Pápai Hús: Hungarian consumers are looking for quality ham for Easter
An increasing demand occurs towards high quality Hungarian smoked meat products for Easter on the store shelves.
The price sensitivity of the previous years seems to recede, while 70 percent of the smoked products are still purchased in the Easter season. The Pápai Hús – that is on a growing path under the control of a new management and a new investor – delivers a total of about 600 tons of smoked Easter product to the stores in March and April cleaving an approximately 10 percent slice from this specific market segment.
Related news
Tamás Éder: ham is no longer the star of Easter
The purchase and consumption of ham products in Hungary during…
Read more >The discounters reduce the price of Easter ham with imports: what can we expect this year?
As the Easter season approaches, discounters are trying to enter…
Read more >Not many stores will be open during the holidays
March 29, Good Friday, will be a public holiday in…
Read more >Related news
IKEA is expanding its services in seven large rural towns
In the spirit of affordability and accessibility, IKEA is constantly…
Read more >Summer arrives early with the new flavour of Borsodi Friss
The Borsodi Friss product line is being expanded with a…
Read more >NAK-FruitVeB: there is also plenty of Hungarian horseradish for export
In addition to the domestic market, there is plenty of…
Read more >