The smart bread market has continued to expand

By: Trademagazin editor Date: 2019. 11. 18. 11:32

From November, more than two thousand franchise-based domestic bakery companies have been supplying smart foods – the CEO of the Hajdúsági Sütödés Zrt. told MTI.

According to Szakács Tamás, foods that have a scientifically proven beneficial physiologically, health-promoting, or risk-reducing effect are called “smart” products. The smart food concept was selected last year as one of Hungary’s 100 most interesting innovations and in the spring among the 40 most recognized innovations at the Hungarian Innovation Grand Prix. (MTI)

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