Tag "Pápai Hús"

Magazine: Will this year’s barbecue season go up in smoke?

Jens Hillebrand, managing director of Trade Group Europe Kft.: “During the pandemic there was an upturn in the grill product market, but we are pessimistic about this year’s season: growing...

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Magazine: Expanding free-from universe

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

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Magazine: It is the taste of ham that matters, not its size

It is high season for ham before Easter, but this time of the year is only one stronger period in a diverse category that realises a good sales performance throughout...

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August is about domestic products

Sorry, this entry is only available in Hungarian....

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Pápai Hús Kft. developed from two billion forints.

The Pápai Hús Kft. bought packaging and processing equipments for two billion forints. The new machines enable the production of forty percent more ham and smoked goods, and thirty percent...

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They are free from!

The market of free-from products is really diverse and had a successful year in 2020. Zsófia Zsargó, Upfield Hungary Kft.’s senior brand manager said: margarine volume sale were up considerably...

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Promotional television commercials from a neuromarketing perspective

There is fierce competition between brands and service providers, and companies have great influence on the decisions of consumers. It isn’t an easy job to conquer the hearts of consumers,...

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Pápai Meat launches an attitude-shaping campaign called ‘Bring It Together’

Non-prejudice is at the fore of the Pápai Meat Bring It Together campaign. The company wants to support people to turn to each other without bias and with interest. This...

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Successful trade marketing strategies here and beyond the Neverending Sea

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

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Magazine: Wieners and frankfurters: A developing category

Wieners and frankfurters still have the biggest share in the meat product category, 14 percent in value and 20 percent in volume. Data by Pick Szeged reveal that volume sales...

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Pápai Hús supports those in need during the pandemic

Pápai hús Ltd. is helping those who are in the hardest position doe to the coronavirus pandemic. For Easter, the company, in cooperation with the Hungarian Maltese Charity Service, offered...

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Magazine: Ham prices getting fatter

Pork has undergone an eventful period recently. Last year the swine fever epidemic started in China, as a result of which China’s pig stock reduced by 40 per cent and...

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Magazine: New regulation brings improvement

In August 2017 the new Hungarian Food Book entered into force, which specifies the minimum meat and mechanically deboned meat contents of meat products – in the wiener/frankfurter category the...

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Magazine: The barbecue grills are already sizzling

Although manufacturers do their best to offer alternatives for the autumn-winter period, barbecues have remained a spring-summer thing, so the category of grill products is very much seasonal and sales...

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Magazine: When buying ham, shoppers prefer branded products

In March-April 2017 combined volume sales of the ‘smoked meat’ and ‘smoked-cooked meat’ categories amounted to 3,944 tons, 6.7 percent more than in the same period of 2016 – reported...

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Magazine: To spread or not to spread

The dominance of pre-packaged products and private label products characterise the liver paté market. A small drop in volume sales has been offset by an increase in value sales. Zoltán Szántó, senior...

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Magazine: Wieners and frankfurters

Pork’s price grew considerably in 2017, but despite this trend most market players don’t think that wiener and frankfurter prices will increase much in the end-of-year peak season. Zsuzsa Takácsné Rácz,...

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Pápai Sliced Bacon

New products have been added to Pápai Hús Kft.’s product portfolio. Since July the product has been available in shops in a new packaging and with a new look, in...

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Pápai Hús: Hungarian consumers are looking for quality ham for Easter

An increasing demand occurs towards high quality Hungarian smoked meat products for Easter on the store shelves. The price sensitivity of the previous years seems to recede, while 70 percent...

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The purchase contract of the Pápai Hús was concluded

The liquidator of the National Reorganization Nonprofit Ltd. told MTI on Thursday that the contract with the winner of the tender has been concluded for the assets of the Pápai...

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Magazine: Wiener shifts into fifth gear

2015 was a good year for the wiener market. However, in the first half of 2016 the market lost dynamism, mainly because of the decline in the sales of lower-priced...

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The Frankin Templeton’s Asian partner acquires the meat plant

The assets of troubled Hungarian meat firm Pápai Hús company was reportedly purchased by Frank Liu, a Franklin Templeton president in Asia, who submitted the best offer for the assets...

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Pápai Hús: the liquidator accepted the 1.13 billion HUF bid

The liquidator accepted one of the two bids received for the Pápai meat company. The winner has become the TANO Commerce Kft., with its 1,134 billion HUF bid – the...

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110 million-forint offer for Pápai Hús

HUF 110 million was offered for Pápai Hús Kft.’s HUF 4.5-billion worth of assets. If the tender will be deemed successful, the new owner may sign employment contracts with the...

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