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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Fragmented baking industry in weak bargaining position
Date: 2007-11-28 08:00:00
The gross production of the baking industry is expected to exceed HUF 100 billion this year, which represents 5 per cent of the food market. Production remains very decentralised with...
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Dolce vita in stores as well
Date: 2007-11-28 08:00:00
Italians enjoy life and food. The rate of economic growth is 3-4 per cent, inflation is around 2 per cent and Italians are spending more on food. Private labels are...
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Let’s go to Romania!
Date: 2007-11-28 08:00:00
Mrs. Marosfi, deputy general director of Univer Product Zrt. in charge of sales and marketing also called for further collaboration between manufacturers and retailers. She also spoke about the difficulties...
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Against the tide with innovation
Date: 2007-11-28 08:00:00
A number of market changes have been reflected by this year’s Anuga. Innovation seems to be the only means of countering the effects of rising agricultural prices with competition getting...
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Chocolate still leading
Date: 2007-11-28 08:00:00
Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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What everybody think they know best
Date: 2007-11-28 08:00:00
Károly Szabó, head of Kaméleon Advertising, talked about the difficulty of designing packaging and used typographic examples to illustrate how specific types of letters can express the essence of a...
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Reaching the limits of growth
Date: 2007-11-28 08:00:00
This year’s Anuga broke all records. A total of 163,000 accredited guests were registered from 175 countries. There were 6 607 exhibitors from 95 countries. 83 per cent of the...
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Let’s apply, but how?
Date: 2007-11-28 08:00:00
Since our accession to the EU, all we have been listening to was how much financing is/will be available through tenders. This is also an issue of high priority for...
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Less sugar than expected is still enough
Date: 2007-11-28 08:00:00
Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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Secrets of developing a brand
Date: 2007-11-28 08:00:00
Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director...
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EuroShop, POS marketing, POPAI
Date: 2007-11-28 08:00:00
In-store marketing is becoming increasingly important. The EuroShop exhibition to be held in Düsseldorf between 23-27. February ban is an excellent opportunity to find out what the latest developments are....
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Change in trend
Date: 2007-11-28 08:00:00
In the near future it will be especially difficult for multinational companies to define prices for global products in the Hungarian market. In order to maintain their market share, they...
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Increasing dominance of mineral water among alcohol-free beverages
Date: 2007-11-28 08:00:00
The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...
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Esselunga Rho
Date: 2007-11-28 08:00:00
Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...
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Flax for health
Date: 2007-11-28 08:00:00
András Föglein, managing director of Biogreen International, spoke about their patented product called Linom. It is very versatile material made from flax which can be used in the milling and...
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Visiting the Hungarian branch of POPAI
Date: 2007-11-28 08:00:00
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director...
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Poster companies in strategic association
Date: 2007-11-28 00:00:00
In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám, ESMA-QIB, Mahir City Poster and...
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Sugar can be used by winemaking
Date: 2007-11-28 00:00:00
The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...
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5 Candidates for the „Wine-grower of the Year” award
Date: 2007-11-28 00:00:00
The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...
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Values of Szekszard: Wine and cars
Date: 2007-11-28 00:00:00
The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...
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New plazas in South-Pest
Date: 2007-11-27 00:00:00
Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...
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Fake Waffles in value of HUF 3.5 million
Date: 2007-11-27 00:00:00
The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets. The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...
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HUF 8 billions for sweets in Christmas season
Date: 2007-11-27 00:00:00
Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...
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Decrease in retail sales continued
Date: 2007-11-26 00:00:00
According to Hungarian Central Statistic Office the retail sales has been falling since the beginning of the year. The volume of retail sales adjusted for calendar effects decreased by 2.5%...
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Sparkler action for costumers
Date: 2007-11-26 00:00:00
The government started the action to protect the consumers with strong supervising in christmas season. The control period ends on first week in 2008, the most authorities take part in...
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Fake slaughterhouses were found
Date: 2007-11-26 00:00:00
One of them worked in a crumbling hovel in Budapest, in the other in Region Pest pigs and cows were sliced. The processor in Budapest were checked and baned several...
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