Tag "piackutatás"

Cheaper, fewer, promotional

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

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Nearly 90% of American chefs would serve artificially produced meat

A new survey conducted by food technology company SuperMeat discovered that 86% of American chefs are interested in serving artificially produced meats, poultry or seafood to their guests. The survey,...

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Shipments of smartphones fell by 8.7 percent in the second quarter

In a year-on-year comparison, the shipment of smartphones in the world fell by 8.7 percent to 286 million in the second quarter of this year – according to the preliminary...

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(HU) Szeretne átfogó képet kapni az online FMCG piacról?

Sorry, this entry is only available in Hungarian....

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Latest results from market researchers

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

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Magazine: Optimistic investors in the SME sector

The latest market research of Magyar Bankholding and NMS Hungary focused on the planned and realised investments of SMEs with a minimum sales revenue of HUF 300 million. From the...

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Magazine: 2020 was a record breaking year in the FMCG market

At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....

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Global smartphone sales grew in the first quarter

After last year’s big downturn, smartphone sales rose more than a quarter in the first quarter of this year, according to a report released on Monday by market research firm...

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SPAR Group’s fresh meat sales highest among retail chains in Hungary

Market research by Scores Group finds that the SPAR Group’s outlets are the preferred retail chain when it comes to purchasing fresh meat products. SPAR has been operating its own...

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Nielsen: This is an advertising space

The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months...

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Nielsen: Hungarians ate twenty million frozen pizzas in a year

Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of...

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At the peak of the exit restriction, the turnover of beer increased by one-fifth

In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...

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Global sales of smartphones declined in the first quarter of this year

In the first quarter of this year, 299 million 138,000 smartphones were sold worldwide, 20.2 percent less than a year earlier, according to the U.S. market research website Gartner Strategy....

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Firsthand information from market researchers: The first online TMC meetingPopai

There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...

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(HU) Így alakult a pánik-index a járvány idején a fogyasztás szempontjából

Sorry, this entry is only available in Hungarian....

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Less luxury, more health?

In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...

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Nielsen: we spent 2.5 trillion HUF in retail in 2019

Hungarians spent nearly 2,500 billion forints in 17,000 business units in 2019, which is a 7 percent increase, compared to the 2018 total annual sales. Sales volume increased by about...

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Amazon is the most valuable brand according to Brand Finance

Amazon is the most valuable brand in the world according to the 2020 Global 500 Ranking of the UK’s Brand Finance market research and business consulting firm. According to the...

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Nielsen: sales of slimming products jumps in January

Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...

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Global PC sales increased after seven years

Global PC sales increased for the first time last year after seven years – according to data from two leading industry companies. US International Data Corporation (IDC), an IT and...

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Consumer protection authorities give good marks to online FMCG

On 31 October the consumer protection state secretariat of the Ministry for Innovation and Technology organised the latest event in the ‘Consumer Protection Friday’ programme series. This time the topic...

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Taste Tomorrow: Being familiar with consumption trends is the key to success

Bakery and confectionery ingredient maker Puratos Group is the Belgian parent company of Puratos Hungary Zrt., and it has 69 affiliates and employs 9,100 people – the group is the...

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Worldwide smartphone traffic has declined

Global smartphone sales decreased in the second quarter, according to the Gartner market research firm. According to Gartner’s records, global smartphone sales decreased by 1.7 percent in the second quarter...

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Growing market, expanding research

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

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Nielsen: manufacturer brands and discount stores are the most popular in retail

Manufacturer brands and discount stores were the most popular participants of retail in 2018, according to the retail survey of Nielsen monitoring 90 food and 80 household chemicals and beauty...

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40 billion HUF for detergents, 20 billion HUF for fabric softener

The retail sales of detergents were below average, while the retail sales of fabric softeners showed an above the average growth in domestic retail trade between August 2016 and July...

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New Business Development Manager strengthens GfK’s team

A new member with a long experience strenghtens the Hungarian Shopper team of GfK from July 2017. In July 2017 Turcsán Tünde joined as a Business Development Manager to GfK’s...

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The GfK market research company may have a new owner

German market research firm GfK named an executive from its main shareholder as its chairman on Thursday, on the same day a magazine reported the shareholder was considering a sale...

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Magazine: Anuga: what will be the major trends of 2016?

Anuga analysed the latest trends in detail, within the framework of its Innnova Market Insights forum and our magazine sets out to introduce some of them. One of the biggest...

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GfK: households spend 20 percent more on fast moving consumer goods in December

An average household spent 74 thousand HUF on food and household chemical goods in December last year, which was 20 percent more than the monthly average of 61,500 HUF –...

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