We are rooting together

By: Trademagazin Date: 2021. 10. 26. 08:41

After a year and a half members of the POPAI Hungary Association could finally meet again in person on 9 September. The host was PICK Szeged Zrt. and the meeting revolved around the topic of social media and sales promotion. Business development manager Krisztián Király introduced PICK’s ‘Let’s root together’ campaign, which was tied to the UEFA Euro 2020 football tournament. This promotion was special because in addition to POS marketing tools, only an integrated online campaign promoted the products – Flóra Ujfaludi, the company’s media and digital marketing specialist talked about this in detail.

The POPAI meeting ended with Ildikó Kátai, POPAI Magyarország Association’s general secretary presenting the Shop! Global Awards world championship trophy to the winner of the Student Design category, Dávid Gál. He made a Zewa Tringle modular display form recycled plastic. On behalf of the theme provider sponsor Essity Hungary Kft. customer marketing manager Réka Nagy accepted the prize.


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