The GVH has published information on advertisements targeting children

By: Trademagazin editor Date: 2020. 02. 21. 11:40

The Economic Competition Office (GVH) has issued a leaflet about advertisements aimed at children to alert advertisers to potential infringements – GVH announced on Friday.

It is illegal for children to be directly called to buy something or get their parents to do it, they wrote. In the case of online advertising, the GVH recommends that you consider using keywords and content that are of interest to children, and targeting their channels. Children are not prohibited from advertising, but advertisers need to consider whether they really should involve the youngest in advertising, they wrote. (MTI)