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Ferrero supports impulse sales with Coca-Cola TicTac
Ferrero is bringing back its limited-edition Coca-Cola flavoured Tic-Tacs, in a move designed to support retailers in “capitalising on the huge success of last year. POPAI Hungary’s mother organisation Shop!...
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Mother’s Day displays from Australia
The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of the Mother’s Day -held on the second Sunday of May...
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Eurobarometer: we don’t want a United States of Europe
Around eight in ten Europeans (81%) agree that one of the priorities for the Conference should be how the EU could better handle crises such as the COVID-19 pandemic. More...
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Retailers now able to offer virtual visualization solutions in-store
Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...
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Bird flu is not a threat anymore!
On 7 May 2021, the National Food Chain Safety Agency (Nébih) lifted the protection zone in Hajdú-Bihar county due to avian influenza. The mitigating measure is the result of the...
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Growth, speed, expansion
Focus topic of the newsletter E-Scanner of the Private Label Manufacturers Association is the expansion of retail players and the monitoring of changes. Growth is generated by acquisitions, online expansion...
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Reopening…
…well, as a matter of fact we have actually never closed down. There was only one day during the first wave of the pandemic when we didn’t work for a...
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(HU) Új ízesített sörrel készül a nyárra a Dreher
Sorry, this entry is only available in HU....
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Disposable can be sustainable
Essity the Swedish-German company strives for responsible and sustainable operations, taking into account the expectations of consumers and retail partners as well. Social responsibility is achieved by improving family wellbeing,...
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Walgreens rolls out 2-hour delivery nationwide
Walgreens announced on 4. May that it has launched contactless delivery in under two hours nationwide. Customers nationwide are now able to order more than 24,000 items directly from Walgreens for Same...
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Harrods open second H beauty emporium
Following the launch of its inaugural store in Lakeside, Essex in September 2020, Harrods has announced the opening of its next stand-alone H beauty destination in centre:mk, Milton Keynes. The 29,000 sq.ft....
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Winners’ Games 2021
The winners of the Shop! Gllobal Awards were announced. Only national and regional gold medalists can enter this competition, so it is considered the „Oscar” for the POP industry. The...
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Coca-Cola products will be available in larger bottles at discount stores from May
As of May 1, 2021, Coca-Cola HBC Hungary will replace the already available 1.75-liter packs in discount stores, which are considered the fastest growing segment of the Hungarian retail market,...
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‘MOST SUCCESSFUL PROMOTION OF THE YEAR 2020’ AWARDS presented
This year Trade magazin organised the ‘Most successful promotion of the year’ competition’s award ceremony and conference day for the 13th time. Entries arrived in 6 categories from FMCG companies...
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Zewa Tringle – Hungarian winner at the Global Awards
Winners, gold medalists of the local competitions of POPAI and Shop! chapters compete for the Shop! Global Awards, considered the “Oscars” of the POP profession, which is why it is...
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Recreation after covid – spas are getting increasingly popular
With four million vaccinees, hotels, spas and wellness services can be opened to visitors with a certificate of protection for the time being. According to Dr. Melanie Smith, a lecturer...
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HERO SUPER SHOT
HERO SUPER SHOT is a functional drink range, the products of which are made exclusively of modern superfood ingredients, traditional herbs and naturally occurring medicines. Contact: Foltin-Globe Kft. Melinda Péchy,...
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Bud Light Summer with $10M stimulus
Bud Light readies post-pandemic summer plans with $10M stimulus. VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars,...
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Hungarian webshops beat the banks during the epidemic – national research
During the epidemic, courier companies and webshops also ordered banks and insurers behind them; contrary to popular belief, the Hungarian nation is not a very complaining nation, at least not...
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That’s why Austria is about to re-open
A month-long lockdown aimed at curbing the coronavirus outbreak will be lifted in Vienna on May 3 and shops and service providers can reopen, the mayor of the Austrian capital...
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Wienerberger’s special brick was born in the digital space
Wienerberger introduces a unique product to the domestic market in terms of both the development process and the final result. Porotherm X-therm brick was created only with the help of...
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Amazon’s in-garage grocery delivery expands
Amazon is expanding its in-garage grocery delivery service to all markets where it currently offers grocery delivery through Amazon Fresh and Whole Foods Market from 26. April. The Key In-Garage...
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Consumer & Shopper Insights post-COVID at Shop! CoLabs
The renewed central leadership of POPAI and Shop! assotiations started the CoLabs innovative, relevant, fresh initiative with great succes. The CoLabs idea generator incubator events’ targetted to fill online events...
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A pound of chicken breast may cost up to 2,000 HUF
Feed prices have increased so much that market prices need to be increased, and the increase could reach 20-25 percent, meaning that chicken breast fillets can cost nearly HUF 2,000...
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Brands incentivize people to get vaccinated in the U.S.
Budweiser is among the brands that are giving away free products to support vaccine awareness and incentivize people to get vaccinated. More than half of adults in the U.S. have received...
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Private Label Today
First published in 1998, PLMA’s International Private Label Yearbook now covers trends in more than 7,000 product categories. According to Nielsen retailer brands sustained their market share position above 30%,...
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One of the largest players in the labour transport sector in Hungary for 25 years
Grafton Recruitment, one of the largest players in the Hungarian recruitment industry, opened its hungarian office a quarter of a century ago. The company will hold an online conference in...
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Neutrogena and Old Spice build internal content studios
Experiments like internal studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. As people seek ad-free...
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Organic Lager Now Being Brewed with 100% Solar Electricity
Michelob Ultra Pure Gold is now brewed with 100% renewable electricity from solar power. To mark the announcement, the certified-organic lager teamed with Colombian musician Maluma on a new song....
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Sydney to create ‘world-class boulevard’
Sydney is to invest $43.5 million converting the city’s downtown retail destination George Street into what it hopes will become a ‘world-class pedestrian boulevard’. New Italian style grocery comes here...
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