News and articles
Healthy products in cheerful packaging
Date: 2009-03-05 08:00:00
POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...
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Tempora muntantur…
Date: 2009-03-05 08:00:00
„Times are changing and we are changing with them”. Now, that we are facing difficult times, it is worth taking a look at what changes we should make in order...
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Unilever termékek
Date: 2009-03-05 08:00:00
A major initiative was launched in January under the title „Capitalise and Help”, which allows us to choose from a range of excellent offers and also to support the National...
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UHT milk campaign with Tesco
Date: 2009-03-05 08:00:00
Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....
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This year’s Superbrands launched
Date: 2009-03-05 08:00:00
The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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The power of personal communication
Date: 2009-03-05 08:00:00
Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...
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Appearance of goods is the primary consideration regarding deli counters
Date: 2009-03-05 08:00:00
A major survey has been conducted by PICK-Szeged Zrt. with Trend Budapest Piackutató Kft. which among other things covered the role and importance of deli counters. According to Gábor Ámann,...
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Grüne Woche: successful Hungarians
Date: 2009-03-05 08:00:00
The most important thing the correspondent has learned from this year’s Grüne Woche (16-25 January) is that Hungarian food is important for the European Market. It has also been officially...
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Agricultural “triple” in Hungexpo exhibition centre
Date: 2009-03-05 08:00:00
The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Ideal co-operation between manufacturers and agencies III. – Outsourcing of sales reps
Date: 2009-03-05 08:00:00
How can we set up a system of outsourcing in the field of sales work which will bring real savings and real results? How can we get our contractors to...
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EUR 101 spent by average visitor
Date: 2009-03-05 08:00:00
According to Raimund Hosch, chairman of the board of Berlin Messe, last year they had broken all time records in terms of revenues and profit and this year’s event was...
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New fair in Cologne devoted to the cult of coffee
Date: 2009-03-05 08:00:00
The debut of a new fair is to be held in Cologne between 26-28. June. This will be the Coffeena – International Coffee Fair, with everything related to coffee. The...
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Cheap food after a good harvest
Date: 2009-03-05 08:00:00
According to a forecast by Kopint-Tárki Konjunktúrakutató Intézet Zrt. and Agrár Európa Tanácsadó Kft., food prices will only rise moderately this year, increasing at a slower rate than inflation. The...
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Toilet cleaners showing growth
Date: 2009-03-05 08:00:00
According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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Tibi húsvéti ajándékcsomag
Date: 2009-03-05 08:00:00
A new plush rabbit figure has been included in the gift package in addition to the Easter milk chocolate figures. 2 Douwe Egberts KID instant chicory coffee product samples are...
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Csárda and mini market
Date: 2009-03-05 08:00:00
György Vécsy and his team operated the csarda at the Hungarian stand for the 17th time and the mini market was also a success....
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New regional head for AXIS
Date: 2009-03-05 08:00:00
In January, Edwin Roobol was appointed the new head of Axis Communications in the Germany, Austria, Switzerland, Netherlands and Eastern Europe region. Axis is a global leader in the market...
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Weak HUF good for only a few
Date: 2009-03-05 08:00:00
According to Tamás Éder, chairman of ÉFOSZ, the weakness of the HUF will only benefit a very limited number of food processing enterprises. In his opinion, it is unlikely that...
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Stain-free cleanness with specialised products
Date: 2009-03-05 08:00:00
6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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Tibi húsvéti figurák tasakban
Date: 2009-03-05 08:00:00
8 lambs, 8 rabbits and 10 milk chcolate eggs are included in the 100 gram packages....
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ISM in Cologne: flood of innovations in the market
Date: 2009-03-05 08:00:00
Similarly to other markets, sales of sweets are also growing in Hungary. Though it may sound surprising, rising prices are the main reason behind growth. The ISM in Cologne was...
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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New Baileys flavour – first in Hungary
Date: 2009-03-05 08:00:00
Hungary is the first market in the region where Baileys Coffee cream liqueur is to be launched by Zwack Unicum Nyrt., bringing the total number of flavour versions to four....
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Efficiency has become a priority
Date: 2009-03-05 08:00:00
A TOP of Mind survey has been conducted by CIES among 600 leading officers from the FMCG sectors of 54 countries about what they expect to be the issues of...
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