News and articles
Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
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Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
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From store to store in Shanghai – Metro
Date: 2007-08-29 08:00:00
Shopping tour in Shanghai. Our destinations: Metro, Lianhua (Chinese-owned supermarket chain) and Tesco. Our first stop is Metro, not only a temple but also a school of consumption here. The...
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Bonbonetti Choco Fruit
Date: 2007-08-29 08:00:00
The new Bonbonetti product, Choco Fruit is dried plums from California covered in black chocolate....
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Customers as accomplices
Date: 2007-08-29 08:00:00
If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...
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Borsodi sailing
Date: 2007-08-29 08:00:00
Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....
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From a love for wine to knowing consumers
Date: 2007-08-29 08:00:00
There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....
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Strong brands among fruit yoghurts
Date: 2007-08-29 08:00:00
Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...
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Eight out of ten households using softeners
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...
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C&C premier – millions and billions
Date: 2007-08-29 08:00:00
Metro established its first Chinese subsidiary with the JinJiang group, under the name Metro JinJiang Cash & Carry Ltd in Shanghai twelve years ago. Metro has 3 million registered customers,...
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President from Szolnok
Date: 2007-08-29 08:00:00
The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...
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Wellness with Gyulai
Date: 2007-08-29 08:00:00
Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....
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International wine developments
Date: 2007-08-29 08:00:00
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...
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Excellent health among yoghurts
Date: 2007-08-29 08:00:00
Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...
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Discreet hiss, discreet fragrance
Date: 2007-08-29 08:00:00
Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...
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PICKWICK Fruit Amour
Date: 2007-08-29 08:00:00
Fruit Amour is an expression and communication of the pleasing character of 100% fruit based teas to consumers. Fruit Amour is a pleasing and healthy experience for body and soul,...
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Representing continuity
Date: 2007-08-29 08:00:00
Following the retirement of Pál Bartus, László Murányi former general deputy of the CEO has become the new CEO of Co-op Hungary Zrt. He has been working in co-operative trade...
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Anuga: new location, new exhibition
Date: 2007-08-29 08:00:00
6000 exhibitors from over 100 countries will attend the Anuga exhibition to be held in Cologne between 13-17. October. More than 80 per cent of exhibitors will be foreign companies....
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New wave of late arrivals
Date: 2007-08-29 08:00:00
The late harvest wine in Hungary has launched a new period for its category. From technical points of view the wineries have introduced significant technical developments on these wines what...
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Without milk
Date: 2007-08-29 08:00:00
Montice yoghurt drink is a premium quality product of Mona Hungary, available in strawberry and multi frutti flavours. Sales of fresh products among milk substitutes are growing rapidly as well....
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HUF 1 400 per year for air fragrances
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan , nearly half of Hungarian households bought some type of air fragrance in 2006. Regarding household income, those with at least a medium...
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Kylie Minogue Sweet Darling
Date: 2007-08-29 08:00:00
Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....
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Borsodi Sör
Date: 2007-08-29 08:00:00
Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...
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Austrian pro to lead Wewalka
Date: 2007-08-29 08:00:00
Christian Koban has become the new managing director of a Wewalka Kft. He has experience of 17 years in the food business of which 3 years have been accumulated in...
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New refrigerated warehouse for Mórakert
Date: 2007-08-29 08:00:00
A 4550 square meter refrigerated warehouse was opened in Mórahalom, during the shareholders’ meeting of Mórakert, held in May. The Post Harvest Centrum allows processing of vegetables and fruits using...
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The world of rose wines
Date: 2007-08-29 08:00:00
This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...
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Channel and chain specific domestic trade marketing
Date: 2007-08-29 08:00:00
According to research and analysis by Nielsen, price discounts are not sufficient by themselves to promote sales. Discounts also need to be advertised inside and outside the stores. The ScanTrack...
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