News and articles
This year’s FOODAPEST was both spectacular and professional
Date: 2010-03-22 08:00:00
FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...
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A real treat from Milli Mia Piruet
Date: 2010-03-22 08:00:00
The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...
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Unilever gathers speed
Date: 2010-03-22 08:00:00
On 4 February, Unilever published its annual global results and the report on the last quarter of 2009. Last year the company’s turnover improved by 3.5 percent, equalling a 2.3-percent...
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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...
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Retail still flying low
Date: 2010-03-22 08:00:00
Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...
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Popai Hungary
Date: 2010-03-22 08:00:00
Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...
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Schwarzkopf Essential Color tartós krémhajfesték
Date: 2010-03-22 08:00:00
Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...
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Ham producers communicate via packaging and schedule price promotions
Date: 2010-03-22 08:00:00
Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...
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New meat sales director at Kométa
Date: 2010-03-22 08:00:00
From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...
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Non-food categories perform well at Henkel
Date: 2010-03-22 08:00:00
Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...
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Energy drinks kept flying high last year
Date: 2010-03-22 08:00:00
While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...
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Import pig is still cheaper than domestic
Date: 2010-03-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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An empire of the senses
Date: 2010-03-22 08:00:00
By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...
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Syoss hajformázó termékek
Date: 2010-03-22 08:00:00
Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...
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Environmental, economic and moral issues in Berlin
Date: 2010-03-22 08:00:00
Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...
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RAUCH opted for new agency
Date: 2010-03-22 08:00:00
RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...
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New trade fairs in Düsseldorf in 2010
Date: 2010-03-22 08:00:00
Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...
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Energy drinks are getting stronger in small shops too
Date: 2010-03-22 08:00:00
Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...
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Foreign debt is shrinking
Date: 2010-03-22 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...
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Organic food products cope with the crisis rather well
Date: 2010-03-22 08:00:00
Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...
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Unstained donation – the first laundry opened in the country
Date: 2010-03-22 08:00:00
The second ‘Unstained donation’ programme ended on January 27, when the first laundry employing homeless people was inaugurated in Veszprém. Vanish supported the Hungarian Maltese Charity Service’s laundry with HUF...
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SPAR’s further expansion in 2009
Date: 2010-03-22 08:00:00
Last year SPAR turned the 177 acquired Plus stores into SPAR shops. 2 INTERSPAR and 5 SPAR supermarkets were also built. The company’s consolidated turnover was HUF 397.3 billion –...
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New flying record with support from Red Bull
Date: 2010-03-22 08:00:00
Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...
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Hungary on top of the inflation list in December
Date: 2010-03-22 08:00:00
In December 2009, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in December 2008. The biggest increase was measured in Hungary (5.4 percent) and...
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Fa 3D Protect dezodor és 3D Fresh tusfürdő
Date: 2010-03-22 08:00:00
The deodorants unite 3 product advantages: they control perspiration, neutralise body odour and provide a long-lasting scent....
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A day of recreation
Date: 2010-03-22 08:00:00
Despite the difficulties 2009 brought there were success stories in the FMCG sector. Karrier és Stílus Tanácsadó Kft. held a conference on 3 February, titled ‘The road to success’ to...
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Small spring cleaning
Date: 2010-03-22 08:00:00
The months of crisis slowed down the growth of specialised cleaning products. According to Nóra Szőts, Unilever Magyarország Kft.’s category operations assistant manager, 2009 brought significant changes on the market....
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Thermal water heats the MARS plant
Date: 2010-03-22 08:00:00
In the Csongrád-Bokros plant of Mars Magyarország Kisállateledel Gyártó Kft. the heating system uses thermal water. With this modernisation, the plant substitutes the annual natural gas consumption of 30 family...
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