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Events

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

Hungarian POP contest
Date: 2010-05-20 08:00:00

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

Unemployment hits a peak
Date: 2010-05-20 08:00:00

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

Ice cream experiences from branded products
Date: 2010-05-20 08:00:00

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Coffee in a hundred different ways
Date: 2010-05-20 08:00:00

On 23-25 April, Magyar Kávétársaság Kft. organised the Marvellous Coffee trade fair. Bravos, Pellini, Mauro, Musetti, SaraLee, Semiramis, Pasco and Nestle were all present. The event’s objective was to facilitate...

Food prices stepped on the brake
Date: 2010-05-20 08:00:00

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

Firsthand market research
Date: 2010-05-20 08:00:00

Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...

Industrial prices decreased
Date: 2010-05-20 08:00:00

lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...

Growth in terms of both value and volume
Date: 2010-05-20 08:00:00

The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...

They are the best in promotion
Date: 2010-05-20 08:00:00

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

Members of the food chain are more disciplined year by year
Date: 2010-05-20 08:00:00

In Hungary people’s trust in food products has never been shaken. Not even six years ago, during the paprika scandal. Nevertheless, the bird flue did some harm to chicken farmers....

Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00

In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...

This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00

Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...

Consumer trust
Date: 2010-05-20 08:00:00

Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...

Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00

Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...

Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00

Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...

Rapid alerts
Date: 2010-05-20 08:00:00

RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...

Oldal

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Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

The most frequent places for buying certain categories Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

Hungarian POP contest Date: 2010-05-20 08:00:00

Interpack 2011 is very popular among prospective exhibitors Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme Date: 2010-05-20 08:00:00

Unemployment hits a peak Date: 2010-05-20 08:00:00

Ice cream experiences from branded products Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Coffee in a hundred different ways Date: 2010-05-20 08:00:00

Food prices stepped on the brake Date: 2010-05-20 08:00:00

Larger packaging units experienced a bigger decline Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

Firsthand market research Date: 2010-05-20 08:00:00

Industrial prices decreased Date: 2010-05-20 08:00:00

Growth in terms of both value and volume Date: 2010-05-20 08:00:00

They are the best in promotion Date: 2010-05-20 08:00:00

Members of the food chain are more disciplined year by year Date: 2010-05-20 08:00:00

Inflation in Hungary is the highest Date: 2010-05-20 08:00:00

This year’s mineral water season may bring elevated prices Date: 2010-05-20 08:00:00

Consumer trust Date: 2010-05-20 08:00:00

Industry in the EU shows signs of recovery Date: 2010-05-20 08:00:00

Whitening toothpaste is stable in popularity Date: 2010-05-20 08:00:00

Rapid alerts Date: 2010-05-20 08:00:00