reklám - Trademagazin

MHH: four thousand fewer advertisements appeared on television in the first half of the year
Date: 2020-11-05 11:35:57

Four thousand fewer advertisements appeared on commercial television in the first half of this year than at the same time last year, the communications directorate of the National Media and...

International Conference on Misleading Advertisings
Date: 2020-10-28 11:35:09

On 6 November 2020, for the eighth time, an English-language conference will be organized by the Pázmány Péter Catholic University JÁK Competition Law Research Center to present current issues of...

Bruce Willis is in the DieHard batteries’s new spot
Date: 2020-10-19 11:09:47

Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...

(HU) Sikeres összefogás a biztonságosabb online hirdetésért
Date: 2020-09-25 11:02:37

Sorry, this entry is only available in HU....

GVH workshop on advertisements for children
Date: 2020-09-24 11:22:13

Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...

ÖRT monitored with a new method
Date: 2020-09-18 11:22:18

The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...

The ÖRT negotiator room was named after Dr. Takács Ildikó
Date: 2020-09-16 11:20:23

Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...

Nielsen: This is an advertising space
Date: 2020-09-11 11:40:43

The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months...

Promotional video for a local catering service company – Video of the day
Date: 2020-07-30 08:56:37

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Unilever joins test of voice-powered ads
Date: 2020-07-23 11:26:42

Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...

Exclusive footage from behind the scenes of HELL commercial filmmaking with Bruce Willis
Date: 2020-06-17 11:23:49

We’ve seen Bruce Willis in comedy, thriller, a sea of action movies. He could be wearing an athlete, or a tie and suit, he is arguably one of the best-known...

NMHH: number of advertising spots has decreased
Date: 2020-05-27 11:55:34

Compared to the beginning of March, the number of advertising spots decreased by about ten thousand by the end of the month, the authority’s communications directorate told MTI on Wednesday,...

Republic Group’s new advertising podcast the RePort has been launched
Date: 2020-04-28 11:20:41

Iinspiration, creativity, knowledge and knowledge sharing cannot be quarantined. That’s why Republic Group has just launched its new advertising podcast, RePort. Szabolcs Márton, creative director of the Republic Group, discussed...

Panaceas against the coronavirus?
Date: 2020-03-20 11:33:04

In the current situation, many are seeking a panacea to protect themselves and their families from the disease. Utilizing this, many businesses are promoting products that provide effective protection against...

The industry has committed itself to versatile portrayal of people in advertising
Date: 2020-03-06 11:28:59

Under the auspices of the ÖRT, about thirty member companies and two professional organizations have committed themselves beyond the Code to promote human dignity in advertising. Signatories are committed to...

Social issues in brand building
Date: 2020-02-24 11:32:51

What a company thinks about social issues is now emerging as it builds its brand. This is how “brand purpose” or “doing good” campaigns link social advertising issues with marketing....

The GVH has published information on advertisements targeting children
Date: 2020-02-21 11:40:40

The Economic Competition Office (GVH) has issued a leaflet about advertisements aimed at children to alert advertisers to potential infringements – GVH announced on Friday. It is illegal for children...

The Hungarian advertising market is expected to grow by 7 percent this year
Date: 2020-02-13 11:40:57

The Hungarian advertising market is expected to grow by 7 percent this year, mainly due to the competitive sector, as 2020 is expected to be a quieter period for political...

YES! – for advertising self-regulation and the relationship with CSR
Date: 2020-02-11 11:23:51

Professional thinking about CSR often leaves out the question of ethical marketing and commitment to ethical advertising. Can you really be called socially responsible if your advertising is not ethical?...

IKEA understands Prince Harry and Princess Meghan
Date: 2020-01-21 11:00:34

Ikea posted an ad on Instagram in response to the decision of Meghan Markle and Prince Harry – origo wrote after Express.co.uk. Ikea, clearly the winner of the Millennium, posted...

ÖRT closed a successful year
Date: 2020-01-13 11:40:33

Nearly 800 preliminary opinions, expanding memberships, and a line of professional information for better compliance – this is what characterized ÖRT’s past year. Undoubtedly, most people are familiar with the...

Tesco’s time-travelling Christmas advert will celebrate its 100th anniversary
Date: 2019-11-18 08:50:20

Tesco has unveiled its 2019 Christmas advertising campaign by sending one of its delivery drivers back in time to celebrate the Big 4 giant’s 100th anniversary. The grocer said its...

Law and self-regulation – deepening cooperation
Date: 2019-11-15 11:21:11

The acceptance of self-regulation by law is already well on its way. As a further step, the ÖRT will offer a special prize for the best scientific student dissertation in...

Throne Claims in the Online Advertising Market
Date: 2019-11-04 11:10:16

Currently, two large companies still dominate the online advertising market, Google and Facebook. However, in recent times, a whole team of young companies have begun to claim the throne. Trends...

There are online advertisements that are welcomed by Hungarian consumers
Date: 2019-09-05 11:12:49

NetADclick, an online advertising specialist, has surveyed the growing popularity of vegan cosmetics. Well-positioned, informative advertisements are even enjoyed by members of the group – according to a survey of...

ÖRT gains momentum
Date: 2019-06-24 21:51:27

Leaders of the Self-regulatory Advertising Board (ÖRT) regularly visit advertising agencies to give presentations about legal and ethical issues related to advertising. Prevention is an important element of self-regulation –...

Export success requires patience and perseverance
Date: 2019-06-24 20:52:18

The Törley Sparkling Wine Cellar was the venue of the Agóra conference titled ‘Sales without Borders’, organised by KNK PR & Média for the Hungarian Product Nonprofit Kft. Participants were discussing...

Gerendi Zsolt is ÖRT’s new Secretary General
Date: 2019-06-19 11:22:47

The ÖRT team has been expanded. Gerendi Zsolt strengthens ÖRT’s team as the new Secretary General. After working for more than 20 years in agency field, he decided to switch...

Which brand you have on your playlist
Date: 2019-06-07 11:20:42

Rossmann gathered serious fans with its latest advertising music. The main sponsor of the Brand Tester theme park, which reopens on 22 June achieved a great success that their song...

New SPAR campaign. For Me. For You.
Date: 2019-05-21 11:45:00

SPAR launches its latest communication campaign with cheerful, energetic, tight, clip-like commercials in a much more personal tone than before. The campaign was created by Spice Communication. Numerous research, consumer...

MHH: four thousand fewer advertisements appeared on television in the first half of the year Date: 2020-11-05 11:35:57

International Conference on Misleading Advertisings Date: 2020-10-28 11:35:09

Bruce Willis is in the DieHard batteries’s new spot Date: 2020-10-19 11:09:47

(HU) Sikeres összefogás a biztonságosabb online hirdetésért Date: 2020-09-25 11:02:37

GVH workshop on advertisements for children Date: 2020-09-24 11:22:13

ÖRT monitored with a new method Date: 2020-09-18 11:22:18

The ÖRT negotiator room was named after Dr. Takács Ildikó Date: 2020-09-16 11:20:23

Nielsen: This is an advertising space Date: 2020-09-11 11:40:43

Promotional video for a local catering service company – Video of the day Date: 2020-07-30 08:56:37

Unilever joins test of voice-powered ads Date: 2020-07-23 11:26:42

Exclusive footage from behind the scenes of HELL commercial filmmaking with Bruce Willis Date: 2020-06-17 11:23:49

NMHH: number of advertising spots has decreased Date: 2020-05-27 11:55:34

Republic Group’s new advertising podcast the RePort has been launched Date: 2020-04-28 11:20:41

Panaceas against the coronavirus? Date: 2020-03-20 11:33:04

The industry has committed itself to versatile portrayal of people in advertising Date: 2020-03-06 11:28:59

Social issues in brand building Date: 2020-02-24 11:32:51

The GVH has published information on advertisements targeting children Date: 2020-02-21 11:40:40

The Hungarian advertising market is expected to grow by 7 percent this year Date: 2020-02-13 11:40:57

YES! – for advertising self-regulation and the relationship with CSR Date: 2020-02-11 11:23:51

IKEA understands Prince Harry and Princess Meghan Date: 2020-01-21 11:00:34

ÖRT closed a successful year Date: 2020-01-13 11:40:33

Tesco’s time-travelling Christmas advert will celebrate its 100th anniversary Date: 2019-11-18 08:50:20

Law and self-regulation – deepening cooperation Date: 2019-11-15 11:21:11

Throne Claims in the Online Advertising Market Date: 2019-11-04 11:10:16

There are online advertisements that are welcomed by Hungarian consumers Date: 2019-09-05 11:12:49

ÖRT gains momentum Date: 2019-06-24 21:51:27

Export success requires patience and perseverance Date: 2019-06-24 20:52:18

Gerendi Zsolt is ÖRT’s new Secretary General Date: 2019-06-19 11:22:47

Which brand you have on your playlist Date: 2019-06-07 11:20:42

New SPAR campaign. For Me. For You. Date: 2019-05-21 11:45:00