Posts From trademagazin
                    Copenhagen climate summit begins
                    
                        
																								Date: 2009-12-08 00:05:58
												                    
				
                The 15th UN climate summit has started in Copenhagen. On the event lasts until 18th December, representatives of 192 countries will be debating over the new global climate agreement which...
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                    Tesco: Club Card campaign
                    
                        
																								Date: 2009-12-08 00:05:28
												                    
				
                Tesco fell behind its rivals (Aldi, Sainsbury and Morrisons) a few times in Britain, but Tesco’s Club Card campaign succeded. According to Guardian; Tesco’s Club Card campaign succeded, therefore the...
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                    Holiday from health insurance resources payments
                    
                        
																								Date: 2009-12-08 00:03:28
												                    
				
                According to Stability Fund Association; It is worth to collect money for the holiday in health insurance funds, because it has a number of benefits. Several catering companies are waiting...
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                    Declining manufacturing orders in Germany
                    
                        
																								Date: 2009-12-08 00:01:25
												                    
				
                The German manufacturing orders showed an unexpected fall on October monthly basis, suggesting that the recovery of the largest European economy, is getting slower. According to the seasonally adjusted preliminary...
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                    One can buy until 2 pm on Christmas Day
                    
                        
																								Date: 2009-12-08 00:00:55
												                    
				
                The shops can be open until 2 pm on 24th December, on 31st stores will close earlier than usual, at 6 pm. During the Christmas holidays, on 25th and 26th...
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                    EUFE launched its roadshow for the renewal of high-quality public nurition
                    
                        
																								Date: 2009-12-08 00:00:10
												                    
				
                EUFE’s (Meal Vouchers Distributor Association) Roadshow arrived to its first stage to Gödöllő. The initiation seeks to promote healthy nutrition and mor variable public nurition. The program aims to encourage...
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                    Superbrands 2009 Gala: the recognitions for the best brands were handed over
                    
                        
																								Date: 2009-12-07 00:06:02
												                    
				
                The new High brands and Superbrands publications were presented at the Hotel Intercontinental in Budapest 3rd of December. The committees of well-known experts selected the new business and consumer Superbrands...
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                    EU's GDP increased again
                    
                        
																								Date: 2009-12-07 00:05:02
												                    
				
                In the third quarter of this year – the first time since January-March 2008 – European Union's economy expanded, compared to the previous quarter. According to Eurostat; The gross domestic...
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                    Lőrincz György became the winemaker of the year
                    
                        
																								Date: 2009-12-07 00:04:15
												                    
				
                Among five candidates, Lőrincz György winemaker from Eger was chosen as the winemaker of the 2009, by the Hungarian Wine Academy on Friday. Lőrincz György graduated as a food conservation...
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                    London started the Christmas season energetically
                    
                        
																								Date: 2009-12-07 00:03:21
												                    
				
                Despite the recession, the first major pre-Christmas shopping weekend in London was characterised by spending fever has not seen for two years, where millions of customers stormed the British capital's...
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                    Significant environmental savings at the Hungarian factories of Nestlé
                    
                        
																								Date: 2009-12-07 00:02:59
												                    
				
                Nestlé Hungária Ltd. reduced its power and water consumption by two-digit since 2006, in its Szerencs, Diósgyőr and Bük factories. "To minimize environmental impacts is the cornerstone of the Shared...
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                    Great recognition for the hotel
                    
                        
																								Date: 2009-12-07 00:02:01
												                    
				
                The five-star Hertelendy Castle became the member of Relais & Châteaux. Those exclusive hotels are the members of the Organization, which are belonging to a very high quality category. The...
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                    German Aldi and Lidl face decrease of consumers
                    
                        
																								Date: 2009-12-07 00:01:25
												                    
				
                Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...
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                    The Hungarian McDonald’s getting Greener during winter
                    
                        
																								Date: 2009-12-07 00:00:58
												                    
				
                McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...
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                    The Spar and the Maltese Charity Service, issued ”Love cards”
                    
                        
																								Date: 2009-12-07 00:00:30
												                    
				
                The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...
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                    Inspired by memories of the Nespresso
                    
                        
																								Date: 2009-12-07 00:00:15
												                    
				
                For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...
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                    Hungary will host the first Sustainable Food Chain World Summit next year
                    
                        
																								Date: 2009-12-04 00:08:01
												                    
				
                Hungary will host the first Sustainable Food Chain World Summit in August 2010 and the tenth Jubilee World Congress of Meat Hygiene and Meat Inspection. The premiere of the event...
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                    The crisis does not affect the food deliveries
                    
                        
																								Date: 2009-12-04 00:04:28
												                    
				
                Food delivery companies do not seem to face a significant downturn. The fast delivery, the changing supply and the energy saved on cooking are enough convincing reasons not save on...
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                    110 billion comes to tourism in 2009 and 2010
                    
                        
																								Date: 2009-12-04 00:04:25
												                    
				
                For this year and for next year, 110 billion HUF EU funding will be available, for the development of Hungarian tourism – said Kovács Miklós, Secretary of the Local Ministry,...
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                    Hungarian Wine Marketing to get sources
                    
                        
																								Date: 2009-12-04 00:03:55
												                    
				
                Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...
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                    Winery at the Corvinus University
                    
                        
																								Date: 2009-12-04 00:02:11
												                    
				
                The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...
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                    Szentkirályi big drop package: “Gimme a five”!
                    
                        
																								Date: 2009-12-04 00:01:57
												                    
				
                The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...
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                    Borsodi: individual coded SMS promotion
                    
                        
																								Date: 2009-12-04 00:01:05
												                    
				
                As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...
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                    Weekend clothes Christmas Fair in the Tesco
                    
                        
																								Date: 2009-12-04 00:00:49
												                    
				
                On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....
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                    Fanta: Grab a taste of Friday!
                    
                        
																								Date: 2009-12-04 00:00:21
												                    
				
                Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....
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                    Decreasing alcohol consumption in Russia
                    
                        
																								Date: 2009-12-04 00:00:15
												                    
				
                This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...
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                    An age group waiting to be discovered
                    
                        
																								Date: 2009-12-03 08:00:00
												                    
				
                At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...
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                    Macfrut 2009 – Innovation and global trends
                    
                        
																								Date: 2009-12-03 08:00:00
												                    
				
                On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....
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                    From Hungarian salami to wild garlic
                    
                        
																								Date: 2009-12-03 08:00:00
												                    
				
                – This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...
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                    Tastes in the mirror
                    
                        
																								Date: 2009-12-03 08:00:00
												                    
				
                Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...
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