News and articles

Hungarian wines in London

For the 29th time, between May 12 and 14 ‘The London International Wine Fair’ took part with the participation of Hungarian firms. On Agrármarketing Centrum’s exhibition space 11 winery and...

Read more

Save on office paper!

With reasonable printing billions can be saved. In Hungary, in particular the administration and education wastes most of the of paper. In Hungary approximately 425 million HUF per year is...

Read more

METRO’s profits halved

One of the biggest German chain of stores’ profit halved during the first quarter of 2009. Revenue is expected to fall throughout the year, though the management is still optimistic....

Read more

Free parking for suppliers

Suppliers does not have to pay parking fee during the loading time after Metropolitan Assembly has accepted Budapest Chamber of Commerce and Industry’s proposal. According to regulation between 10 and...

Read more

Hard times for the retailers of shopping centers

The fall in household consumption causes downhill-ride for the retail sector. Customers increasingly looking for cheaper products, which affects negatively the more expensive shopping centers. The decreasing demand may have...

Read more

Adult education – the more efficient usage of human resources

Especially those companies can survive, the global economic crisis, which focuses on not only the business but also the training of the staff. The majority of small businesses in Hungary,...

Read more

Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

Read more

Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of U.S....

Read more

More intense POS activities for ice cream sales

Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...

Read more

Another 40,000 unemployed

The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...

Read more

Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!

According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...

Read more

Olympos gyümölcsital – megújult külső, bomba ár!

Popular Olympos fruit drinks are now available in modernised packaging to both old and new consumers....

Read more

Industrial real estate fair in Vienna

Real Vienna, the international fair of industrial real estate is to be held for the fourth time this year, between 26-28 May. The event will be organised by Reed Exhibitions...

Read more

NEXON representing ADP

NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...

Read more

Less ice cream sold

According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...

Read more

Egg prices expected to rise further

Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...

Read more

Royal vodka

Royal, the market leading vodka in Hungary has been available in the usual quality, with a modernised look since April this year....

Read more

Apenta

Our old acquaintance is to get a face lift: Apaenta soft drinks will come in new packaging from May 2009....

Read more

Coca-Cola icons for the summer

This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...

Read more

Bigger than expected profit for Messer Hungarogáz

Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...

Read more

Committed to quality and unbroken customer confidence!

Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....

Read more

Hungary in economy mode

As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...

Read more

Győri joghurtos Jó Reggelt!

The new JóReggelt! filled with yoghurt cream is the first biscuit in which an active yoghurt culture is combined with valuable corn fibres in the shape of a delicious sandwich....

Read more

Viennetta Eper

Viennetta Eper is a creamy and soft ice cream in popular strawberry flavour, with big waves from 2009....

Read more

Private labels on the offensive

Private labels have been continuously increasing their share in retail sales for years. The assortment of private labels is widening and deepening at the same time. The perception of private...

Read more

Surprises from 60 year old Tchibo

Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...

Read more

Market share of PL mineral waters dropping

Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...

Read more

Rising prices in the food industry

Domestic industrial prices were up by 2.4 percent in February 2009, compared to January and by 6.6 percent, compared to February 2008. Industrial export prices were up by 3.8 percent...

Read more

Rauch Prémium

The two new alcohol free fruit cocktails by Rauch will seduce us on the first occasion. These drinks made from 100 percent natural ingredients are also perfect materials for summer...

Read more

Kinder Tejszelet, Kinder Hűtött Finomságok

The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...

Read more
Oldal