online - Trademagazin

Offline and online – hand in hand
Date: 2024-10-09 11:27:57

Modern consumers increasingly expect the harmonisation of online and offline channels: they want fast, convenient and personalised shopping options. This article is available for reading in Trade magazin 2024/10 Domestic...

Árukereső.hu: this is what is bought here and in the region online during the heat wave
Date: 2024-07-25 12:15:49

The summer heat is becoming more and more intense, and not only in Hungary, but also in the entire region, people are looking for ways to cool down. The popularity...

Representing interests – irrespective of company size
Date: 2024-06-24 11:16:17

In the following interview Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) analyses the biggest challenges and successes of the Hungarian retail trade sector in 2023. This...

Cross-border ecommerce reached 237 billion euros
Date: 2024-05-07 09:03:39

The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated...

Billa’s online shop grows
Date: 2023-11-23 09:03:56

Billa’s online range has grown by 50% in the last three years alone – especially in the plant-based, organic and gluten-free segments. The store, which was launched in 1999, offered...

Személyesen vagy online?
Date: 2023-10-05 11:22:02

Az elmúlt években a koronavírus számos országban, így hazánkban is jelentős mértékben hozzájárult az online értékesítés népszerűségének növekedéséhez. Bár kijelenthető, hogy az online piac egyre nagyobb szeletét teszi ki a...

In 2023 the key to success can be category and channel level analysis
Date: 2023-06-13 12:38:39

According to Tünde Turcsán, FMCG director of GfK, the Hungarian consumer confidence index has kept falling in the last 1-1.5 years. This article is available for reading in Trade magazin...

K&H: information security “hygiene” has become a key issue
Date: 2023-05-19 11:47:54

Fraudsters try to deceive people on more and more fronts – either on the phone or in the electronic space. Scams are becoming more and more sophisticated and difficult to...

Serving customers for 30 years: dm celebrates with charity competition
Date: 2023-05-09 10:11:46

Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...

Discount Channel The Fastest-Growing In France In Q1, Says Kantar
Date: 2023-04-28 09:23:02

The discount channel reported a 0.4 percentage point increase in market share in France in the first quarter of 2023, to hold 11% of the market, new data from Kantar...

Role of e-commerce to strengthen in grocery retail this year
Date: 2023-04-20 11:51:48

According to the experts of smart logistics service provider DODO, the proportion of online FMCG orders with home delivery will continue to grow this year. As the popularity of online...

Renewal for ALDI Online
Date: 2023-03-30 10:56:15

As a reaction to the rapidly growing popularity of online grocery shopping, ALDI and ROKSH have decided to revamp the ALDI Online website. For instance customers can now also communicate...

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Date: 2022-12-20 08:28:25

Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...

ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year
Date: 2022-12-15 10:36:35

ALDI Hungary is constantly working to keep the impact of its activities on the environment as low as possible. The weekly 40-48-page flyer of the department store chain, which is...

A new drugstore chain has appeared in Hungary, it is already very popular
Date: 2022-11-10 11:09:32

The aim of the Czech Pilulka.hu is to be the number one online drug store in Hungary, also available via mobile application. According to the announcement, the Czech online pharmaceutical...

The Etesd az Eszed school challenge is expanding to a national level
Date: 2022-10-14 13:54:42

After last year’s successful trial, the joint health education training program of Nestlé Hungária and Okos Doboz was extended nationwide in October this year. In addition to students, schools and...

Orbico celebrates 10th anniversary with portfolio expansion
Date: 2022-10-10 10:37:26

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

The drought is so severe that the trees are begging the dogs! – online discourse on drought
Date: 2022-09-14 10:38:13

After the dry months behind us, autumn and rainy weather finally arrived with the first of September. Based on the online discourse of the past year, the research team of...

Spar’s online store has been renewed, with technical items, too
Date: 2022-09-06 10:08:44

Spar has transformed the interface of its online store and broadened the offer. As a result of the change, the store chain delivers the ordered technical items, garden and kitchen...

Magazine: Offline and online synergies at dm
Date: 2022-07-13 10:15:14

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential. The “active beauty” loyalty programme is one of the engines of dm’s...

Digital services: epoch-making regulation for the safety of the online space
Date: 2022-07-05 08:14:37

In order to create a fairer business environment and greater choice, the proposal for a regulation on digital markets imposes obligations on giant platforms acting as “gatekeepers” (i.e. almost unavoidable...

Rossmann: Network improvement in both quantity and quality
Date: 2022-07-01 09:15:01

Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...

Even more changes…
Date: 2022-06-20 10:12:49

At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...

Merger by Sweden’s Mathem and Mat.se
Date: 2022-05-20 10:59:30

Swedish online grocer Mathem is waiting for an approval from the Swedish Competition Authority, after it has completed its merger with Mat.se. This deal makes Axfood the second largest owner...

Market Researchers about the last 15 months
Date: 2022-04-07 11:29:43

As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...

Latest results from market researchers
Date: 2022-03-30 11:09:45

True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...

The age of mass deep-fake videos is a long way off, but marketing could already be revolutionized by artificial intelligence
Date: 2022-02-25 10:03:35

From e-commerce to hybrid events to the automotive industry, video content has advanced in all segments, building customer relationships, presenting services, products or strengthening the corporate brand with outstanding results....

Magazine: Restructuring affects more sectors
Date: 2022-02-24 06:46:38

In December 2021 Ipsos did an online survey with 2,545 respondents from Hungary, Austria, Slovakia and the Czech Republic (the respondents were minimum 16 years old). Digital daily life Only...

Majority Of Dutch Consumers Use Supermarket Apps, Research Finds
Date: 2022-02-22 08:30:52

Around 83% of Dutch shoppers use a supermarket app, with offers and digital loyalty cards being the most sought-after features, a survey from PanelWizard and Albert Heijn’s data has revealed....

IVSZ: Students of programming courses can find employment quickly and with good salaries
Date: 2022-02-22 07:54:49

Sorry, this entry is only available in HU....

Offline and online – hand in hand Date: 2024-10-09 11:27:57

Árukereső.hu: this is what is bought here and in the region online during the heat wave Date: 2024-07-25 12:15:49

Representing interests – irrespective of company size Date: 2024-06-24 11:16:17

Cross-border ecommerce reached 237 billion euros Date: 2024-05-07 09:03:39

Billa’s online shop grows Date: 2023-11-23 09:03:56

Személyesen vagy online? Date: 2023-10-05 11:22:02

In 2023 the key to success can be category and channel level analysis Date: 2023-06-13 12:38:39

K&H: information security “hygiene” has become a key issue Date: 2023-05-19 11:47:54

Serving customers for 30 years: dm celebrates with charity competition Date: 2023-05-09 10:11:46

Discount Channel The Fastest-Growing In France In Q1, Says Kantar Date: 2023-04-28 09:23:02

Role of e-commerce to strengthen in grocery retail this year Date: 2023-04-20 11:51:48

Renewal for ALDI Online Date: 2023-03-30 10:56:15

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm Date: 2022-12-20 08:28:25

ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year Date: 2022-12-15 10:36:35

A new drugstore chain has appeared in Hungary, it is already very popular Date: 2022-11-10 11:09:32

The Etesd az Eszed school challenge is expanding to a national level Date: 2022-10-14 13:54:42

Orbico celebrates 10th anniversary with portfolio expansion Date: 2022-10-10 10:37:26

The drought is so severe that the trees are begging the dogs! – online discourse on drought Date: 2022-09-14 10:38:13

Spar’s online store has been renewed, with technical items, too Date: 2022-09-06 10:08:44

Magazine: Offline and online synergies at dm Date: 2022-07-13 10:15:14

Digital services: epoch-making regulation for the safety of the online space Date: 2022-07-05 08:14:37

Rossmann: Network improvement in both quantity and quality Date: 2022-07-01 09:15:01

Even more changes… Date: 2022-06-20 10:12:49

Merger by Sweden’s Mathem and Mat.se Date: 2022-05-20 10:59:30

Market Researchers about the last 15 months Date: 2022-04-07 11:29:43

Latest results from market researchers Date: 2022-03-30 11:09:45

The age of mass deep-fake videos is a long way off, but marketing could already be revolutionized by artificial intelligence Date: 2022-02-25 10:03:35

Magazine: Restructuring affects more sectors Date: 2022-02-24 06:46:38

Majority Of Dutch Consumers Use Supermarket Apps, Research Finds Date: 2022-02-22 08:30:52

IVSZ: Students of programming courses can find employment quickly and with good salaries Date: 2022-02-22 07:54:49