Tag "Nielsen"

Nielsen: favourable trends on the baby food market

In Hungary the baby's food retail turnover increased by 12 percent in value between December to July, compared to the previous comparable period. In terms of diapers and baby-wipes Nielsen’s...

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Nielsen: food retail increased both in value and volume

The turnover in the food retail trade achieved more than 1,000 billion HUF between December 2014, and July 2015 in the ninety product categories measured by Nielsen; 4 percent more...

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Hungary's food-retail is on podium

The value and volume of food-retailing in Hungary has increased more than the European average during the second quarter, compared to the April-June period of the last year. In terms...

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Nielsen: the sales of household chemicals and cosmetics increased by six percent in value

The retail turnover of household chemical goods and cosmetics was nearly 170 billion HUF in the first half of this year, which is 6 percent more than in the January-June...

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Nielsen: the companies spent 24 percent more on the TV advertising of foods

The companies spent 24 percent more 78.4 billion HUF on the TV advertising of food products in the first half on list price, without discounts – told the Nielsen Közönségmérés...

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Nielsen: the consumer confidence index declined by two points

The consumer confidence index decreased to 55 points in the second quarter in Hungary, compared to the 57 points of the first quarter. But it is still more than the...

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Nielsen: Retail food sales has grown in terms of value and volume

Retail food sales has reached nearly 750 billion HUF between December 2014 – May 2015 amongst the 90 product categories measured by Nielsen. This means 4 percent increase compared to...

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Manufacturer brands stayed strong

Shower gel is in the top 10 of the 70 household chemical and cosmetics categories audited by Nielsen. Sales were worth HUF 15 billion in the March 2014-February 2015 period,...

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FMCG trends: decline in volume sales

FMCG volume sales dropped in all quarters of the last three years in Russia. Between December 2014 and February 2015 1 percent fewer products were sold than in the previous...

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Nielsen: Nearly half of the Hungarian consumers are open to new products

An average of 32 500 new products appear in the food retail every year and after twelve months about 8 thousand remain on the market – Barta Mónika, Senior Account...

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Nielsen: the majority of the retail promotions close with losses

Food, household chemical goods and cosmetics manufacturing companies close six out of ten retail discount actions with lossses and the balance is deteriorating further – the three-year analysis of the...

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Retail sales of household chemicals and cosmetics increased this year

The favorable trends continue this year in the household chemicals and cosmetics retail trade. In January-April, store sales rose by 6 percent to 110 billion HUF, compared to last year's...

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Nielsen: Hungarian grocery store turnover increased above the average

The domestic food stores sold 4.9 percent more products in terms of value, while 3.0 percent more in terms of volume, during the first quarter of this year than during...

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Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns

Nielsen vice president Uta Werner and senior vice president Rick Hall are the authors of a study on how to overcome obstacles that are in the way of high-efficiency promotions....

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Nielsen: growing consumer confidence in Hungary

Hungary belongs to the fifteen European countries where the consumer confidence index rose in the first quarter to 57 points, from the 54 points of last year's fourth quarter –...

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Food retail sales to grow this year

Food retail sales grew again both in value and volume. The shops reached revenues of around 490 billion HUF between December 2014 and March 2015 in the Ninety categories measured...

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One thousands small grocery stores disappeared in a year

A total of 17,729 general food stores were operating in Hungary at the beginning of this year. In January 2014 their number was 18,679. This means a 5 percent decline....

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The majority of the domestic consumers are open for online food shopping

One in six Hungarian consumers have purchased food products available in online retail, which were shipped to home. Apart from them, more than half of the Hungarian consumers are prepared...

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Nielsen: the turnover of household chemicals and cosmetics has increased

335 billion HUF worth household chemicals and cosmetics were sold in food retailing between March 2014 and February 2015; 6 percent more than a year earlier. In terms of quantity,...

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Small shops’ share in sales grows further

Energy and sports drinks were sold for HUF 18 billion between December 2013 and November 2014. Value sales rose 16 percent and volume sales expanded by 12 percent. Small shops...

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Nielsen: the personal relationships are increasingly being replaced by electronic tools

Nielsen’s recently released study titled “The battle for viewers all around the world where TV is available everywhere” describes the rapid development of digital technology and what the consumers mostly...

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The annual market approaches 4 billion forints

Insecticide and insect repellent sales are highly dependent on weather: when the summer is dry, there are fewer mosquito and other insects. Between May 2013 and April 2014 volume sales...

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The sales of higher than average quality ham expanded last year

The retail sales of ham and smoked meat products reached revenues of approximately 7 billion HUF in the two months of the Easter period in 2014. That's 15 percent more...

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Nielsen: chocolate bunnies are the most popular again

Food retail is selling more and more Easter sweets. Still the rabbit and the egg figures are dominating this segment of the market. It is a new situation that the...

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Everything that influences shopping decisions

Nielsen’s complex marketing mix model is suitable for analysing many aspects in addition to price, when it comes to influencing store sales. It is noteworthy that store choice drivers are...

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The favorable trend in food retailing continues

Between February 2014 and January 2015, the Hungarian retail reached 1 480 billion HUF turnover, which is 5 percent more than in the same period of the previous year. At...

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Grocery retail sales augmented in both value and volume

Between December 2013 and November 2014 value sales in grocery retail increased by 5 percent and volume sales expanded by 4 percent. Products in the 90 grocery categories audited by...

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A 17-billion-forint annual market

Mayonnaise, ketchup and mustard generated a HUF 17-billion combined turnover in the December 2013 – November 2014 period. Value sales improved 4 percent from the base period. Mayonnaise sales valued...

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Nielsen: more people were watching food, chemicals and cosmetics commercials

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...

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A change in store type shares

General cleaner retail sales were between HUF 9 and 10 billion in the first ten months of recent years. The category is the 9th biggest from the 70 household chemical...

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