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Another 3-4 years until recovery
At the Trade Marketing Klub’s “From market researchers first-hand” online event, experts analyzed the past 15 months. Price increases, volume decreases, promotional focus and shifts towards private labels and their...
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Permanent installation wins Display of the Year 2023
POPAI Hungary Association’s year-closing event organized with the Trade Marketing Klub was held in the Simándi József Hall of MOM Kult on 23 November. The host was the Bonafarm trade...
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Prevent Burnout!
The summer meeting of the Trade Marketing Klub invited the participants with an outstanding theme this year. The prevention of burnout is a topic that affects many people, which was...
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Amsterdam Trade Show 23-24 May 2023
PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association, which represents more than 4,000 member manufacturers around the globe. With offices in...
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What happened in the last 15 months?
The online meeting of the Trade Marketing Klub ” First-hand information from market researchers”, traditionally organized in April, dealt with the trends of the consumer goods market. The increase in...
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Permanent, non-FMCG Display of the Year in 2022
This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...
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Social media news
The online club meeting of the Trade Marketing Club on November 3 dealt with trends in social media platforms. The relevant experts presented the latest opportunities, expectations and challenges with...
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TRADE PLAYGROUND – With strict rules
We look forward to welcome you again this year at the biggest professional event of the FMCG market, the five-day Business Days conference in Tapolca, Hotel Pelion. TRADE PLAYGROUND –...
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(HU) Coca-Cola gyárlátogatás az MMSZ Zöld tagozattal
Sorry, this entry is only available in HU....
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(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH
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(HU) Fenntartható Gasztronómia Díjat alapított a METRO
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(HU) 6,8 százalékkal nőtt az európai kiskereskedelem a GfK tanulmánya szerint
Sorry, this entry is only available in HU....
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Data and intuition
At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...
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The winners have received their “Inno d’Or – Innovation of the Year 2022” awards
Last year Trade magazin first organised the competition with the goal of rewarding value-creating innovations, which satisfy relevant consumer needs, fit into existing trends or have been inspired by actual...
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Sure points in uncertainty
Possible responses to changes in the economic environment were discussed at the Business Dinner professional event on May 26th. Nearly 70 people, including several members of the Chain Bridge Club,...
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PLMA’s 2022 “World of Private Label” International Trade Show in a week
As indicated in our previous article PLMA’s annual “World of Private Label” International Trade Show opens 31/May – 1/June. at the RAI Exhibition Center in Amsterdam Show time Organiser of...
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Changing promotional expectations
This year, for the 14thtime, Trade magazin organised the ‘Most successful promotion of the year’ competition’s award ceremony and conference day. FMCG companies sent in their competition entries in 6...
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Market Researchers about the last 15 months
As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...
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Latest results from market researchers
True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...
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POS Services won five trophies on the Hungarian POPAI Awards
The Ceremony of the POPAI Awards 2021 took place at the hybrid year-end event of the Trade Marketing Club. On November 11, Ildikó Kátai, Secretary General of POPAI Hungary, announced...
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PLMA Trade Show live event again
Live events back in Amsterdam: PLMA’s “World of Private Label” on schedule for 14-15 December. PLMA International Council announced that the PLMA’s “World of Private Label” International Trade Show will...
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The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...
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Where to go next PLMA? – exclusive interview with the new president of PLMA
Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...
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Contactless solutions by Coca-Cola Freestyle
Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...
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In the beauty industry, SMS is of strategic importance
The use of SMS text messaging for marketing purposes is not new. Yet it is becoming more and more popular in the world of cosmetics. With clever catches, it serves...
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The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day
The “Most Successful Promotion of the Year 2019” awards were presented at the online professional day. Exciting presentations, great entries, valuable awards, proud winners, and nearly 100 people attended...
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The 2017 FMCG retailer ranking is out now
Trade magazin’s annual FMCG retailer ranking is always published on the first workday of June. The new data show that 2017 was a very good year for retailers and the...
Read moreTesco held its fourth regional Supplier Forum in Visegrád
On the 2nd of June 2, Tesco held its fourth regional Supplier Forum in Visegrád. At the event, 61 potential suppliers presented their products from Fejér, Komárom-Esztergom and Pest counties....
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