PR
Customers remain in the centre of Reál’s strategy
Reál is modernising stores and at the same time plans to increase the role of the online channel in communication and marketing. Trade magazin interviewed Lívia Jeszenszki, the 20-year-old retail...
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Gluten-free diet
In Hungary 1-2 percent of the population are sensitive to gluten and the proportion of lactose intolerant people is between 20 and 40 percent. For them it is crucial to...
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It is not the trends that define you, but the customers
The future belongs to those businesses that are always one step ahead of customer needs SAP has organised a regional conference, titled SAP Customer Experience Summit, where participants discussed corporate...
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Zewa has developed and now launches a hypoallergenic product range
Zewa, Essity’s international health and hygiene product brand presents Zewa Natural Soft toilet papers and facial tissues. All products are 100 percent natural, made of biodegradable fibres without artificial colours...
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Air conditioner average prices hardly changed in Hungary in 30 years
Daikin’s products appeared in the Hungarian market 30 years ago, establishing the premium air conditioner category in the country. The beginning In Hungary the Daikin story started in 1991, with...
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(HU) Ízletes ropogtatnivalók az ALDI-ban: SNACK FUN
Sorry, this entry is only available in HU....
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Eco-friendly Crepto and Szilvia conquer the hearts of eco-conscious shoppers
MAGYAR PISZKE PAPÍR Kft. has a completed a successful launch period. Thanks to the innovative plastic wrap free packaging – the products are marketed in paper box packaging – and...
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Dietary supplements and the law: Should we always believe what the ads say?
According to Dr Zsófia Bitai, managing partner of Bitai Law Firm, dietary supplements qualify as food products, which means that the regulations for making, labelling and advertising them are the...
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Rice smoothie
Ricely is a rice-based fruit smoothie that is 100-percent gluten- and additive-free. Ricely is available in four fruit flavour combinations, in recyclable packaging. If you would like to learn more...
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SIÓ-Eckes: Made of the fruits of nature – in a sustainable way
Emese Szász-Bognár, communications and media manager of SIÓ-Eckes Kft. informed our magazin that products in the new SIÓ Natura BIO range are made of fruits from organic farming. What is...
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Shell Minishops: Shopping in a 21st-century environment
All over Hungary Shell Minishops are waiting for customers with a large selection of the most important food products, e.g. fresh bakery items, dairy and meat products, fruits and vegetables,...
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With resilient optimism in 2021
At the April meeting of the Chain Bridge Club the experts PwC gave online presentations. PwC partner Anita Mekler analysed the results of the company’s annual CEO survey. This study...
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Pek-Snack: A bite of optimism
2020 was a very good year for Pek-Snack Kft.: the bakery chain remained strong financially and strengthened its market position. Our magazine had a chat with managing director Csaba Antal,...
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A treasure of the Hungarian Sea
Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...
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Hungerit Zrt.’s new CEO – Uninterrupted progress
From 1 April János Volosinszki is Hungerit Zrt.’s new CEO. The company is one of the biggest poultry processors in Hungary and a strategic partner of Bonafarm. You have many...
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Magazine: Presence: An exemplary programme that helps in the long run
Within the framework of the Presence Programme, the Hungarian Maltese Charity Service runs sustainable workshops that work for the benefit of the society. The main objective is to integrate marginalised...
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SAP Customer Experience Summit: customer acquisition and service at its best in the new post-pandemic market environment
According to a global research contucted by interviewing nearly 2,000 business leaders, the key to the recovery from the crisis caused by the pandemic is automating processes, while simultaneously providing...
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What is the situation in the logistics industry? Interview with Aleksander Raczynski, cluster CEO of GEFCO.
What is the situation in the logistics industry? Interview with Aleksander Raczynski, cluster CEO of GEFCO. GEFCO, a global multimodal supply-chain expert and a leading provider of automotive logistics in...
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Tracking Missing Shipments – online webinar and case study on the rise and fall of a criminal gang
Freight security is a priority in transport. In this spirit, TIMOCOM, iData, MBF and Sectran are organising a joint conference to track down missing consignments and to discuss a specific...
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We speeded up the sales of Hungarian products with top prizes
CBA: Many played for Apple devices from their smartphones Several thousand shoppers played the prize game of Hungarian Product and CBA between 18 March and 14 April 2021. Besides daily...
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Big impact with small steps: Dm develops environmentally neutral range
April will bring the debut of dm’s environmentally neutral Pro Climate product line. Dm developed the new concept in partnership with the Berlin Institute of Technology and its manufacturer partners....
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Hero Super Shot has arrived
From May Hero Super Shot – a functional drink range that is already very popular abroad – is available in Hungary too. Hero Super Shot is a 100-percent natural drink...
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Tracking missing shipments – online webinar and case study on the rise and fall of a criminal gang
Freight security is a priority in transport. In this spirit, TIMOCOM, iData, MBF and Sectran are organising a joint conference to track down missing consignments and to discuss a specific...
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A cup of coffee at the filling station
Matild Zákány, Shell’s convenience retail manager told our magazine that there are fewer cars on the roads due to the pandemic, but customers are loyal to the coffee bars of...
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Tasty frozen treats!
Sugo Food Kft. exclusively manufactures private label products. The company is one of Hungary’s biggest quick-frozen vegetable producers and packagers. Commercial director Tamás Majoros talked to our magazine. How do...
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L’OR Arabica Catuai: A special creation for a unique flavour experience
The coffee experts of L’OR only select the tastiest beans in order to guarantee an intense, special and complex coffee experience. This is how L’OR Arabica Catuai was created –...
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