Tag "közösségi média"
Rich cocktail glasses
Date: 2021-01-25 11:44:18
The cocktail glasses of Martin Jakobsen are so beautiful and special that they add extra value to the drinks served in them. They send the message that their contents are...
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Kraft Heinz Canada asked people to draw ketchup
Date: 2021-01-22 10:30:19
Heinz invites Canadians to submit a drawing of ketchup for the chance to win a limited-edition, customized Heinz Ketchup Bottle. The campaign was inspired by a global experiment in which...
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(HU) Nyiss újra zölden! – zöld gasztronómiai megoldások egész évre
Date: 2021-01-22 08:52:26
Sorry, this entry is only available in HU....
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Official social media page for Hungarian wines
Date: 2020-10-01 13:04:25
The Agricultural Marketing Centre (AMC) and the Hungarian Tourism Agency (MTÜ) have teamed up to start collective wine marketing activities in social media, under the ‘Wines of Hungary – Personally’...
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Chinese company overtakes Facebook
Date: 2020-07-29 11:01:45
Tencent is currently the world’s most valuable social media company after their shares rose 4.52 percent on the Hong Kong Stock Exchange on Tuesday, surpassing Facebook in market value –...
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Facebook changes policy
Date: 2020-06-29 11:42:17
The increasingly supported, NGO-initiated “#StopHateforProfit” movement is about to win. Their goal is to ban hate speech and racism from Facebook, Instagram and Twitter seems now feasible. Facebook said Friday...
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Big brands stops advertising on Facebook and Instagram
Date: 2020-06-28 13:35:58
More and more companies and brands join the boycott against Facebook. Unilever, Coca-Cola, Honda, Mozilla, Viber and the telecom giant Verizon joined the initiative. Their aim is to step up...
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TikTok is the new community hype
Date: 2020-05-19 10:55:05
Unstoppable popularity characterizes the application launched from the world of 12-13-year-old teens, which by mid-2019 already produced 800 million downloads worldwide. In the pandemic, more mature adults have also caught...
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Magazine: Year of the Rat
Date: 2020-03-18 07:03:15
Our traditional trend analysis at the beginning of the year makes an attempt at systematising the large volume of information available on food in 2020, the Year of the Rat...
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Advertising expenditure is likely to grow both in Hungary and at world level this year
Date: 2020-02-10 16:51:28
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Retail chains and their followers
Date: 2020-02-10 14:00:56
Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...
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Magazine: What I don’t have, you bring to the table
Date: 2019-10-09 07:58:12
On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...
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Magazine: Do-it-yourself marketing!
Date: 2019-10-05 07:08:01
Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...
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Online retail sales exceeded 200 billion forints in the first six months
Date: 2019-09-16 18:42:32
Like-for-like online retail sales jumped 16.4 percent in the first half of 2019 and represented a value of HUF 207.5 billion. Interestingly, despite this record sum the sector is expanding slower...
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Bloggers riding their bikes to visit trademark users
Date: 2019-06-24 21:14:02
Hungarian Product is launching a social media campaign, called ‘Hungary on Two Wheels’, which popularises the products using the trademark. As part of this initiative, in July two young bloggers...
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Magazine: Dietary supplements: increasing health-consciousness
Date: 2019-05-22 07:57:26
In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than before. Companies have...
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Aldi Süd Expands Its Work With Influencers
Date: 2019-04-11 11:10:53
Aldi Süd has announced plans to strike up long-term cooperation agreements with five social media influencers for a period of one year. The discounter has also formed a new group...
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Where do we buy wine?
Date: 2019-01-31 11:08:54
According to an online survey, 44.2 percent of social media users buy wine in wine shops and 25.2 percent purchase them at wineries. 44 percent go to a supermarket for...
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A victim of Instagram?
Date: 2018-03-14 14:15:58
Classic croissant has become one of the victims of the recent Instagram craze. The croissant mutations that we can see on Instagram are spectacular and impressive, but they simply kill what...
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Invitel: SMEs are open for Internet marketing applications
Date: 2017-01-20 11:11:27
The Hungarian small and medium-sized enterprises (SMEs) are open for Internet marketing applications, most of them already have their own website and a significant number of them would use other...
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The GVH inspects advertisings appear in the social media as well
Date: 2016-10-26 11:05:41
The Hungarian Competition Authority (GVH) will examine the communication contents that appear in the social media because the consumer is often unable to find out that whether it is a...
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