Tag "Essity Hungary Kft."

Libresse sanitary pads

The goal is being eco-friendly: Libresse has made the packaging of products sustainable. The plastic packaging of sanitary pads is now 50-percent renewable and contains sugar cane from responsible farming....

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Trade marketing in 10 years from now

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

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The Trade Parliament was in session (Part 2)

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

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Magazine: Student Design: A display design contest

POPAI Hungary Association, with support from Zewa and SPAR, organises the first POPAI Student Design Awards. The task for university students is to design innovative displays based on a given...

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Magazine: Simple mechanisms, useful prizes

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

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POPAI Hungary celebrates another victory

On 26 June the winners received the Shop! Global Awards of the international trade associations POPAI and Shop!, at the international trade exhibition GlobalShop in Chicago. Winners were announced in...

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Magazine: Experiences motivate shoppers

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

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Magazine: Shoppers don’t economise on the health and comfort of babies

Izabella Kowalska, junior category manager of Essity Hungary Kft. told our magazine that both value and volume sales had increased in the baby wipe market. Her experience is that among...

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Discreet safety even ‘on those days’

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

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Super soft LIBERO diaper

Super soft care tailored to the needs of babies. The latest diapers fit babies perfectly, they are extra soft, their absorption capacity is exceptional and they have leakage protection. The 360...

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