Posts From trademagazin

Copenhagen climate summit begins

The 15th UN climate summit has started in Copenhagen. On the event lasts until 18th December, representatives of 192 countries will be debating over the new global climate agreement which...

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Tesco: Club Card campaign

Tesco fell behind its rivals (Aldi, Sainsbury and Morrisons) a few times in Britain, but Tesco’s Club Card campaign succeded. According to Guardian; Tesco’s Club Card campaign succeded, therefore the...

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Holiday from health insurance resources payments

According to Stability Fund Association; It is worth to collect money for the holiday in health insurance funds, because it has a number of benefits. Several catering companies are waiting...

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Declining manufacturing orders in Germany

The German manufacturing orders showed an unexpected fall on October monthly basis, suggesting that the recovery of the largest European economy, is getting slower. According to the seasonally adjusted preliminary...

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One can buy until 2 pm on Christmas Day

The shops can be open until 2 pm on 24th December, on 31st stores will close earlier than usual, at 6 pm. During the Christmas holidays, on 25th and 26th...

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EUFE launched its roadshow for the renewal of high-quality public nurition

EUFE’s (Meal Vouchers Distributor Association) Roadshow arrived to its first stage to Gödöllő. The initiation seeks to promote healthy nutrition and mor variable public nurition. The program aims to encourage...

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Superbrands 2009 Gala: the recognitions for the best brands were handed over

The new High brands and Superbrands publications were presented at the Hotel Intercontinental in Budapest 3rd of December. The committees of well-known experts selected the new business and consumer Superbrands...

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EU's GDP increased again

In the third quarter of this year – the first time since January-March 2008 – European Union's economy expanded, compared to the previous quarter. According to Eurostat; The gross domestic...

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Lőrincz György became the winemaker of the year

Among five candidates, Lőrincz György winemaker from Eger was chosen as the winemaker of the 2009, by the Hungarian Wine Academy on Friday. Lőrincz György graduated as a food conservation...

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London started the Christmas season energetically

Despite the recession, the first major pre-Christmas shopping weekend in London was characterised by spending fever has not seen for two years, where millions of customers stormed the British capital's...

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Significant environmental savings at the Hungarian factories of Nestlé

Nestlé Hungária Ltd. reduced its power and water consumption by two-digit since 2006, in its Szerencs, Diósgyőr and Bük factories. "To minimize environmental impacts is the cornerstone of the Shared...

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Great recognition for the hotel

The five-star Hertelendy Castle became the member of Relais & Châteaux. Those exclusive hotels are the members of the Organization, which are belonging to a very high quality category. The...

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German Aldi and Lidl face decrease of consumers

Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...

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The Hungarian McDonald’s getting Greener during winter

McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...

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The Spar and the Maltese Charity Service, issued ”Love cards”

The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...

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Inspired by memories of the Nespresso

For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...

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Hungary will host the first Sustainable Food Chain World Summit next year

Hungary will host the first Sustainable Food Chain World Summit in August 2010 and the tenth Jubilee World Congress of Meat Hygiene and Meat Inspection. The premiere of the event...

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The crisis does not affect the food deliveries

Food delivery companies do not seem to face a significant downturn. The fast delivery, the changing supply and the energy saved on cooking are enough convincing reasons not save on...

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110 billion comes to tourism in 2009 and 2010

For this year and for next year, 110 billion HUF EU funding will be available, for the development of Hungarian tourism – said Kovács Miklós, Secretary of the Local Ministry,...

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Hungarian Wine Marketing to get sources

Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...

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Winery at the Corvinus University

The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...

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Szentkirályi big drop package: “Gimme a five”!

The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...

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Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...

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Weekend clothes Christmas Fair in the Tesco

On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....

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Fanta: Grab a taste of Friday!

Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....

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Decreasing alcohol consumption in Russia

This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...

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An age group waiting to be discovered

At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...

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Macfrut 2009 – Innovation and global trends

On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....

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From Hungarian salami to wild garlic

– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...

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Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

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