Nielsen - Trademagazin

Hungary’s food retail is still in the forefront of Europe
Date: 2016-02-18 11:55:44

Hungary continues to belong to Europe's leading food retail growth rankings. Hungary’s retail revenues increased by 5.5 percent during the fourth quarter, compared to the same period of the previous...

Retail sales of household chemicals and cosmetics increased by six percent
Date: 2016-02-12 12:00:54

The retail sales of household chemicals and cosmetics amounted to 356 billion HUF last year; 6 percent higher than a year before. The volume of sales remained unchanged. Among the...

Hungary sees another customer confidence index growth, though terrorism is considered to be a threat
Date: 2016-02-02 11:41:56

Hungarian customer confidence index has seen a serious growth in the fourth quarter. Nielsenʼs consumer confidence index rose 6 points to 61 from the previous quarter, Nielsen said. The index...

Nielsen: trade turnover increased beside more active advertising
Date: 2016-01-29 11:55:42

For the domestic TV ads of food, household chemical products and cosmetics the companies spent 20 percent more last year than in the year before, on the list price. The...

Online: shower gel and mineral water are the top picks
Date: 2016-01-27 10:49:25

Nielsen asked consumers in 60 countries which products (from a list of 72) they intend to buy online in the following 6 months. In general more consumers plan to purchase...

Nielsen: sales strategies to encourage the purchase without borders
Date: 2016-01-20 11:55:25

The online commerce is extending towards the mobile Internet, and the new technologies create unprecedented access to different products. The demand in local stores will no longer limit the consumers'...

200 m² and smaller
Date: 2016-01-18 10:18:46

Sales trends in the category of 200m² and smaller shops took two different directions between December 2014 and September 2015: in the 51-200m² channel grocery sales grew 1 percentage point...

Grocery retail sales are growing
Date: 2016-01-15 10:29:07

Grocery retail sales valued at HUF 1,300 billion in the 90 categories audited by Nielsen, between December 2014 and September 2015. Like-for-like value sales augmented by 5 percent and volume...

Food-retailing grew by four percent both in value and volume
Date: 2016-01-07 11:42:19

Food retail trade achieved a turnover of around 1,540 billion HUF between December 2014, and November 2015 in the ninety product categories measured by Nielsen; 4 percent more than during...

More confident consumers at our Balkan neighbours
Date: 2016-01-05 10:09:08

Nielsen’s GrowthReporter follows FMCG sales trends every three months in 21 countries. Let’s see what the situation is at our neighbours in the Balkans. Romania: FMCG volume sales grew 6...

Share in sales changed for four store types
Date: 2015-12-21 10:23:03

Battery retail sales were between HUF 4 and 5 billion in the last two January-October periods. Value sales fell by 1 percent and volume sales also dropped 1 percent. The...

Nielsen: seven percent increase in the household chemicals and cosmetics retail
Date: 2015-12-16 17:00:17

Compared to January-October 2014, the retail sales of household chemicals and cosmetics increased by 7 percent to 290 billion HUF in the first ten months of the year. In terms...

Nielsen: 2.4 million units of body care gift packages were sold before last Christmas
Date: 2015-12-08 11:51:38

2.4 million units of body care Christmas gift packages were sold before last Christmas in November-December last year in a value of almost 4 billion HUF. “The shower gels and...

Drugstore dominance
Date: 2015-12-07 18:52:29

Retail sales of decorative cosmetics neared HUF 6 billion between January and August 2015. The sales growth was an outstanding 14 percent in value and volume sales soared 13 percent....

Nielsen: Breakthrough Innovations
Date: 2015-12-04 11:52:03

Ariel, Garnier, Nivea, Lay's, L'Oréal, Scholl, Vanish new products and other selected brands are included in Nielsen's “Breakthrough Innovations 2015” report. Nielsen has analyzed the performance of close to 24.500...

The candy market improved in quality and in variety as well
Date: 2015-12-02 11:58:49

Variety, quality, care – these are three words that best describes the year of the confectionery market, while the year closing Christmas candy supply presents the essence of this. We...

Nielsen: eight and a half million chocolate Santa Claus figurines were sold last year in the stores
Date: 2015-11-26 11:55:50

The food retail sector record broke a record in case of the holidays seasonal sweetness in December, compared to last year. The revenue was more than ever, amounted to 3.1...

Nielsen: one third of the Hungarians are satisfied with their salary
Date: 2015-11-24 11:55:07

More than half of the Hungarians gains informations from television. TV is on the second place for spending free time as well. In Hungary an average of 33 percent of...

Nielsen: Hungary’s food retail sales increase continues to be on podium
Date: 2015-11-16 12:00:16

Hungary is on podium again in the ranking of the European food retail growth. In Hungary, the retail revenue rose by 5.8 percent from foodstuff and household chemical products in...

Nielsen: the value and volume of food retail increased as well
Date: 2015-11-06 11:55:17

The food retail trade achieved a turnover of close to 1,300 billion HUF, between December 2014 and September 2015 in the ninety product categories measured by Nielsen; 5 percent more...

Nielsen: Hungarian consumer confidence is on a five-year peak
Date: 2015-11-03 11:55:54

The confidence index of the the Hungarian consumers increased by six points to 61 points. It is one of the greatest improvement among the surveyed sixty-one countries worldwide. The confidence...

Nielsen: shops next to gas stations have increased their revenues
Date: 2015-10-30 12:00:24

Carbonated soft drinks, energy and sports drinks and beer are the three most traded products in the stores attached to domestic gas stations. The stores of the gas stations have...

Household chemicals, cosmetics sales up
Date: 2015-10-21 15:04:10

Sales of household chemicals and cosmetics in Hungary saw a year-on-year rise of 6%, reaching HUF 230 bln, in the period of January-August, Hungarian news agency MTI reported, citing data...

Hungary’s FMCG retail is in the top three
Date: 2015-10-15 10:30:10

Retail sales grew above the European average in the second quarter of the year in Hungary: value sales rose 3.9 percent and volume sales improved by 1.2 percent. Our value...

Household chemicals and cosmetics: lower sales concentration
Date: 2015-10-14 10:26:49

In the first half of 2015 value sales of household chemicals and cosmetics grew 6 percent to HUF 170 billion, while volume sales stayed put. Stores with a floor space...

The retail sales of household chemical goods and cosmetics increased by six percent
Date: 2015-10-08 11:52:00

The revenues of the stores from household chemicals and cosmetics grew by 6 percent this year to about 230 billion HUF from January to August. In volume, a 1 percent...

Nielsen: Much more Hungarian consumers trust in advertising than the European average
Date: 2015-09-28 11:36:58

Eight out of ten Hungarian consumers consider those advertisings the most authentic that came from their acquaintances or from people whom they trust (81%). This rate is one percentage point...

The private label products of the chains brought 240 billion HUF turnover in the first half of the year
Date: 2015-09-24 11:47:48

The Hungarian consumers bought private label food, household chemical goods and cosmetics in a value of about 240 billion HUF in the first half of this year, which is 7...

Promotions for an optimal sales performance
Date: 2015-09-21 09:01:36

In July 2014-June 2015, from every HUF 100 spent in the 10 highest-turnover grocery categories 45 were used to buy products in promotion. This means that the value of promotional...

Nielsen: favourable trends on the baby food market
Date: 2015-09-08 11:50:11

In Hungary the baby's food retail turnover increased by 12 percent in value between December to July, compared to the previous comparable period. In terms of diapers and baby-wipes Nielsen’s...

Hungary’s food retail is still in the forefront of Europe Date: 2016-02-18 11:55:44

Retail sales of household chemicals and cosmetics increased by six percent Date: 2016-02-12 12:00:54

Hungary sees another customer confidence index growth, though terrorism is considered to be a threat Date: 2016-02-02 11:41:56

Nielsen: trade turnover increased beside more active advertising Date: 2016-01-29 11:55:42

Online: shower gel and mineral water are the top picks Date: 2016-01-27 10:49:25

Nielsen: sales strategies to encourage the purchase without borders Date: 2016-01-20 11:55:25

200 m² and smaller Date: 2016-01-18 10:18:46

Grocery retail sales are growing Date: 2016-01-15 10:29:07

Food-retailing grew by four percent both in value and volume Date: 2016-01-07 11:42:19

More confident consumers at our Balkan neighbours Date: 2016-01-05 10:09:08

Share in sales changed for four store types Date: 2015-12-21 10:23:03

Nielsen: seven percent increase in the household chemicals and cosmetics retail Date: 2015-12-16 17:00:17

Nielsen: 2.4 million units of body care gift packages were sold before last Christmas Date: 2015-12-08 11:51:38

Drugstore dominance Date: 2015-12-07 18:52:29

Nielsen: Breakthrough Innovations Date: 2015-12-04 11:52:03

The candy market improved in quality and in variety as well Date: 2015-12-02 11:58:49

Nielsen: eight and a half million chocolate Santa Claus figurines were sold last year in the stores Date: 2015-11-26 11:55:50

Nielsen: one third of the Hungarians are satisfied with their salary Date: 2015-11-24 11:55:07

Nielsen: Hungary’s food retail sales increase continues to be on podium Date: 2015-11-16 12:00:16

Nielsen: the value and volume of food retail increased as well Date: 2015-11-06 11:55:17

Nielsen: Hungarian consumer confidence is on a five-year peak Date: 2015-11-03 11:55:54

Nielsen: shops next to gas stations have increased their revenues Date: 2015-10-30 12:00:24

Household chemicals, cosmetics sales up Date: 2015-10-21 15:04:10

Hungary’s FMCG retail is in the top three Date: 2015-10-15 10:30:10

Household chemicals and cosmetics: lower sales concentration Date: 2015-10-14 10:26:49

The retail sales of household chemical goods and cosmetics increased by six percent Date: 2015-10-08 11:52:00

Nielsen: Much more Hungarian consumers trust in advertising than the European average Date: 2015-09-28 11:36:58

The private label products of the chains brought 240 billion HUF turnover in the first half of the year Date: 2015-09-24 11:47:48

Promotions for an optimal sales performance Date: 2015-09-21 09:01:36

Nielsen: favourable trends on the baby food market Date: 2015-09-08 11:50:11