kutatás - Trademagazin

Hungarians plan to spend HUF 11,000 more this Christmas
Date: 2023-11-17 13:47:11

Compared to last year, Hungarians plan to spend HUF 11,000 more at Christmas, and this year the price of the gift is a less important aspect, a new research revealed....

More and more people are eating health-consciously
Date: 2023-11-13 12:06:43

The concept of health-conscious eating is gaining ground worldwide, according to Tetra Pak’s 2023 global research. Eating habits are increasingly focused on health, including mental health. The Tetra Pak 2023...

This is how holiday bulk shopping works in Hungary
Date: 2023-11-10 12:32:10

A recent survey involving 22,000 participants shows that many people no longer have a simple restaurant dinner in their budget, and they are also looking for discount opportunities to buy...

Another project with AKI participation – ET4D
Date: 2023-11-08 09:30:18

New digital technologies are expensive, while they are often limited to a narrow area of use, so their spread in animal husbandry is slow. The ET4D project focuses on the...

Hungarians’ financial pessimism is stagnant
Date: 2023-10-30 15:42:40

Hungarians continue to react the most sensitively to the deterioration of the economic situation among the countries in the region, according to the Publicis Groupe survey*. The research, which covers...

Hungarian companies are increasingly forward-looking, but their motivation is different from that of companies with a foreign background
Date: 2023-10-26 12:15:33

Four fifths of Hungarian industrial companies use the help of a sustainability specialist in order to achieve their green goals. And the activities that strengthen sustainability are mostly focused on...

This is how Hungarians celebrate Halloween
Date: 2023-10-26 11:41:28

Here is the period of pumpkin lanterns, witty decorations, terrifying but mouth-watering sweets, on the occasion of which Euronics assessed the Halloween-related habits of Hungarians among its own customers in...

Erste research: it became clear what and how much we put aside
Date: 2023-10-25 13:24:18

Although Hungarians have become more pessimistic about their financial situation, they are much more forward-looking. Hungarians who could save saved an average of HUF 40,616 per month this year, 14...

Fresh laundry overview: we don’t trust cold washing
Date: 2023-10-25 11:59:16

Hungarians do not trust washing in cold water, almost half of housewives (45.3%) still wash their clothes at 40 degrees, according to P&G’s October public survey. However, the reduced water...

Companies are vulnerable to cyber attacks – international survey
Date: 2023-10-25 11:07:34

On average, companies had to deal with more than 40 attempted cyberattacks last year, and one successful break-in can cause up to $4 million in damage, according to an international...

Hard times, strong business leaders: despite the challenges, optimism for the future persists!
Date: 2023-10-20 10:12:41

Although they see no more reason to be optimistic, it seems that the progressive domestic business leaders do not allow themselves to be dissuaded from their positive vision of the...

Surprising prediction: by 2050, there will be one hundred million vegetarians in Europe
Date: 2023-10-19 15:56:25

More and more companies are recognizing the change in consumer needs worldwide. Regarding dietary habits, drastic changes have occurred in recent years, which have not only reshaped the market, but...

“Anonymous fear” is the greatest enemy of Hungarian and Central European youth
Date: 2023-10-19 11:08:26

The National Youth Council presented the second, English-language publication of its professional book series entitled “Our unknown friends – the young people”, launched in 2022, during the European Year of...

88.6% Of Irish Households Buy Eggs Once A Month, Research Shows
Date: 2023-10-17 09:15:44

88.6% of households buy eggs at least once a month, research shows. To celebrate World Egg Day 2023, which falls today (Friday 13 October) research conducted by Coyne Research on...

Kisebb valószínűséggel választják a fogyasztók a „vegánnak” címkézett ételeket
Date: 2023-10-16 11:21:56

A Massachusetts Institute of Technology (MIT) nemrégiben végzett vizsgálata szerint a húst fogyasztók sokkal kisebb valószínűséggel választják a növényi alapú ételeket, ha azokat „vegánként” jelölik. A cikk a Trade magazin...

Resilience, refinancing and recession risk – this is expected in the fourth quarter
Date: 2023-10-13 12:22:59

Markets have so far proved resilient to the prospect of a recession, but whether this will continue to be the case is far from certain. The last quarter of the...

MI will transform nearly five times as many jobs as it will eliminate
Date: 2023-10-13 11:33:34

The Hungarian labor market is currently under the combined fire of various trends. Generation Z young people have completely different needs than their predecessors, and due to inflation, many are...

Consumption in a crisis period
Date: 2023-10-11 22:18:31

In recent years, we have been hit by crises one after another, the effects of which can also be felt in everyday life: something is not available in the store,...

Every second Hungarian would subscribe to toilet paper or a razor
Date: 2023-10-04 12:22:19

Three-quarters of Hungarians have an online subscription to some product or service, or perhaps a combination of these, and the majority consider them particularly useful, the data of Shoptet’s recent...

Amikor túl nehéz a szatyor… – Elvárások és tapasztalatok az online élelmiszer-vásárlás során
Date: 2023-10-04 11:54:40

A pandémia alatt hatalmasat nőtt az élelmiszert online (vagy online is) vásárlók aránya, azonban a növekedés mára lelassult. Vajon miért választják inkább a hagyományos élelmiszerüzleteket még azok is, akik egyéb termékeket szívesen rendelnek...

More than two-thirds of shoppers will pay a premium for fresh food: Deloitte
Date: 2023-10-04 09:39:58

More than two-thirds (68%) of shoppers who participated in a recent survey “Fresh Food at the Intersection of Trust and Transparency,” conducted by Deloitte indicated they are willing to pay...

Delivering value to shoppers will remain paramount for grocers, McKinsey study finds
Date: 2023-10-03 09:16:16

More than 70% of consumers recently surveyed by the consulting firm said discounts are more important to them now than a year ago. Grocers will face continuing pressure to deliver value...

Nyári kedvenc a jegeskávé
Date: 2023-09-29 10:54:21

A kávékedvelők több mint fele rendszeresen vagy alkalmanként fogyaszt jegeskávét a nyári hónapokban – derült ki a Costa Coffee és a gkid 2023 nyarán készült reprezentatív kutatásából. A fogyasztók körében a...

Allianz Global Wealth Report 2023: The fun is over
Date: 2023-09-26 11:38:31

Today, Allianz publishes its Global Wealth Report for the fourteenth time, which examines the wealth and debt situation of households in almost sixty countries around the world. 2022 was a...

Kantar: a saját márkák a globális élelmiszerköltés 22%-át adják
Date: 2023-09-22 11:02:37

A Kantar új kutatása szerint a saját márkás termékek jelenleg a globális élelmiszer-költések közel 22%-át teszik ki. Ugyanez 2021-ben 21,1% volt. A Kantar szerint a saját márkás termékek erőteljes növekedési...

BCG: Brands should pay more attention to the 50-70 age group
Date: 2023-09-14 14:07:55

According to the Boston Consulting Group (BCG) research “Don’t Overlook Your Mature Consumers”, members of the 50-70 age group, contrary to popular belief, have a much greater influence on the...

EY: There is also a lack of female leadership and digital knowledge on boards
Date: 2023-09-14 11:37:53

While digitization and sustainable operations are the keys to the long-term success of companies, only a fraction of the board members responsible for decision-making have experience in this direction, according...

Older adults are drinking more in the US, research finds
Date: 2023-09-12 09:07:37

The percentages of 18- to 34-year-olds who report that they either drink at all, drank in the past week, or sometimes drink more than they should are all lower than...

The demand for spicy food is growing dramatically in our country
Date: 2023-09-11 13:56:24

For Hungarians, cuisine without a spicy flavor is unimaginable, and its popularity is also growing. Almost exactly three quarters of the population eat spicy food at least once a week....

A fiataloknak fontos a gyorsaság
Date: 2023-09-11 10:28:55

A fiatalabb vásárlók számára különösen fontos a kiszállítás gyorsasága Magyarországon: a Z-generáció közel fele hagyta már félbe az online rendelés folyamatát a termékek kiválasztását követően, mert a felkínált kézbesítési időt...

Hungarians plan to spend HUF 11,000 more this Christmas Date: 2023-11-17 13:47:11

More and more people are eating health-consciously Date: 2023-11-13 12:06:43

This is how holiday bulk shopping works in Hungary Date: 2023-11-10 12:32:10

Another project with AKI participation – ET4D Date: 2023-11-08 09:30:18

Hungarians’ financial pessimism is stagnant Date: 2023-10-30 15:42:40

Hungarian companies are increasingly forward-looking, but their motivation is different from that of companies with a foreign background Date: 2023-10-26 12:15:33

This is how Hungarians celebrate Halloween Date: 2023-10-26 11:41:28

Erste research: it became clear what and how much we put aside Date: 2023-10-25 13:24:18

Fresh laundry overview: we don’t trust cold washing Date: 2023-10-25 11:59:16

Companies are vulnerable to cyber attacks – international survey Date: 2023-10-25 11:07:34

Hard times, strong business leaders: despite the challenges, optimism for the future persists! Date: 2023-10-20 10:12:41

Surprising prediction: by 2050, there will be one hundred million vegetarians in Europe Date: 2023-10-19 15:56:25

“Anonymous fear” is the greatest enemy of Hungarian and Central European youth Date: 2023-10-19 11:08:26

88.6% Of Irish Households Buy Eggs Once A Month, Research Shows Date: 2023-10-17 09:15:44

Kisebb valószínűséggel választják a fogyasztók a „vegánnak” címkézett ételeket Date: 2023-10-16 11:21:56

Resilience, refinancing and recession risk – this is expected in the fourth quarter Date: 2023-10-13 12:22:59

MI will transform nearly five times as many jobs as it will eliminate Date: 2023-10-13 11:33:34

Consumption in a crisis period Date: 2023-10-11 22:18:31

Every second Hungarian would subscribe to toilet paper or a razor Date: 2023-10-04 12:22:19

Amikor túl nehéz a szatyor… – Elvárások és tapasztalatok az online élelmiszer-vásárlás során Date: 2023-10-04 11:54:40

More than two-thirds of shoppers will pay a premium for fresh food: Deloitte Date: 2023-10-04 09:39:58

Delivering value to shoppers will remain paramount for grocers, McKinsey study finds Date: 2023-10-03 09:16:16

Nyári kedvenc a jegeskávé Date: 2023-09-29 10:54:21

Allianz Global Wealth Report 2023: The fun is over Date: 2023-09-26 11:38:31

Kantar: a saját márkák a globális élelmiszerköltés 22%-át adják Date: 2023-09-22 11:02:37

BCG: Brands should pay more attention to the 50-70 age group Date: 2023-09-14 14:07:55

EY: There is also a lack of female leadership and digital knowledge on boards Date: 2023-09-14 11:37:53

Older adults are drinking more in the US, research finds Date: 2023-09-12 09:07:37

The demand for spicy food is growing dramatically in our country Date: 2023-09-11 13:56:24

A fiataloknak fontos a gyorsaság Date: 2023-09-11 10:28:55