Market News
In London…
Date: 2008-11-16 08:00:00
Though I had not been in London since Dockland has become a new city centre, rain and 13 °C quickly persuaded me that walking around is not such a great...
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Payment morale: ranking in the middle
Date: 2008-11-16 08:00:00
According to the latest survey by Altradius Hitelbiztosító, Romania and Poland are the only countries in the Central European region where payment morale is lower than in Hungary. The main...
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Shift towards higher level of processing for fish
Date: 2008-11-16 08:00:00
Demand for fish has been increasing slowly but steadily in recent years. Current average per capita consumption of fish is still only 4 kg/year in Hungary, the lowest in the...
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Sales of alcohol-free beverages over HUF 160 billion
Date: 2008-11-16 08:00:00
The continuous growth in sales of mineral water has stopped after more than a decade. Retail sales were down by 3 percent in terms of quantity and by 1 percent...
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Bears are dangerous predators…
Date: 2008-11-16 08:00:00
… which makes their spectacular career even more surprising. The largest specimens weigh nearly 800 kilos, are very aggressive and smell very bad, but their PR is still better than...
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Christmas tricks to boost sales
Date: 2008-11-16 08:00:00
It is worth taking another look at category roles in connection with the Christmas season. The Christmas campaigns with armies of Santa Clauses employed to find out what children want,...
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Consumers persisting or changing
Date: 2008-11-16 08:00:00
How do consumers react to rising food prices? In order to find out, a survey has been conducted by Nielsen in five leading Western European markets: France, Germany, UK, Spain,...
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Shrinkng dairy sector
Date: 2008-11-16 08:00:00
According to Mikóls Istvánfalvi, vice chairman of the Dairy Product Council, a number of producers have gone of business in the last twelve months. The number of member enterprises in...
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Growth broken
Date: 2008-11-16 08:00:00
The consumption of mineral water in Hungary has increased substantially in recent years. However, this trend was broken a few months ago, and demand began to drop. Brands are the...
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Cost saving innovations in machinery
Date: 2008-11-16 08:00:00
Innovation in technology for the food industry has accelerated in recent years. Innovation is aimed primarily at reducing operating costs. Economy is a priority in both energy consumption and the...
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Night shift successful
Date: 2008-11-16 08:00:00
In our July edition, we reported about the night of displays when the Hungarian section of POPAI organised the installation of three unusual displays during the night in the INTERSPAR...
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From one to two
Date: 2008-11-16 08:00:00
The 100,000th Széchenyi card and the first Széchenyi card 2 were handed over ceremonially in Budapest, on 9. October. Among others, the event was attended by the minister of finance,...
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Dairy products focusing on health have potential for growth
Date: 2008-11-16 08:00:00
Though the market of dairy products had expanded in 2007, it has started to shrink in the first 8 months of 2008, mainly as a result of higher prices. There...
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Market shrinking as a result of rise in the price of materials
Date: 2008-11-16 08:00:00
The FMCG market has shrunk by 3 percent in terms of value and 7 percent in terms of quantity in the past 12 months. Demand has shifted from premium products,...
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Prices dropping since August
Date: 2008-11-16 08:00:00
Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...
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Digitalisation of in-store communication
Date: 2008-11-16 08:00:00
As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...
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Best medium size companies
Date: 2008-11-16 08:00:00
The top 200 list of medium size companies producing the most dynamic growth has been compiled by Coface Hungary and Világgazdaság for the first time under the title “Magyar Klasszisok”....
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Government regarding fruits and vegetables as key sector
Date: 2008-11-16 08:00:00
Though the weather has been favourable for the production of fruits and vegetables this year, the prices farmers had dreamt of remained dreams. According to farmers, a HUF 100 billion...
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One out of ten carbonated beverages are low calorie
Date: 2008-11-16 08:00:00
Demand for carbonated soft drinks has not changed substantially in recent years. The total value of the market is HUF 1110 billion at present. The global health trend is reflected...
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Inflation lowest in the Netherlands
Date: 2008-11-16 08:00:00
Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...
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Independent or multinational agencies?
Date: 2008-11-16 08:00:00
Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...
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There is milk in every good thing
Date: 2008-11-16 08:00:00
A campaign was launched by the Dairy Product Council on 1. October to promote the consumption of Hungarian dairy products, under the slogan „There is milk in every good thing”....
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Purchasing power divided in the case of fruits and vegetables
Date: 2008-11-16 08:00:00
A good assortment of fresh products is an especially important consideration for Hungarians in choosing a store. According to the Nielsen ShopperTrends survey, spending on fresh products grew substantially in...
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Difficult year for breweries
Date: 2008-11-16 08:00:00
Sales of bottled beer increased somewhat, while sales of draught beer dropped slightly last year. Demand for alcohol-free beer continued to shrink. The import of premium beers increased substantially. Members...
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Livestock of turkey down, supply of beef shrinking
Date: 2008-11-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...
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New generation of advertising solutions coming of age
Date: 2008-11-16 08:00:00
A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...
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Market of baking additives and dessert powders expanding
Date: 2008-11-16 08:00:00
Sales of powder products are rising in general. Sales were up by 16 percent in terms of value in October 2007 – September 2008, compared to the preceding period, with...
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Frozen vegetables still „mono”
Date: 2008-11-16 08:00:00
Though sales of frozen vegetables expanded in terms of value last year, as a result of higher prices, sales in terms of quantity dropped somewhat. Sales of both mono and...
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Masculine beverage in Hungary
Date: 2008-11-16 08:00:00
Per capita beer consumption of 82 litres/year has been stable in Hungary for years. The world leader in per capita consumption is the Czech Republic where this figure is 160...
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In the middle of a financial crisis
Date: 2008-11-16 08:00:00
According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...
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