Magazine: Only real-chocolate Easter figure sales grew

Despite the economic environment and consumers cutting down on their spending, Easter sweets did surprisingly well last year. Andrea Szabó, Nestlé Hungária Kft.’s junior brand manager (seasonal confectionery) told Trade magazin that the lower and premium categories had expanded, while mainstream products (which represent nearly 50 percent of the market) had produced a small decrease.

As regards base material, only real-chocolate figures contributed to market growth and since 2008 the volume share of products made from nougat mass dropped 15 percent. Nestlé expects a slight decline in volume sales and a moderate growth in value for the Easter period. Ilona Boldizsár Halászné, product manager with Bonbonetti Choco Kft. informed us that they had realised their planned turnover last Easter. She shared the view that people are looking for real chocolate products in ever higher numbers. The company plans a minimal growth for this year, in part with help from new products they are about to introduce. Nestlé novelties include 15g BOCI milk chocolate egg, 18g BOCI milk chocolate rabbit, 17.5g SMARTIES milk chocolate egg and 10g NESQUIK milk and white chocolate egg in new packaging. SMARTIES Duo Pack will receive a rabbit theme graphic design. Bonbonetti is only present on the Easter market with tibi and Disney milk and dark chocolate products with excellent price-value ratio. Their novelties: 40g tibi dark chocolate rabbit and tibi dark chocolate Easter eggs in 4X18g bags. Both products boast a 60-percent cocoa content. As for gift packages, ladybird- and bee-shaped metal boxes filled with 135g of tibi milk chocolate eggs and small rabbits will make the little ones happy.