTICA will be held again in Berlin from 4 to 6 February 2026. With new segments, high-level networking opportunities and global coverage, it is an unmissable event for industry...

Red Bull launches new product in ALDI stores
Date: 2025-10-01 11:18:02

ALDI Hungary has expanded its partnership with Red Bull Hungária Kft. The energy drink manufacturer is introducing a new, limited-time winter seasonal product to the Hungarian market, the Red Bull...

More Hungarians are open to vegan diet, but meat still dominates
Date: 2025-10-01 11:17:10

Although only 3% of the Hungarian population follows a plant-based diet, nearly a quarter are open to vegan alternatives, we can learn from recent research by NRC. This article is...

A collaboration fit for the big screen kicks off a new chapter in the life of the premium French beer brand
Date: 2025-10-01 11:15:18

1664 announces its new international ambassador worldwide: acclaimed actor and cultural icon Robert Pattinson joins the brand as the face of the brand. The partnership will focus on a global...

Manufacturer’s extended warranty equals quality – this is a really strong argument
Date: 2025-10-01 11:13:57

When buying a new household appliance, four factors decisively influence consumers’ choices: the device’s functions, price, ease of access and the digital services associated with it. However, at the moment...

Nutella Plant-Based makes Hungarian debut
Date: 2025-10-01 11:11:10

From September 2025 Ferrero’s vegan-certified innovation, Nutella Plant-Based is also available in Hungary, bringing the well-known Nutella flavour with completely plant-based ingredients. This article is available for reading in Trade...

PLMA Live: record-breaking private labels
Date: 2025-10-01 11:03:15

In 2024 the market share of private labels reached a new high in Europe: 38.1%, representing a sales turnover of EUR 352bn in 17 countries across the continent, according to...

The number of domestic corporate acquisitions is at a historic high
Date: 2025-10-01 10:57:38

The domestic M&A market in Hungary is at an all-time high, with 110 such deals worth a total of $9 billion last year, an increase of almost 40 percent compared...

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News and articles

Trophies served on a tray Date: 2025-10-01 17:57:17

Cyberattacks are a lucrative business Date: 2025-10-01 16:27:24

It doesn’t replace creativity: it enhances it Date: 2025-10-01 16:05:23

Drinks for the young and those young at heart Date: 2025-10-01 15:50:18

Digital advertising in a new era Date: 2025-10-01 14:40:37

Robots in the service of cleanliness Date: 2025-10-01 13:53:14

A full circle Date: 2025-10-01 13:38:09

The pace of consumer price increases in the euro area accelerated in September Date: 2025-10-01 12:40:53

The Competition Council of the Hungarian Competition Authority has been expanded with a new member Date: 2025-10-01 12:30:42

Manufacturing industry expanded slightly in September Date: 2025-10-01 12:26:21

Eurostat: the number of guest nights booked on online platforms continued to increase Date: 2025-10-01 12:10:22

Young people, night shopping, average spending of 2,000 forints in two minutes – this is how Auchan GO was launched, which became the Automated Store of the Year Date: 2025-10-01 12:02:30

Private labels are quietly winning Europe’s grocery shelves Date: 2025-10-01 11:54:10

From October, pensioner vouchers will be worth more at PENNY Date: 2025-10-01 11:45:58

Private labels are flourishing in Europe Date: 2025-10-01 11:45:54

European Rabbit Meat Days on October 4-5, 2025 Date: 2025-10-01 11:42:10

We spend more than five full days a year drinking coffee Date: 2025-10-01 11:29:44

Responsible for children and young people – Nádudvari supports the promotion of an active lifestyle with 10 million forints Date: 2025-10-01 11:29:25

Stable prices, big harvest – the pumpkin season is on Date: 2025-10-01 11:27:41

Campaign for a lower VAT on alternative drinks in Germany Date: 2025-10-01 11:25:10

New CFO at Bonafarm Group Date: 2025-10-01 11:23:16

Only vegan food was available at Billie Eilish’s Manchester concerts Date: 2025-10-01 11:20:54

What’s new and new topics at FRUIT LOGISTICA 2026 Date: 2025-10-01 11:20:18

Red Bull launches new product in ALDI stores Date: 2025-10-01 11:18:02

More Hungarians are open to vegan diet, but meat still dominates Date: 2025-10-01 11:17:10

A collaboration fit for the big screen kicks off a new chapter in the life of the premium French beer brand Date: 2025-10-01 11:15:18

Manufacturer’s extended warranty equals quality – this is a really strong argument Date: 2025-10-01 11:13:57

Nutella Plant-Based makes Hungarian debut Date: 2025-10-01 11:11:10

PLMA Live: record-breaking private labels Date: 2025-10-01 11:03:15

The number of domestic corporate acquisitions is at a historic high Date: 2025-10-01 10:57:38

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