Company and Personal News
Lidl won its sixth Superbands award
Lidl Magyarország won the Superbrands award for the sixth time. The Superbrands trade mark rewards the best consumer and business brands in nearly 90 countries – Origo wrote. The marking...
Read moreYou can vote for the winners of Tesco’s local community support program
Now we can do for our community! The voting period for the Tesco Local Community Support Program, the “You Choose We Will Help” has begun. Customers of the store chain...
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Shell presents: deli by Shell
Consumer needs and habits are constantly changing, but Shell’s goal and commitment is permanent despite the constant transformation: making traveling a pleasant experience. Shell puts a great emphasis on responding...
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The birthday prize winning game of Pöttyös starts on 7 May
Summer is coming soon and the next Pöttyös prize winning game is coming. The brand is celebrating its 50th birthday this year and surprises its customers with a special game...
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Waberer’s revenue grew significantly
Waberer’s International Plc.’s revenue grew to 178.9 million euros (about 54 billion forints) in the first quarter and was 15.3 percent higher than in the same period of the previous...
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The eMag online trading company significantly increased its turnover
In the 2017-2018 financial year, eMAG has significantly increased its turnover, with an average basket value rising by 22 percent to 23,500 HUF, compared to the same period of the...
Read moreJennifer Aniston for Coca Cola smartwater
Coca-Cola’s Smartwater brand is the top-selling premium-priced water brand in the United States. Now, the beverage giant wants to ensure the brand retains its market-leading position. This spring, the soda...
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Chef Market’s new, trendy image
Our magazine interviewed Tamás Deák, commercial director of Chef Market, one of Hungary’s biggest food ingredient suppliers. T. M. – What is the concept behind changing Chef Market’s image? Why did you feel...
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Lidl plans to open hundreds of new stores
Lidl and Kaufland’s parent company the German Schwarz Gruppe expects more than 100 billion euros turnover for this year and is ready to make more investments. Lidl and its rival,...
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Value and Quality in the Hungarian and international markets
It is an essential interest of product manufacturers and service providers to call the attention to their products with various certificates and trademarks. The Value and Quality Grand Prize Certification Trademark...
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The Pink Chocolate has arrived to Hungary
The Hungarian consumers can taste the exciting development of Nestlé, the ruby KitKat chocolate among the firsts in Europe, since the specialty product is available in some domestic food stores...
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Hundreds of new products are added to the portfolio of Caola Zrt.
From April this year, the Caola Zrt. became the exclusive distributor of the products of the London-based Freestlye Cosmetics Ltd.. The products of Freestlye Cosmetics has a wide product portfolio...
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Eco-friendly Heineken-cups
A popular choice among our PLA offerings, the Eco-Friendly 16oz Clear Plastic Beer Cup is sure to be an ideal fit for disposable beer cups in any pub, brewery, or...
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Dörnyei Otília strengthens the team of the Inspira Group from May
Dörnyei Otília has a 20-year research and customer management experience. In recent years Otília has worked as a Customer Relationship Manager at Gfk Hungária for domestic and international partners. Otília...
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New Country Manager at POS Services
Branislav Guštafík takes over the position of Dévényi-Radó Szilvia from 1 May. The new Country Manager comes from Bratislava and will be responsible for the Polish and Slovak markets as...
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(HU) Tartósítószer- és gluténmentes pékáruk az Omega Bázistól
Sorry, this entry is only available in HU....
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Street food – and what is behind it
Young people just love street food and our magazine has decided to ask Ákos Bősze, horeca target group manager of METRO Hungary about how this style developed and Many people...
Read moreSustainability : L’Oréal accelerates its transformation in 2017
A few days ahead of Earth Day on 22 April, L’Oréal publishes the 2017 Progress Report on its sustainability programme Sharing Beauty with All. The report shows significant progress, as...
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Pilsner Urquell Truck for the original Plzeň experience
National premiere: On April 27, the Ambassadors and Brand Managers of Pilsner Urquell unveiled the Pilsner Urquell Truck, which starts a nationwide tour in April. The Truck’s mission this year...
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Soccer legend takes centre stage in new Snickers advert
Brazilian legend Ronaldo has taken centre stage in a new Snickers advert poking fun at his nation’s rivalry with Argentina. In the clip, which was launched shortly after Argentina were...
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Magazine: Joint promotion by trademark using manufacturers
HUNGARIAN PRODUCT Nonprofit Kft. implemented the biggest marketing campaign of the last eight years, and last year brought a new record: 15 companies took part in the company’s 7th prize game. Nearly...
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The coffee that has brought us together 50 years ago
Hungary’s most iconic coffee brand, the OMNIA has been available on the shelves of the Hungarian stores since 1968. OMNIA came to the market as Hungary’s number one coffee brand...
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Sága’s renewal
Sága, the No.1 poultry product brand in the Hungarian market changes the packaging of products, has a new logo and invests HUF 3 billion in development. Erzsébet Szalayné Szilvágyi, sales manager...
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Fazekas Ildikó in EASA’s Top Management
The European Self-Regulatory Organization (EASA) is renewed every two years, and Ildikó Fazekas, the Secretary-General of the ÖRT, was re-elected. The EASA Bureau meeting was held in Helsinki under the...
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One of the oldest yogurt brand in Hungary has been renewed
The products of Danone’s Light and Fine brand will be available this spring with a new recipe and a new look. Danone’s yogurt and kefir products will be renewed as...
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Extreme Digital is completely owned by Hungarians again
Hungarian shareholders have repurchased the majority stake in Extreme Digital from Steinhoff International. Changes in the ownership structure do not affect the operations of the company, Hungary’s leading online retailer...
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The new bottle of vodka is really cool
Brown-Forman’s Finlandia vodka has unveiled a new packaging design that captures the “dynamic essence” of the brand. The design continues the brand’s half-century tradition of ice-inspired bottles, while incorporating premium...
Read moreTesco has renewed its stores with two billion forints investment
Tesco is waiting for its customers in Kecskemét and Nyíregyháza with a renewed store. All departments of the stores have been refurbished from 1-1 billion forints: many new appliances are...
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Auchan’s new employee volunteering program calls for openness
On 24 April 24, Auchan draws attention to the importance of volunteering and healthy lifestyle in the vicinity of its stores. The Day of Opennes program of the supermarket chain...
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