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(HU) Kompromisszum a vodkacsatában?

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Post-Christmas promotions: starting before Christmas

Retailers are trying to compensate for the “low season” following the end of year shopping craze with various promotions. Discount sales play a major part in the success of these...

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Dry wines finding their way to the consumer

Domestic wine consumption continued to grow last year. Half of the households buy wine occasionally, while 41 per cent never consume wine. Average consumption was 20,1 litres per household in...

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Sweeties have caught up with table chocolate

Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...

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Higher customer requirements

Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...

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Season of seasons

According to marketing books, one of the tools that can be used for boosting sales is creating new opportunities for purchasing. The sweets industry seems to be good student. In...

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Flood of imports from the EU

According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...

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VOSZ muscling up with savings banks

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

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Modern store types dominate

The retail trade of frozen products is growing. Sales of meats exceed HUF 12 billion, frozen potato sales are over HUF 3,5 billion, while frozen pizzas represent a market of...

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Destination: Romania

At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....

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Creating a tradition and a co-brand card

Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...

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Escape to victory

Very different strategies might all be successful in the market of frozen products – this is the conclusion I came to after analysing the answers I got from market players....

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The brakes are on

According to a forecast by GKI Gazdaságkutató Zrt. published on 27. December 2006, inflation is rising but balance is starting to improve. Investor confidence and the HUF are both improving...

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Joint action against counterfeit of branded products

The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...

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The market has expanded both in terms of value and volume

Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...

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30 years of shopping malls

The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...

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Conference about ideas and experience

Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...

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Teas are not all black nowadays

The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...

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Food conscious minority

According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...

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EMBALLAGE 2006: practical ideas, design, environment

The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...

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Tablets subject to strict scrutiny

A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...

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Men prefer smaller stores

According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...

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Foodapest 2006

Awards for success All products continuously present in the Hungarian market since 2003 and exhibited at FOODAPEST 2006 could be nominated for the FOODAPEST awards for success by HUNGEXPO Zrt....

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Stores still waiting

Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...

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