Tag "piackutatás"

YouGov completes the acquisition of GfK’s Consumer Panel Services

YouGov plc the international market research and data analytics group, is pleased to announce the completion of its acquisition of the Consumer Panel Services of GfK GmbH. CPS GfK is...

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TMK Market Researchers: what happened in the last 15 months?

This article is available for reading in Trade magazin 2023/6-7.   “First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where...

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Every fifth domestic company plans to use artificial intelligence

The attitude of companies regarding the growing popularity of artificial intelligence is divided. Some of the companies already use solutions based on artificial intelligence, and although several are planning to...

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The Trade Marketing Club is coming: from market researchers, firsthand

Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...

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interpack 2023: investments in machinery and equipment are stimulated by the growing demand for packaged food

The sustained growth of the world’s population, spreading urbanization, higher levels of employment and rising incomes are increasing the demand for packaged foods worldwide. According to the market research forecast...

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Cheaper, fewer, promotional

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

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Nearly 90% of American chefs would serve artificially produced meat

A new survey conducted by food technology company SuperMeat discovered that 86% of American chefs are interested in serving artificially produced meats, poultry or seafood to their guests. The survey,...

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Shipments of smartphones fell by 8.7 percent in the second quarter

In a year-on-year comparison, the shipment of smartphones in the world fell by 8.7 percent to 286 million in the second quarter of this year – according to the preliminary...

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(HU) Szeretne átfogó képet kapni az online FMCG piacról?

Sorry, this entry is only available in Hungarian....

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Latest results from market researchers

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

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Magazine: Optimistic investors in the SME sector

The latest market research of Magyar Bankholding and NMS Hungary focused on the planned and realised investments of SMEs with a minimum sales revenue of HUF 300 million. From the...

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Magazine: 2020 was a record breaking year in the FMCG market

At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....

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Global smartphone sales grew in the first quarter

After last year’s big downturn, smartphone sales rose more than a quarter in the first quarter of this year, according to a report released on Monday by market research firm...

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SPAR Group’s fresh meat sales highest among retail chains in Hungary

Market research by Scores Group finds that the SPAR Group’s outlets are the preferred retail chain when it comes to purchasing fresh meat products. SPAR has been operating its own...

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Nielsen: This is an advertising space

The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months...

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Nielsen: Hungarians ate twenty million frozen pizzas in a year

Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of...

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At the peak of the exit restriction, the turnover of beer increased by one-fifth

In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...

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Global sales of smartphones declined in the first quarter of this year

In the first quarter of this year, 299 million 138,000 smartphones were sold worldwide, 20.2 percent less than a year earlier, according to the U.S. market research website Gartner Strategy....

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Firsthand information from market researchers: The first online TMC meetingPopai

There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...

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(HU) Így alakult a pánik-index a járvány idején a fogyasztás szempontjából

Sorry, this entry is only available in Hungarian....

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Less luxury, more health?

In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...

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Nielsen: we spent 2.5 trillion HUF in retail in 2019

Hungarians spent nearly 2,500 billion forints in 17,000 business units in 2019, which is a 7 percent increase, compared to the 2018 total annual sales. Sales volume increased by about...

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Amazon is the most valuable brand according to Brand Finance

Amazon is the most valuable brand in the world according to the 2020 Global 500 Ranking of the UK’s Brand Finance market research and business consulting firm. According to the...

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Nielsen: sales of slimming products jumps in January

Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...

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Global PC sales increased after seven years

Global PC sales increased for the first time last year after seven years – according to data from two leading industry companies. US International Data Corporation (IDC), an IT and...

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Consumer protection authorities give good marks to online FMCG

On 31 October the consumer protection state secretariat of the Ministry for Innovation and Technology organised the latest event in the ‘Consumer Protection Friday’ programme series. This time the topic...

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Taste Tomorrow: Being familiar with consumption trends is the key to success

Bakery and confectionery ingredient maker Puratos Group is the Belgian parent company of Puratos Hungary Zrt., and it has 69 affiliates and employs 9,100 people – the group is the...

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Worldwide smartphone traffic has declined

Global smartphone sales decreased in the second quarter, according to the Gartner market research firm. According to Gartner’s records, global smartphone sales decreased by 1.7 percent in the second quarter...

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Growing market, expanding research

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

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Nielsen: manufacturer brands and discount stores are the most popular in retail

Manufacturer brands and discount stores were the most popular participants of retail in 2018, according to the retail survey of Nielsen monitoring 90 food and 80 household chemicals and beauty...

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