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Tag "Nielsen"

Nielsen: the companies are competing for the secrets of the consumers

Nielsen: the companies are competing for the secrets of the consumers
Date: 2015-02-17 11:58:38

The trading companies and the consumer product companies can acquire all the secrets of the consumers soon. Mitch Barns, Presdent and CEO of Nielsen The more thoroughly and intensively we...

The turnover of cosmetics and household chemicals increased in the terms of volume as well

The turnover of cosmetics and household chemicals increased in the terms of volume as well
Date: 2015-02-10 12:00:24

The sales volume of retail from cosmetics and household chemicals was 333 billion HUF in 2014; 6 percent more than a year earlier. In terms of volume the sales increased...

Magazine: The aspects of health and wellness prevail in our diet

Magazine: The aspects of health and wellness prevail in our diet
Date: 2015-02-05 10:42:37

In Hungary, the majority of people consider themselves as overweight in some degree. Four in ten are on a slimming diet as well. Most of them are carrying out a...

The Nielsen is the new owner of the Brandbank

The Nielsen is the new owner of the Brandbank
Date: 2015-01-30 11:30:01

Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce...

Nielsen: the consumer confidence index decreased in the last quarter of 2014
Date: 2015-01-26 12:45:01

The Nielsen Consumer Confidence Index closed last year with 54 points in Hungary, this fourth quarter indicator is two points lower than the indicator of the third quarter. The slow...