Nielsen: Nearly half of the Hungarian consumers are open to new products

By: trademagazin Date: 2015. 06. 23. 11:55

An average of 32 500 new products appear in the food retail every year and after twelve months about 8 thousand remain on the market – Barta Mónika, Senior Account Manager of Nielsen said.


The Hungarian consumers' openness to new products is considered to be average in Europe. 45 percent of respondents said that they bought new kind of products during their recent purchase. This is almost the same as the average of the thirty-one European countries, which is 44 percent. So the majority selected products that they know. This study was conducted by the Nielsen Consumer information and knowledge services company in sixty countries worldwide.


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