Company and Personal News

CBA establishes ‘Prima’ branch

The domestic-owned commercial network CBA gives a new single image to its best stores under the name: Prima. Sixty stores are planned to be opened until 2010. Within the 3300...

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Great results from Carlsbergtől

Danish Carlsberg doubled its profits in the first quarter of the year. World’s fourth largest brewing industry group owes its success to the increase in sales in Eastern Europe. The...

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The Foltmentes (free of blemishes) donation campaign will continue

After last year's big success Hungarian Maltese Service and the Vanish will continue its national clothes collecting action .This year's action will begin in June and ends in September. Eight...

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METRO’s profits halved

One of the biggest German chain of stores’ profit halved during the first quarter of 2009. Revenue is expected to fall throughout the year, though the management is still optimistic....

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Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

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Question

What means are available for supporting the international marketing of Hungarian wine? How useful are the new resources made accessible by the EU wine/grape reform? How could market players co-operate...

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Coca-Cola icons for the summer

This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...

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Answer

Since August 2007, winemakers have been subject to a marketing tax. 60 percent of tax revenues which amount to HUF 750 million annually are allocated to collective wine marketing. A...

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László Kiss CEO of Tokaj Kereskedőház Zrt.

Hungarian State Holding Company selected the homeborn, young wine-grower for the position among thirteen tenderers. The winner conception of the 34 years old tenderer was about assuring the raw material,...

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SIÓ–ECKES CSR programs focusing on children

Corporate social responsibility is a strategy which represents a commitment to certain causes. For SIÓ-ECKES, the safe and healthy lifestyle of children has been such a cause for several years....

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Changing Synergon image

Synergon which turned into a holding company last year has began to .transform its image. The most apparent sign of change is the new logo with new colours which is...

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Three pillars

The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...

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Mobile bar by Poplart

A prize winning Austrian product has been added to the assortment offered by Poplart BTL Kommunikációs Ügynökség. The JUSTINCASE mobile bar fits in a bag and can be assembled without...

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Non-profit wholesaler

With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...

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Always promoting learning

Always is to launch a scholarship scheme for young people from poor families which is intended to help them in accessing higher education. Applications for the HUF 150,000 per year...

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Healthy Danone products for every child

Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...

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Wellness services on Tesco Row

Tesco-Global Áruházak Zrt. is to launch a coupon campaign for customers visiting the shops located in its Bonyhád, Dombóvár. Miskolc-Avas and Szeged-Mórahalom stores. Customers holding receipts about goods worth more...

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New cash register zone concept by Wrigley

According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...

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The finest Stella Artois beer is being produced by Borsodi Brewery Plc

Borsod Brewery Plc., Hungarian factory of AB-InBev has won an international quality prize for beer-producing developments realized in 2008. AB-InBev runs a quality-competition among its breweries every year. Beer produced...

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Kinder Tejszelet, Kinder Hűtött Finomságok

The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...

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New musical image for Obi

Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...

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Győri Jó Reggelt! joghurtos

The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...

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Tesco collecting PET-bottles and alu-boxes in 50 stores

In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...

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Signal Style-Tech fogkefe

Developed to clean those parts of our mouths which are difficult to reach. Owing to its unique metal handle, its long neck allows us to reach all areas inside our...

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Gallicoop’s 20th birthday

Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...

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NEXON representing ADP

NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...

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SNICKERS

SNICKERS is a delicious „fuel” full of peanuts which fills kids up with energy and helps them in keeping up with their friends. Agency: BBDO Budapest Zrt. Customer: Mars Magyarország...

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Royal vodka introducing their new lid and bottle design

Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...

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Bigger than expected profit for Messer Hungarogáz

Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...

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New name for courier service

Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...

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