Nielsen - Trademagazin

Nielsen: favourable trends on the baby food market
Date: 2015-09-08 11:50:11

In Hungary the baby's food retail turnover increased by 12 percent in value between December to July, compared to the previous comparable period. In terms of diapers and baby-wipes Nielsen’s...

Nielsen: food retail increased both in value and volume
Date: 2015-09-04 12:00:14

The turnover in the food retail trade achieved more than 1,000 billion HUF between December 2014, and July 2015 in the ninety product categories measured by Nielsen; 4 percent more...

Hungary's food-retail is on podium
Date: 2015-08-24 11:33:05

The value and volume of food-retailing in Hungary has increased more than the European average during the second quarter, compared to the April-June period of the last year. In terms...

Nielsen: the sales of household chemicals and cosmetics increased by six percent in value
Date: 2015-08-14 11:50:53

The retail turnover of household chemical goods and cosmetics was nearly 170 billion HUF in the first half of this year, which is 6 percent more than in the January-June...

Nielsen: the companies spent 24 percent more on the TV advertising of foods
Date: 2015-07-30 11:40:25

The companies spent 24 percent more 78.4 billion HUF on the TV advertising of food products in the first half on list price, without discounts – told the Nielsen Közönségmérés...

Nielsen: the consumer confidence index declined by two points
Date: 2015-07-28 11:55:14

The consumer confidence index decreased to 55 points in the second quarter in Hungary, compared to the 57 points of the first quarter. But it is still more than the...

Nielsen: Retail food sales has grown in terms of value and volume
Date: 2015-07-15 11:55:46

Retail food sales has reached nearly 750 billion HUF between December 2014 – May 2015 amongst the 90 product categories measured by Nielsen. This means 4 percent increase compared to...

Manufacturer brands stayed strong
Date: 2015-07-13 09:11:03

Shower gel is in the top 10 of the 70 household chemical and cosmetics categories audited by Nielsen. Sales were worth HUF 15 billion in the March 2014-February 2015 period,...

FMCG trends: decline in volume sales
Date: 2015-06-25 09:54:14

FMCG volume sales dropped in all quarters of the last three years in Russia. Between December 2014 and February 2015 1 percent fewer products were sold than in the previous...

Nielsen: Nearly half of the Hungarian consumers are open to new products
Date: 2015-06-23 11:55:29

An average of 32 500 new products appear in the food retail every year and after twelve months about 8 thousand remain on the market – Barta Mónika, Senior Account...

Nielsen: the majority of the retail promotions close with losses
Date: 2015-06-19 11:55:10

Food, household chemical goods and cosmetics manufacturing companies close six out of ten retail discount actions with lossses and the balance is deteriorating further – the three-year analysis of the...

Retail sales of household chemicals and cosmetics increased this year
Date: 2015-06-12 11:55:39

The favorable trends continue this year in the household chemicals and cosmetics retail trade. In January-April, store sales rose by 6 percent to 110 billion HUF, compared to last year's...

Nielsen: Hungarian grocery store turnover increased above the average
Date: 2015-06-01 12:10:25

The domestic food stores sold 4.9 percent more products in terms of value, while 3.0 percent more in terms of volume, during the first quarter of this year than during...

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns
Date: 2015-05-26 11:13:20

Nielsen vice president Uta Werner and senior vice president Rick Hall are the authors of a study on how to overcome obstacles that are in the way of high-efficiency promotions....

Nielsen: growing consumer confidence in Hungary
Date: 2015-05-19 11:55:19

Hungary belongs to the fifteen European countries where the consumer confidence index rose in the first quarter to 57 points, from the 54 points of last year's fourth quarter –...

Food retail sales to grow this year
Date: 2015-05-15 12:00:00

Food retail sales grew again both in value and volume. The shops reached revenues of around 490 billion HUF between December 2014 and March 2015 in the Ninety categories measured...

One thousands small grocery stores disappeared in a year
Date: 2015-05-05 11:55:50

A total of 17,729 general food stores were operating in Hungary at the beginning of this year. In January 2014 their number was 18,679. This means a 5 percent decline....

The majority of the domestic consumers are open for online food shopping
Date: 2015-04-29 11:46:02

One in six Hungarian consumers have purchased food products available in online retail, which were shipped to home. Apart from them, more than half of the Hungarian consumers are prepared...

Nielsen: the turnover of household chemicals and cosmetics has increased
Date: 2015-04-21 12:20:07

335 billion HUF worth household chemicals and cosmetics were sold in food retailing between March 2014 and February 2015; 6 percent more than a year earlier. In terms of quantity,...

Small shops’ share in sales grows further
Date: 2015-04-02 07:43:27

Energy and sports drinks were sold for HUF 18 billion between December 2013 and November 2014. Value sales rose 16 percent and volume sales expanded by 12 percent. Small shops...

Nielsen: the personal relationships are increasingly being replaced by electronic tools
Date: 2015-04-01 11:47:26

Nielsen’s recently released study titled “The battle for viewers all around the world where TV is available everywhere” describes the rapid development of digital technology and what the consumers mostly...

The annual market approaches 4 billion forints
Date: 2015-03-31 09:01:06

Insecticide and insect repellent sales are highly dependent on weather: when the summer is dry, there are fewer mosquito and other insects. Between May 2013 and April 2014 volume sales...

The sales of higher than average quality ham expanded last year
Date: 2015-03-25 11:55:54

The retail sales of ham and smoked meat products reached revenues of approximately 7 billion HUF in the two months of the Easter period in 2014. That's 15 percent more...

Nielsen: chocolate bunnies are the most popular again
Date: 2015-03-17 11:58:59

Food retail is selling more and more Easter sweets. Still the rabbit and the egg figures are dominating this segment of the market. It is a new situation that the...

Everything that influences shopping decisions
Date: 2015-03-13 09:31:35

Nielsen’s complex marketing mix model is suitable for analysing many aspects in addition to price, when it comes to influencing store sales. It is noteworthy that store choice drivers are...

The favorable trend in food retailing continues
Date: 2015-03-12 12:00:27

Between February 2014 and January 2015, the Hungarian retail reached 1 480 billion HUF turnover, which is 5 percent more than in the same period of the previous year. At...

Grocery retail sales augmented in both value and volume
Date: 2015-03-10 08:44:38

Between December 2013 and November 2014 value sales in grocery retail increased by 5 percent and volume sales expanded by 4 percent. Products in the 90 grocery categories audited by...

A 17-billion-forint annual market
Date: 2015-02-27 07:56:39

Mayonnaise, ketchup and mustard generated a HUF 17-billion combined turnover in the December 2013 – November 2014 period. Value sales improved 4 percent from the base period. Mayonnaise sales valued...

Nielsen: more people were watching food, chemicals and cosmetics commercials
Date: 2015-02-25 12:00:43

The domestic TV commercials of food, household chemicals and cosmetics reached 1 percent more GRP last year, than a year before – according to a Nielsen Audience Measurement Ltd. The...

A change in store type shares
Date: 2015-02-25 09:00:51

General cleaner retail sales were between HUF 9 and 10 billion in the first ten months of recent years. The category is the 9th biggest from the 70 household chemical...

Nielsen: favourable trends on the baby food market Date: 2015-09-08 11:50:11

Nielsen: food retail increased both in value and volume Date: 2015-09-04 12:00:14

Hungary's food-retail is on podium Date: 2015-08-24 11:33:05

Nielsen: the sales of household chemicals and cosmetics increased by six percent in value Date: 2015-08-14 11:50:53

Nielsen: the companies spent 24 percent more on the TV advertising of foods Date: 2015-07-30 11:40:25

Nielsen: the consumer confidence index declined by two points Date: 2015-07-28 11:55:14

Nielsen: Retail food sales has grown in terms of value and volume Date: 2015-07-15 11:55:46

Manufacturer brands stayed strong Date: 2015-07-13 09:11:03

FMCG trends: decline in volume sales Date: 2015-06-25 09:54:14

Nielsen: Nearly half of the Hungarian consumers are open to new products Date: 2015-06-23 11:55:29

Nielsen: the majority of the retail promotions close with losses Date: 2015-06-19 11:55:10

Retail sales of household chemicals and cosmetics increased this year Date: 2015-06-12 11:55:39

Nielsen: Hungarian grocery store turnover increased above the average Date: 2015-06-01 12:10:25

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns Date: 2015-05-26 11:13:20

Nielsen: growing consumer confidence in Hungary Date: 2015-05-19 11:55:19

Food retail sales to grow this year Date: 2015-05-15 12:00:00

One thousands small grocery stores disappeared in a year Date: 2015-05-05 11:55:50

The majority of the domestic consumers are open for online food shopping Date: 2015-04-29 11:46:02

Nielsen: the turnover of household chemicals and cosmetics has increased Date: 2015-04-21 12:20:07

Small shops’ share in sales grows further Date: 2015-04-02 07:43:27

Nielsen: the personal relationships are increasingly being replaced by electronic tools Date: 2015-04-01 11:47:26

The annual market approaches 4 billion forints Date: 2015-03-31 09:01:06

The sales of higher than average quality ham expanded last year Date: 2015-03-25 11:55:54

Nielsen: chocolate bunnies are the most popular again Date: 2015-03-17 11:58:59

Everything that influences shopping decisions Date: 2015-03-13 09:31:35

The favorable trend in food retailing continues Date: 2015-03-12 12:00:27

Grocery retail sales augmented in both value and volume Date: 2015-03-10 08:44:38

A 17-billion-forint annual market Date: 2015-02-27 07:56:39

Nielsen: more people were watching food, chemicals and cosmetics commercials Date: 2015-02-25 12:00:43

A change in store type shares Date: 2015-02-25 09:00:51